Rascasse Audience Intelligence

Calorie Audience in Germany

A data profile of the people who buy, follow and care about Calorie in Germany — modelled from more than twelve digital signal sources. Calorie has an estimated audience of 2,045,017 people in Germany.

#1907among Topic in Germany#162in Food & Beverages

The average Calorie fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Homeschooling, Paleontology, Volunteering, with strongest over-indexing on Homeschooling (8.26× the country average).

Demographically, the Calorie audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Calorie fan in Germany is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Homeschooling.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calorie profile in Germany.

Audience size
2M
in Germany
Gender
72.3%♀
27.7% male
Age
39.2
average years
Country rank
#3294
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Calorie fans

72.3% are female, 27.7% are male, average age 39.2.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for Calorie audience in Germany
MetricValue
Female72.3%
Male27.7%
Average age39.2
Estimated audience size2,045,017
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Calorie audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3923%
40-4925%
50+16%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Calorie audience comes from Germany.

Worldwide audience distribution share by country for Calorie
CountryShare
United States27.5%
United Kingdom6.2%
Taiwan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calorie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Calorie fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.74×
02Hessen~200K1.59×
03Bayern~400K1.15×
04Saarland~30K1.08×
05Bremen~20K1.06×
06Hamburg~50K1.04×
07Nordrhein-Westfalen~500K1.01×
08Baden-Württemberg~300K1.00×
09Mecklenburg-Vorpommern~40K0.97×
10Rheinland-Pfalz~100K0.96×
11Thüringen~50K0.91×
12Sachsen-Anhalt~50K0.89×
13Niedersachsen~200K0.88×
14Schleswig-Holstein~60K0.86×
15Brandenburg~50K0.86×
16Sachsen~90K0.85×
Fig. 06

Affinity by region

Affinity by region — Calorie, Germany
0.85×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calorie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calorie audience
#·InterestCategoryAffinity×
01HomeschoolingPolitics & Society8.26×
02PaleontologyHealth8.26×
03Mikaela ShiffrinSports8.26×
04Spartan raceSports8.26×
05WE FashionFashion & Accessoires7.63×
06D&RTechnology & Electronics7.15×
07Diet foodFood & Beverages5.03×
08VolunteeringPolitics & Society3.49×
09Low-carbohydrate dietFood & Beverages3.01×
10Tour de FranceSports2.88×
11Local foodFood & Beverages2.26×
12RyanairTravel & Leisure2.01×
13Organic foodFood & Beverages1.82×
14RecipesFood & Beverages1.72×
15TagesschauMovies & TV1.64×
16Do it yourself (DIY)Home & Garden1.64×
17IKEAHome & Garden1.54×
18Netto Marken-DiscountShopping1.54×
19FamilyKids & Family1.50×
20NatureHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calorie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calorie audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.69×
Healthy LifestyleBALANCE1.62×
MindfulnessBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calorie audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Career OrientationPOWER0.91×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Calorie have in Germany?

Calorie has an estimated audience of 2,045,017 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Calorie fans?

72.3% of Calorie fans are female, 27.7% are male, with an average age of 39.2 years.

03

Which brands do Calorie fans like most?

Calorie fans show strongest brand affinity for Homeschooling (8.26×), Paleontology (8.26×), and Volunteering (3.49×) over the country average.

04

Where do Calorie fans live in Germany?

Calorie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Calorie fans also like?

Beyond Calorie itself, the audience over-indexes on Paleontology (8.26×), Volunteering (3.49×), Mikaela Shiffrin (8.26×), and WE Fashion (7.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Calorie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Calorie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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