Buscopan Audience in Germany
Buscopan has an estimated audience of 2,086,000 people in Germany. 71.6% are female, 28.4% are male, average age 46.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Samanyolu Haber, Werder (Havel), Enzkreis, Loincloth, The Hunt (2012 film).
The average Buscopan fan in Germany is 46.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Samanyolu Haber, Werder (Havel), Enzkreis, with strongest over-indexing on Samanyolu Haber (13.2× the country average). Demographically, the Buscopan audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Buscopan fans
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 46.7 |
| Estimated audience size | 2,086,000 |
Audience persona
The typical Buscopan fan in Germany is more female, around 46.7 years old, with strong Pet Ownership tendencies and a notable affinity for Samanyolu Haber.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 550,849 | 1.21× |
| Bayern | 338,426 | 1.01× |
| Baden-Württemberg | 288,825 | 1.01× |
| Niedersachsen | 214,537 | 1.06× |
| Hessen | 172,717 | 1.09× |
| Rheinland-Pfalz | 118,707 | 1.14× |
| Sachsen | 97,411 | 0.95× |
| Berlin | 96,731 | 1.04× |
| Schleswig-Holstein | 68,197 | 0.91× |
| Brandenburg | 56,081 | 0.87× |
| Hamburg | 51,541 | 1.09× |
| Thüringen | 47,636 | 0.9× |
| Sachsen-Anhalt | 47,559 | 0.88× |
| Mecklenburg-Vorpommern | 34,477 | 0.87× |
| Saarland | 28,716 | 1.12× |
| Bremen | 15,433 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Samanyolu Haber | 13.2× | Movies & TV |
| Werder (Havel) | 19.47× | Travel & Leisure |
| Enzkreis | 21.95× | Travel & Leisure |
| Loincloth | 5.36× | Fashion & Accessoires |
| The Hunt (2012 film) | 6.99× | Movies & TV |
| Alaska | 5.12× | Travel & Leisure |
| Novi Pazar | 10.52× | Travel & Leisure |
| Jack White | 1.96× | Movies & TV |
| Sailor | 4.54× | Travel & Leisure |
| Brunello Cucinelli | 4.36× | Fashion & Accessoires |
| Google Analytics | 2.34× | Internet & Social Media |
| 3D printing | 1.97× | Technology & Electronics |
| Mustard seed | 9.34× | Food & Beverages |
| Mothercare | 1.67× | Kids & Family |
| Time (magazine) | 1.66× | News |
| Škoda Kodiaq | 1.56× | Cars & Mobility |
| Scots Guards | 37.33× | Politics & Society |
| Home Delivery | 2.08× | Food & Beverages |
| Moroccan riad | 4.08× | Politics & Society |
| Icon (magazine) | 1.7× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.71 |
| Healthy Lifestyle | BALANCE | 1.54 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Indulgence | JOY | 1.37 |
| Sports Activity | POWER | 1.29 |
| Quality Awareness | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 25.9% |
| Germany | 13.7% |
| United Kingdom | 8.8% |
See Buscopan audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Buscopan have in Germany?
Buscopan has an estimated audience of 2,086,000 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Buscopan fans?
71.6% of Buscopan fans are female, 28.4% are male, with an average age of 46.7 years.
Which brands do Buscopan fans like most?
Buscopan fans show strongest brand affinity for Samanyolu Haber (13.2×), Werder (Havel) (19.47×), and Enzkreis (21.95×) over the country average.
Where do Buscopan fans live in Germany?
Buscopan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 550,849), Bayern (reach 338,426), and Baden-Württemberg (reach 288,825). These three regions account for the largest share of the active audience.
What other brands do Buscopan fans also like?
Beyond Buscopan itself, the audience over-indexes on Werder (Havel) (19.47×), Enzkreis (21.95×), Loincloth (5.36×), and The Hunt (2012 film) (6.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Buscopan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.