Cosmetic dentistry Audience in Germany
Cosmetic dentistry has an estimated audience of 337,280 people in Germany. 60.0% are female, 40.0% are male, average age 37.4. Top regions: Hessen, Nordrhein-Westfalen, Thüringen. Top brand affinities: Tooth brushing, Jotex, Toothpaste, Restorative dentistry, Western Union.
The average Cosmetic dentistry fan in Germany is 37.4 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Thüringen. Top brand affinities include Tooth brushing, Jotex, Toothpaste, with strongest over-indexing on Tooth brushing (44.95× the country average). Demographically, the Cosmetic dentistry audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Cosmetic dentistry fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 37.4 |
| Estimated audience size | 337,280 |
Audience persona
The typical Cosmetic dentistry fan in Germany is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Tooth brushing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 42,611 | 1.66× |
| Nordrhein-Westfalen | 42,083 | 0.57× |
| Thüringen | 29,987 | 3.49× |
| Bayern | 28,413 | 0.52× |
| Baden-Württemberg | 23,814 | 0.52× |
| Niedersachsen | 17,370 | 0.53× |
| Berlin | 11,446 | 0.76× |
| Rheinland-Pfalz | 10,915 | 0.65× |
| Sachsen | 10,748 | 0.65× |
| Brandenburg | 8,070 | 0.77× |
| Schleswig-Holstein | 7,134 | 0.59× |
| Sachsen-Anhalt | 6,305 | 0.72× |
| Mecklenburg-Vorpommern | 5,545 | 0.86× |
| Saarland | 5,513 | 1.33× |
| Bremen | 5,340 | 1.85× |
| Hamburg | 4,047 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tooth brushing | 44.95× | Health |
| Jotex | 78.71× | Shopping |
| Toothpaste | 23.33× | Beauty & Wellness |
| Restorative dentistry | 56.15× | Health |
| Western Union | 9.9× | Business & Career |
| Mouthwash | 17.43× | Health |
| General practitioner | 16.88× | Health |
| Real property | 7.03× | Home & Garden |
| Toothbrush | 11.1× | Beauty & Wellness |
| Netto Marken-Discount | 2.44× | Shopping |
| Language education | 6.04× | Business & Career |
| Pets | 1.77× | Pets & Animals |
| Lieferando.de | 2.33× | Food & Beverages |
| Image scanner | 9.99× | Technology & Electronics |
| Automobiles | 1.7× | Cars & Mobility |
| Focus | 2.71× | News |
| Airbnb | 1.79× | Travel & Leisure |
| Medicine | 1.88× | Business & Career |
| Pet store | 2.42× | Pets & Animals |
| Batman | 1.8× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.6 |
| LGBTQ+ Identity | OPEN | 1.51 |
| Pet Ownership | JOY | 1.51 |
| Healthy Lifestyle | BALANCE | 1.47 |
| Sports Activity | POWER | 1.42 |
| Design Affinity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 7.9% |
| Brazil | 6.8% |
See Cosmetic dentistry audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cosmetic dentistry have in Germany?
Cosmetic dentistry has an estimated audience of 337,280 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Cosmetic dentistry fans?
60.0% of Cosmetic dentistry fans are female, 40.0% are male, with an average age of 37.4 years.
Which brands do Cosmetic dentistry fans like most?
Cosmetic dentistry fans show strongest brand affinity for Tooth brushing (44.95×), Jotex (78.71×), and Toothpaste (23.33×) over the country average.
Where do Cosmetic dentistry fans live in Germany?
Cosmetic dentistry fans in Germany are most concentrated in Hessen (reach 42,611), Nordrhein-Westfalen (reach 42,083), and Thüringen (reach 29,987). These three regions account for the largest share of the active audience.
What other brands do Cosmetic dentistry fans also like?
Beyond Cosmetic dentistry itself, the audience over-indexes on Jotex (78.71×), Toothpaste (23.33×), Restorative dentistry (56.15×), and Western Union (9.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cosmetic dentistry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.