Atkins diet Audience in Germany
Atkins diet has an estimated audience of 245,525 people in Germany. 70.3% are female, 29.7% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eco Friendly Living, Nationality, Progressive rock, Istanbul Aydın University, Product design.
The average Atkins diet fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eco Friendly Living, Nationality, Progressive rock, with strongest over-indexing on Eco Friendly Living (10.36× the country average). Demographically, the Atkins diet audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Atkins diet fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 40.8 |
| Estimated audience size | 245,525 |
Audience persona
The typical Atkins diet fan in Germany is more female, around 40.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Eco Friendly Living.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,666 | 1.15× |
| Bayern | 43,620 | 1.11× |
| Baden-Württemberg | 38,333 | 1.14× |
| Niedersachsen | 25,989 | 1.09× |
| Hessen | 19,633 | 1.05× |
| Rheinland-Pfalz | 15,027 | 1.22× |
| Berlin | 12,647 | 1.15× |
| Schleswig-Holstein | 9,938 | 1.13× |
| Sachsen | 9,517 | 0.79× |
| Brandenburg | 7,968 | 1.05× |
| Hamburg | 6,014 | 1.08× |
| Sachsen-Anhalt | 4,972 | 0.78× |
| Thüringen | 4,450 | 0.71× |
| Mecklenburg-Vorpommern | 3,638 | 0.78× |
| Saarland | 2,885 | 0.96× |
| Bremen | 1,714 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eco Friendly Living | 10.36× | Home & Garden |
| Nationality | 3.78× | Politics & Society |
| Progressive rock | 1.92× | Music & Radio |
| Istanbul Aydın University | 17.41× | Business & Career |
| Product design | 1.88× | Business & Career |
| Eimsbüttel (quarter) | 10.6× | Travel & Leisure |
| Bounce (film) | 9.95× | Movies & TV |
| Euskaltel | 40.47× | Technology & Electronics |
| Business English | 2.35× | Business & Career |
| Recep Tayyip Erdoğan University | 7.23× | Business & Career |
| 3D printing | 1.65× | Technology & Electronics |
| Homesteading | 4.76× | Home & Garden |
| Picnic | 2.63× | Kids & Family |
| Regional styles of Mexican music | 5.24× | Music & Radio |
| Figure painting (hobby) | 2.52× | Arts & Culture |
| Graham Greene | 2.78× | Literature |
| Val-d'Isère | 6.04× | Travel & Leisure |
| Janitor | 3.37× | Home & Garden |
| Ireen Sheer | 1.54× | Music & Radio |
| Hypothec | 2.98× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 3.23 |
| Urban Lifestyle | OPEN | 2.06 |
| Pet Ownership | JOY | 1.56 |
| Sports Activity | POWER | 1.53 |
| Price Sensitivity | PREMIUM | 1.5 |
| Early Adopter Mentality | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.5% |
| Japan | 10.0% |
| Canada | 3.9% |
See Atkins diet audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Atkins diet have in Germany?
Atkins diet has an estimated audience of 245,525 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Atkins diet fans?
70.3% of Atkins diet fans are female, 29.7% are male, with an average age of 40.8 years.
Which brands do Atkins diet fans like most?
Atkins diet fans show strongest brand affinity for Eco Friendly Living (10.36×), Nationality (3.78×), and Progressive rock (1.92×) over the country average.
Where do Atkins diet fans live in Germany?
Atkins diet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,666), Bayern (reach 43,620), and Baden-Württemberg (reach 38,333). These three regions account for the largest share of the active audience.
What other brands do Atkins diet fans also like?
Beyond Atkins diet itself, the audience over-indexes on Nationality (3.78×), Progressive rock (1.92×), Istanbul Aydın University (17.41×), and Product design (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Atkins diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.