Energy bar Audience in Germany
Energy bar has an estimated audience of 2,416,143 people in Germany. 59.2% are female, 40.8% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Diet soda, Mounjaro, Snacking, Dextro Energy, Atkins diet.
The average Energy bar fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Diet soda, Mounjaro, Snacking, with strongest over-indexing on Diet soda (80× the country average). Demographically, the Energy bar audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Energy bar fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 35.5 |
| Estimated audience size | 2,416,143 |
Audience persona
The typical Energy bar fan in Germany is more female, around 35.5 years old, with strong Sports Activity tendencies and a notable affinity for Diet soda.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 418,905 | 0.79× |
| Bayern | 366,981 | 0.94× |
| Baden-Württemberg | 278,477 | 0.84× |
| Hessen | 220,700 | 1.2× |
| Niedersachsen | 161,398 | 0.69× |
| Berlin | 140,094 | 1.3× |
| Rheinland-Pfalz | 80,935 | 0.67× |
| Sachsen | 80,781 | 0.68× |
| Thüringen | 61,486 | 1× |
| Hamburg | 59,029 | 1.08× |
| Sachsen-Anhalt | 52,250 | 0.83× |
| Schleswig-Holstein | 50,969 | 0.59× |
| Brandenburg | 50,734 | 0.68× |
| Mecklenburg-Vorpommern | 45,955 | 1× |
| Saarland | 45,683 | 1.54× |
| Bremen | 44,831 | 2.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diet soda | 80× | Food & Beverages |
| Mounjaro | 26.95× | Health |
| Snacking | 21.21× | Food & Beverages |
| Dextro Energy | 73.17× | Health |
| Atkins diet | 53.64× | Health |
| Diet Coke | 54.11× | Food & Beverages |
| Cholesterol | 15.5× | Food & Beverages |
| Snack mix | 26.74× | Food & Beverages |
| Supernaturals | 10.19× | Health |
| Ozempic | 12.32× | Health |
| Wegovy | 19.1× | Health |
| PowerBar | 48.45× | Food & Beverages |
| Protein bar | 12.16× | Food & Beverages |
| Huel | 24.75× | Health |
| Low Carbing Among Friends | 72.56× | |
| Female bodybuilding | 8.62× | Sports |
| Soy protein | 70× | Food & Beverages |
| Push-up | 7.62× | Sports |
| Mediterranean diet | 22.5× | Food & Beverages |
| More Nutrition | 4.33× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.93 |
| Early Adopter Mentality | POWER | 1.76 |
| Sustainability | BALANCE | 1.75 |
| Healthy Lifestyle | BALANCE | 1.56 |
| Career Orientation | POWER | 1.39 |
| Urban Lifestyle | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Germany | 8.7% |
| Japan | 6.4% |
See Energy bar audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Energy bar have in Germany?
Energy bar has an estimated audience of 2,416,143 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Energy bar fans?
59.2% of Energy bar fans are female, 40.8% are male, with an average age of 35.5 years.
Which brands do Energy bar fans like most?
Energy bar fans show strongest brand affinity for Diet soda (80×), Mounjaro (26.95×), and Snacking (21.21×) over the country average.
Where do Energy bar fans live in Germany?
Energy bar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 418,905), Bayern (reach 366,981), and Baden-Württemberg (reach 278,477). These three regions account for the largest share of the active audience.
What other brands do Energy bar fans also like?
Beyond Energy bar itself, the audience over-indexes on Mounjaro (26.95×), Snacking (21.21×), Dextro Energy (73.17×), and Atkins diet (53.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Energy bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.