A data profile of the people who buy, follow and care about Buscopan in Brazil — modelled from more than twelve digital signal sources. Buscopan has an estimated audience of 3,849,281 people in Brazil.
Buscopan has an estimated audience of 3,849,281 people in Brazil. 75.7% are female, 24.3% are male, average age 47.3. Top brand affinities: Digestive enzyme, Stevia, Bryce Dallas Howard, Rod Stewart, Andrea Bocelli.
Top brand affinities include Digestive enzyme, Stevia, Bryce Dallas Howard, with strongest over-indexing on Digestive enzyme (308.88× the country average).
Demographically, the Buscopan audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Buscopan fan in Brazil is more female, around 47.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Digestive enzyme.
The key figures that characterise the Buscopan profile in Brazil.
75.7% are female, 24.3% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 47.3 |
| Estimated audience size | 3,849,281 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 40% |
The strongest cross-interests of the Buscopan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digestive enzyme | Health | 308.88× | ||
| 02 | Gut flora | Health | 40.79× | ||
| 03 | Stevia | Food & Beverages | 34.36× | ||
| 04 | Rod Stewart | Music & Radio | 11.84× | ||
| 05 | Fleetwood Mac | Music & Radio | 11.49× | ||
| 06 | Bryce Dallas Howard | Movies & TV | 10.98× | ||
| 07 | Kate Bush | Music & Radio | 10.94× | ||
| 08 | Willem Dafoe | Movies & TV | 10.45× | ||
| 09 | Diabetes mellitus type 2 awareness | Health | 10.38× | ||
| 10 | Blade Runner | Movies & TV | 10.13× | ||
| 11 | Bryan Adams | Music & Radio | 9.80× | ||
| 12 | Andrea Bocelli | Music & Radio | 9.76× | ||
| 13 | Sugar substitute | Food & Beverages | 9.21× | ||
| 14 | Mineral water | Food & Beverages | 7.63× | ||
| 15 | Stephen Curry | Sports | 7.61× | ||
| 16 | Medicine | Business & Career | 2.01× | ||
| 17 | Country music | Music & Radio | 2.00× | ||
| 18 | Rock music | Music & Radio | 1.91× | ||
| 19 | Internet & Social Media | 1.88× | |||
| 20 | Shopping malls | Shopping | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.00× | |
| Individualism | JOY | 1.83× | |
| Career Orientation | POWER | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Early Adopter Mentality | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Buscopan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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