Rascasse Audience Intelligence

Low-fat diet Audience in Germany

A data profile of the people who buy, follow and care about Low-fat diet in Germany — modelled from more than twelve digital signal sources. Low-fat diet has an estimated audience of 557,271 people in Germany.

#4415among Topic in Germany#508in Food & Beverages

The average Low-fat diet fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mounjaro, Low-carbohydrate diet, Gluten-free diet, with strongest over-indexing on Mounjaro (12.7× the country average).

Demographically, the Low-fat diet audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Low-fat diet fan in Germany is more female, around 40.6 years old, with strong Mindfulness tendencies and a notable affinity for Mounjaro.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Low-fat diet profile in Germany.

Audience size
557K
in Germany
Gender
68.9%♀
31.1% male
Age
40.6
average years
Country rank
#10770
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Low-fat diet fans

68.9% are female, 31.1% are male, average age 40.6.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Low-fat diet audience in Germany
MetricValue
Female68.9%
Male31.1%
Average age40.6
Estimated audience size557,271
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Low-fat diet audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3923%
40-4927%
50+17%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Low-fat diet audience comes from Germany.

Worldwide audience distribution share by country for Low-fat diet
CountryShare
United States19.7%
Germany7.4%
India4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Low-fat diet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Low-fat diet fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.30×
02Saarland~8K1.18×
03Mecklenburg-Vorpommern~10K1.02×
04Thüringen~10K0.99×
05Sachsen~30K0.98×
06Nordrhein-Westfalen~100K0.97×
07Sachsen-Anhalt~10K0.97×
08Hessen~40K0.96×
09Hamburg~10K0.96×
10Rheinland-Pfalz~30K0.95×
11Schleswig-Holstein~20K0.95×
12Brandenburg~20K0.94×
13Baden-Württemberg~70K0.93×
14Bayern~80K0.90×
15Berlin~20K0.90×
16Niedersachsen~50K0.88×
Fig. 06

Affinity by region

Affinity by region — Low-fat diet, Germany
0.88×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Low-fat diet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Low-fat diet audience
#·InterestCategoryAffinity×
01Cyclic ketogenic dietFood & Beverages20.94×
02Mediterranean dietFood & Beverages13.76×
03MounjaroHealth12.70×
04Weight WatchersFood & Beverages11.71×
05Diet foodFood & Beverages9.77×
06Gluten-free dietFood & Beverages9.50×
07Paleolithic dietHealth8.06×
08WegovyHealth7.13×
09Low-carbohydrate dietFood & Beverages6.93×
10CholesterolFood & Beverages6.26×
11CalorieFood & Beverages5.73×
12OzempicHealth5.56×
13Plus-size clothingFashion & Accessoires5.56×
14SupernaturalsHealth4.84×
15Healthy dietHealth2.96×
16Weight loss (Fitness And wellness)Health2.82×
17Strength trainingSports2.47×
18Sunday NaturalHealth2.42×
19Drop shippingShopping2.37×
20TagesschauMovies & TV1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Low-fat diet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Low-fat diet audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.55×
IndulgenceJOY1.44×
Need for SecurityCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Low-fat diet audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Urban LifestyleOPEN0.96×
DIY MentalityTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Low-fat diet have in Germany?

Low-fat diet has an estimated audience of 557,271 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Low-fat diet fans?

68.9% of Low-fat diet fans are female, 31.1% are male, with an average age of 40.6 years.

03

Which brands do Low-fat diet fans like most?

Low-fat diet fans show strongest brand affinity for Mounjaro (12.7×), Low-carbohydrate diet (6.93×), and Gluten-free diet (9.5×) over the country average.

04

Where do Low-fat diet fans live in Germany?

Low-fat diet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Low-fat diet fans also like?

Beyond Low-fat diet itself, the audience over-indexes on Low-carbohydrate diet (6.93×), Gluten-free diet (9.5×), Weight Watchers (11.71×), and Cyclic ketogenic diet (20.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Low-fat diet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Low-fat diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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