Rascasse Audience Intelligence

Atkins diet Audience in Germany

A data profile of the people who buy, follow and care about Atkins diet in Germany — modelled from more than twelve digital signal sources. Atkins diet has an estimated audience of 245,525 people in Germany.

#6792among Topic in Germany#553in Health

The average Atkins diet fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Energy bar, Diet food, Fish oil, with strongest over-indexing on Energy bar (53.64× the country average).

Demographically, the Atkins diet audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Atkins diet fan in Germany is more female, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Energy bar.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atkins diet profile in Germany.

Audience size
246K
in Germany
Gender
70.3%♀
29.7% male
Age
40.8
average years
Country rank
#19904
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atkins diet fans

70.3% are female, 29.7% are male, average age 40.8.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Atkins diet audience in Germany
MetricValue
Female70.3%
Male29.7%
Average age40.8
Estimated audience size245,525
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Atkins diet audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3923%
40-4928%
50+18%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Atkins diet audience comes from Germany.

Worldwide audience distribution share by country for Atkins diet
CountryShare
United States42.5%
Japan10.0%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atkins diet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Atkins diet fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~10K1.14×
02Berlin~10K1.13×
03Bremen~2K1.10×
04Nordrhein-Westfalen~60K1.08×
05Baden-Württemberg~40K1.08×
06Schleswig-Holstein~9K1.07×
07Saarland~3K1.06×
08Bayern~40K1.05×
09Niedersachsen~20K1.04×
10Hamburg~6K1.04×
11Hessen~20K1.03×
12Brandenburg~8K1.02×
13Mecklenburg-Vorpommern~4K0.94×
14Sachsen-Anhalt~6K0.92×
15Thüringen~5K0.87×
16Sachsen~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Atkins diet, Germany
0.83×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atkins diet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atkins diet audience
#·InterestCategoryAffinity×
01Energy barFood & Beverages53.64×
02Slim FastFood & Beverages46.91×
03Fish oilHealth32.74×
04Diet foodFood & Beverages22.53×
05Wale (rapper)Music & Radio19.01×
06BroccoliFood & Beverages18.59×
07FastingHealth15.56×
08HerbalifeHealth12.11×
09Low-fat dietFood & Beverages10.05×
10Adriana LimaFashion & Accessoires8.45×
11Gluten-free dietFood & Beverages6.77×
12Paleolithic dietHealth6.06×
13WalmartShopping5.81×
14Sex and the CityMovies & TV5.61×
15Chocolate brownieFood & Beverages5.55×
16Diabetes mellitus awarenessHealth5.31×
17MetabolismHealth4.05×
18Low-carbohydrate dietFood & Beverages3.30×
19ZaraShopping2.44×
20TagesschauMovies & TV1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atkins diet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atkins diet audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.62×
Healthy LifestyleBALANCE1.59×
Risk AppetiteTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atkins diet audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.73×
DIY MentalityTHRILL0.81×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atkins diet have in Germany?

Atkins diet has an estimated audience of 245,525 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Atkins diet fans?

70.3% of Atkins diet fans are female, 29.7% are male, with an average age of 40.8 years.

03

Which brands do Atkins diet fans like most?

Atkins diet fans show strongest brand affinity for Energy bar (53.64×), Diet food (22.53×), and Fish oil (32.74×) over the country average.

04

Where do Atkins diet fans live in Germany?

Atkins diet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Atkins diet fans also like?

Beyond Atkins diet itself, the audience over-indexes on Diet food (22.53×), Fish oil (32.74×), Fasting (15.56×), and Broccoli (18.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Atkins diet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Atkins diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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