Diabetes mellitus awareness Audience in Germany
Diabetes mellitus awareness has an estimated audience of 1,877,182 people in Germany. 64.3% are female, 35.7% are male, average age 47.9. Top brand affinities: Diabetes mellitus awareness, Monitoring (medicine), American Diabetes Association, World Diabetes Day, Insulin index.
Top brand affinities include Diabetes mellitus awareness, Monitoring (medicine), American Diabetes Association, with strongest over-indexing on Diabetes mellitus awareness (33.65× the country average). Demographically, the Diabetes mellitus awareness audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Category: Health · Type: Topic
Demographics of Diabetes mellitus awareness fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 47.9 |
| Estimated audience size | 1,877,182 |
Audience persona
The typical Diabetes mellitus awareness fan in Germany is more female, around 47.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Diabetes mellitus awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diabetes mellitus awareness | 33.65× | Health |
| Monitoring (medicine) | 27.59× | Health |
| American Diabetes Association | 27.19× | Health |
| World Diabetes Day | 26.27× | Health |
| Insulin index | 25.81× | Health |
| Certified diabetes educator | 25.22× | Business & Career |
| Diabetes Hands Foundation | 24.93× | Health |
| Diabetes mellitus type 2 awareness | 24.43× | Health |
| Joslin Diabetes Center | 22.34× | Health |
| Glycemic load | 22.24× | Health |
| International Diabetes Federation | 21.87× | Health |
| Glycemic index | 21.76× | Health |
| LifeScan | 21.17× | Health |
| Diabetes Australia | 21.12× | Health |
| Matthias Riedl | 20.93× | Health |
| Diabetes Health | 20.26× | News |
| Pancreas | 20.14× | Health |
| Team Novo Nordisk | 19.51× | Sports |
| Novo Nordisk | 18.39× | Health |
| Diabetic diet | 18.07× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.14 |
| Urban Lifestyle | OPEN | 2.29 |
| Price Sensitivity | PREMIUM | 2.09 |
| Convenience Orientation | PREMIUM | 1.67 |
| Travelling | THRILL | 1.62 |
| Need for Security | CONSERVATISM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 4.7% |
| India | 3.8% |
See Diabetes mellitus awareness audiences in other countries
- Diabetes mellitus awareness — United States
- Diabetes mellitus awareness — United Kingdom
- Diabetes mellitus awareness — France
- Diabetes mellitus awareness — Italy
- Diabetes mellitus awareness — Spain
- Diabetes mellitus awareness — Brazil
- Diabetes mellitus awareness — Japan
- Diabetes mellitus awareness — South Korea
- Diabetes mellitus awareness — India
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diabetes mellitus awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.