Low-fat diet Audience in Germany
Low-fat diet has an estimated audience of 557,271 people in Germany. 68.9% are female, 31.1% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mounjaro, Low-carbohydrate diet, Weight Watchers, Gluten-free diet, Cyclic ketogenic diet.
The average Low-fat diet fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mounjaro, Low-carbohydrate diet, Weight Watchers, with strongest over-indexing on Mounjaro (12.7× the country average). Demographically, the Low-fat diet audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Low-fat diet fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 40.6 |
| Estimated audience size | 557,271 |
Audience persona
The typical Low-fat diet fan in Germany is more female, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Mounjaro.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,480 | 1.03× |
| Bayern | 82,767 | 0.92× |
| Baden-Württemberg | 72,845 | 0.96× |
| Niedersachsen | 45,558 | 0.84× |
| Hessen | 41,740 | 0.98× |
| Sachsen | 27,685 | 1.01× |
| Rheinland-Pfalz | 25,435 | 0.91× |
| Berlin | 22,574 | 0.91× |
| Schleswig-Holstein | 18,212 | 0.91× |
| Brandenburg | 15,656 | 0.91× |
| Thüringen | 12,940 | 0.91× |
| Hamburg | 12,719 | 1.01× |
| Sachsen-Anhalt | 12,238 | 0.85× |
| Mecklenburg-Vorpommern | 10,919 | 1.03× |
| Bremen | 9,367 | 1.97× |
| Saarland | 9,049 | 1.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mounjaro | 12.7× | Health |
| Low-carbohydrate diet | 6.93× | Food & Beverages |
| Weight Watchers | 11.71× | Food & Beverages |
| Gluten-free diet | 9.5× | Food & Beverages |
| Cyclic ketogenic diet | 20.94× | Food & Beverages |
| Diet food | 9.77× | Food & Beverages |
| Paleolithic diet | 8.06× | Health |
| Supernaturals | 4.84× | Health |
| Cholesterol | 6.26× | Food & Beverages |
| Ozempic | 5.56× | Health |
| Healthy diet | 2.96× | Health |
| Tagesschau | 1.86× | Movies & TV |
| Mediterranean diet | 13.76× | Food & Beverages |
| Plus-size clothing | 5.56× | Fashion & Accessoires |
| Calorie | 5.73× | Food & Beverages |
| Spiegel Online | 1.79× | News |
| Wegovy | 7.13× | Health |
| Strength training | 2.47× | Sports |
| Drop shipping | 2.37× | Shopping |
| Weight loss (Fitness And wellness) | 2.82× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.81 |
| Sports Activity | POWER | 1.74 |
| Sustainability | BALANCE | 1.63 |
| Indulgence | JOY | 1.52 |
| Design Affinity | PREMIUM | 1.49 |
| Pet Ownership | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Germany | 7.4% |
| India | 4.7% |
See Low-fat diet audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Low-fat diet have in Germany?
Low-fat diet has an estimated audience of 557,271 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Low-fat diet fans?
68.9% of Low-fat diet fans are female, 31.1% are male, with an average age of 40.6 years.
Which brands do Low-fat diet fans like most?
Low-fat diet fans show strongest brand affinity for Mounjaro (12.7×), Low-carbohydrate diet (6.93×), and Weight Watchers (11.71×) over the country average.
Where do Low-fat diet fans live in Germany?
Low-fat diet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,480), Bayern (reach 82,767), and Baden-Württemberg (reach 72,845). These three regions account for the largest share of the active audience.
What other brands do Low-fat diet fans also like?
Beyond Low-fat diet itself, the audience over-indexes on Low-carbohydrate diet (6.93×), Weight Watchers (11.71×), Gluten-free diet (9.5×), and Cyclic ketogenic diet (20.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Low-fat diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.