Rascasse Audience Intelligence

Buscopan Target Market in Germany

A data profile of the people who buy, follow and care about Buscopan in Germany — modelled from more than twelve digital signal sources. Buscopan has an estimated audience of 1,964,730 people in Germany.

#417among Brand in Germany#84in Health

The average Buscopan fan in Germany is 45.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harrison Ford, Large intestine, Blood vessel, with strongest over-indexing on Harrison Ford (24.08× the country average).

Demographically, the Buscopan audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Buscopan fan in Germany is more female, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Harrison Ford.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buscopan profile in Germany.

Audience size
2M
in Germany
Gender
67.9%♀
32.1% male
Age
45.2
average years
Country rank
#3425
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Buscopan

67.9% are female, 32.1% are male, average age 45.2.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Buscopan audience in Germany
MetricValue
Female67.9%
Male32.1%
Average age45.2
Estimated audience size1,964,730
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Buscopan audience in Germany
Age bracketShare%
16-1910%
20-2911%
30-3919%
40-4928%
50+32%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Buscopan audience comes from Germany.

Worldwide audience distribution share by country for Buscopan
CountryShare
Brazil23.1%
Germany11.8%
Italy8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buscopan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Buscopan customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.15×
02Saarland~30K1.14×
03Rheinland-Pfalz~100K1.11×
04Hamburg~50K1.07×
05Hessen~200K1.06×
06Niedersachsen~200K1.05×
07Berlin~90K1.00×
08Bayern~300K0.99×
09Baden-Württemberg~300K0.99×
10Sachsen~100K0.97×
11Thüringen~50K0.93×
12Schleswig-Holstein~70K0.92×
13Sachsen-Anhalt~50K0.92×
14Mecklenburg-Vorpommern~30K0.92×
15Brandenburg~60K0.90×
16Bremen~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Buscopan, Germany
0.89×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buscopan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buscopan audience
#·InterestCategoryAffinity×
01Large intestineHealth66.61×
02Uric acidHealth43.80×
03PancreasHealth39.52×
04Blood vesselHealth37.37×
05Cervical vertebraeHealth26.35×
06Harrison FordMovies & TV24.08×
07John WayneMovies & TV20.00×
08Fear and Loathing in Las Vegas (film)Movies & TV20.00×
09Brenda SongFashion & Accessoires20.00×
10State schoolKids & Family14.77×
11Human digestive systemHealth14.06×
12Diabetes mellitus awarenessHealth12.19×
13David LynchMovies & TV10.69×
14Benedict CumberbatchMovies & TV10.61×
15Paul SchockemöhleSports10.52×
16PGA ChampionshipSports7.20×
17CholesterolFood & Beverages6.16×
18Energy barFood & Beverages5.90×
19TagesschauMovies & TV2.36×
20Netto Marken-DiscountShopping1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buscopan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buscopan audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.63×
Quality AwarenessPREMIUM1.60×
MindfulnessBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buscopan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
DIY MentalityTHRILL0.95×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Buscopan's target market in Germany?

Buscopan's target market in Germany covers an estimated 1,964,730 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Buscopan customers?

67.9% of the Buscopan audience are female, 32.1% are male, with an average age of 45.2 years.

03

Which brands do Buscopan fans like most?

Buscopan fans show strongest brand affinity for Harrison Ford (24.08×), Large intestine (66.61×), and Blood vessel (37.37×) over the country average.

04

Where do Buscopan fans live in Germany?

Buscopan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Buscopan fans also like?

Beyond Buscopan itself, the audience over-indexes on Large intestine (66.61×), Blood vessel (37.37×), John Wayne (20×), and Diabetes mellitus awareness (12.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Buscopan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Buscopan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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