Diabetes mellitus awareness Audience in Germany
Diabetes mellitus awareness has an estimated audience of 1,877,182 people in Germany. 64.3% are female, 35.7% are male, average age 47.9. Top brand affinities: Novo Nordisk, Buscopan, Diabetes mellitus type 2 awareness, Matthias Riedl, Aral AG.
Top brand affinities include Novo Nordisk, Buscopan, Diabetes mellitus type 2 awareness, with strongest over-indexing on Novo Nordisk (18.39× the country average). Demographically, the Diabetes mellitus awareness audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.
Category: Health · Type: Topic
Demographics of Diabetes mellitus awareness fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 47.9 |
| Estimated audience size | 1,877,182 |
Audience persona
The typical Diabetes mellitus awareness fan in Germany is more female, around 47.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Novo Nordisk.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Novo Nordisk | 18.39× | Health |
| Buscopan | 12.19× | Health |
| Diabetes mellitus type 2 awareness | 24.43× | Health |
| Matthias Riedl | 20.93× | Health |
| Aral AG | 3.94× | Cars & Mobility |
| Supernaturals | 6.42× | Health |
| Cholesterol | 8.29× | Food & Beverages |
| Gala | 2.95× | News |
| Wellness (alternative medicine) | 3.96× | Health |
| Stroke Awareness | 17.14× | Health |
| Kaufland | 2.53× | Shopping |
| 2.44× | Internet & Social Media | |
| Wetter.com | 2.69× | Home & Garden |
| Aldi | 2.4× | Shopping |
| Commerzbank | 2.69× | Business & Career |
| REWE | 2.36× | Shopping |
| Diabetic diet | 18.07× | Health |
| EBay | 2.3× | Shopping |
| Food and drink | 1.54× | Food & Beverages |
| QVC | 3.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.63 |
| Pet Ownership | JOY | 1.52 |
| Need for Security | CONSERVATISM | 1.45 |
| Mindfulness | BALANCE | 1.42 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Indulgence | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 4.7% |
| India | 3.8% |
See Diabetes mellitus awareness audiences in other countries
- Diabetes mellitus awareness — United States
- Diabetes mellitus awareness — United Kingdom
- Diabetes mellitus awareness — France
- Diabetes mellitus awareness — Italy
- Diabetes mellitus awareness — Spain
- Diabetes mellitus awareness — Brazil
- Diabetes mellitus awareness — Japan
- Diabetes mellitus awareness — South Korea
- Diabetes mellitus awareness — India
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diabetes mellitus awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.