A data profile of the people who buy, follow and care about Diabetes mellitus awareness in Germany — modelled from more than twelve digital signal sources. Diabetes mellitus awareness has an estimated audience of 1,877,182 people in Germany.
Diabetes mellitus awareness has an estimated audience of 1,877,182 people in Germany. 64.3% are female, 35.7% are male, average age 47.9. Top brand affinities: Novo Nordisk, Matthias Riedl, Diabetes mellitus type 2 awareness, Buscopan, Supernaturals.
Top brand affinities include Novo Nordisk, Matthias Riedl, Diabetes mellitus type 2 awareness, with strongest over-indexing on Novo Nordisk (18.39× the country average).
Demographically, the Diabetes mellitus awareness audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Spirituality, Mindfulness.
The typical Diabetes mellitus awareness fan in Germany is more female, around 47.9 years old, with strong Spirituality tendencies and a notable affinity for Novo Nordisk.
The key figures that characterise the Diabetes mellitus awareness profile in Germany.
64.3% are female, 35.7% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 47.9 |
| Estimated audience size | 1,877,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 8% | |
| 30-39 | 15% | |
| 40-49 | 31% | |
| 50+ | 40% |
of the worldwide Diabetes mellitus awareness audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 4.7% |
| India | 3.8% |
The strongest cross-interests of the Diabetes mellitus awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diabetes mellitus type 2 awareness | Health | 24.43× | ||
| 02 | Matthias Riedl | Health | 20.93× | ||
| 03 | Novo Nordisk | Health | 18.39× | ||
| 04 | Diabetic diet | Health | 18.07× | ||
| 05 | Stroke Awareness | Health | 17.14× | ||
| 06 | Buscopan | Health | 12.19× | ||
| 07 | Cholesterol | Food & Beverages | 8.29× | ||
| 08 | Supernaturals | Health | 6.42× | ||
| 09 | Wellness (alternative medicine) | Health | 3.96× | ||
| 10 | Aral AG | Cars & Mobility | 3.94× | ||
| 11 | QVC | Movies & TV | 3.51× | ||
| 12 | Fielmann | Health | 3.45× | ||
| 13 | Commerzbank | Business & Career | 2.69× | ||
| 14 | Kaufland | Shopping | 2.53× | ||
| 15 | Internet & Social Media | 2.44× | |||
| 16 | Aldi | Shopping | 2.40× | ||
| 17 | REWE | Shopping | 2.36× | ||
| 18 | EBay | Shopping | 2.30× | ||
| 19 | dB’s | Music & Radio | 1.54× | ||
| 20 | Food and drink | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.44× | |
| Mindfulness | BALANCE | 2.42× | |
| Indulgence | JOY | 2.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.36× | |
| Urban Lifestyle | OPEN | 1.37× | |
| Sports Activity | POWER | 1.48× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Diabetes mellitus awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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