Rascasse Audience Intelligence

Energy bar Audience in Germany

A data profile of the people who buy, follow and care about Energy bar in Germany — modelled from more than twelve digital signal sources. Energy bar has an estimated audience of 2,416,143 people in Germany.

#13among Sweet in Germany#1633among Topic in Germany#136in Food & Beverages

The average Energy bar fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Diet soda, Mounjaro, Dextro Energy, with strongest over-indexing on Diet soda (80× the country average).

Demographically, the Energy bar audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Energy bar fan in Germany is more female, around 35.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Diet soda.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Energy bar profile in Germany.

Audience size
2.4M
in Germany
Gender
59.2%♀
40.8% male
Age
35.5
average years
Country rank
#2746
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Energy bar fans

59.2% are female, 40.8% are male, average age 35.5.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Energy bar audience in Germany
MetricValue
Female59.2%
Male40.8%
Average age35.5
Estimated audience size2,416,143
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Energy bar audience in Germany
Age bracketShare%
16-1927%
20-2923%
30-3920%
40-4919%
50+12%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Energy bar audience comes from Germany.

Worldwide audience distribution share by country for Energy bar
CountryShare
United States28.0%
Germany8.7%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Energy bar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Energy bar fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.44×
02Saarland~30K1.18×
03Berlin~100K1.09×
04Hessen~200K1.05×
05Mecklenburg-Vorpommern~50K1.03×
06Sachsen-Anhalt~60K1.02×
07Thüringen~60K1.02×
08Hamburg~50K1.01×
09Bayern~400K0.93×
10Brandenburg~70K0.93×
11Rheinland-Pfalz~100K0.89×
12Sachsen~100K0.88×
13Schleswig-Holstein~80K0.88×
14Baden-Württemberg~300K0.85×
15Nordrhein-Westfalen~400K0.80×
16Niedersachsen~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Energy bar, Germany
0.80×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Energy bar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Energy bar audience
#·InterestCategoryAffinity×
01Diet sodaFood & Beverages80.00×
02Dextro EnergyHealth73.17×
03Low Carbing Among FriendsTopic72.56×
04Soy proteinFood & Beverages70.00×
05Diet CokeFood & Beverages54.11×
06Atkins dietHealth53.64×
07PowerBarFood & Beverages48.45×
08MounjaroHealth26.95×
09Snack mixFood & Beverages26.74×
10HuelHealth24.75×
11Mediterranean dietFood & Beverages22.50×
12SnackingFood & Beverages21.21×
13WegovyHealth19.10×
14CholesterolFood & Beverages15.50×
15OzempicHealth12.32×
16Protein barFood & Beverages12.16×
17SupernaturalsHealth10.19×
18Female bodybuildingSports8.62×
19Push-upSports7.62×
20More NutritionHealth4.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Energy bar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Energy bar audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.20×
Sports ActivityPOWER1.74×
Early Adopter MentalityPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Energy bar audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.00×
Convenience OrientationPREMIUM1.11×
DIY MentalityTHRILL1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Energy bar have in Germany?

Energy bar has an estimated audience of 2,416,143 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Energy bar fans?

59.2% of Energy bar fans are female, 40.8% are male, with an average age of 35.5 years.

03

Which brands do Energy bar fans like most?

Energy bar fans show strongest brand affinity for Diet soda (80×), Mounjaro (26.95×), and Dextro Energy (73.17×) over the country average.

04

Where do Energy bar fans live in Germany?

Energy bar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Energy bar fans also like?

Beyond Energy bar itself, the audience over-indexes on Mounjaro (26.95×), Dextro Energy (73.17×), Snacking (21.21×), and Atkins diet (53.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Energy bar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Energy bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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