Calorie Audience in Germany
Calorie has an estimated audience of 2,045,017 people in Germany. 72.3% are female, 27.7% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Tagesschau, Real property, Paleontology.
The average Calorie fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Tagesschau, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Calorie audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Calorie fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 39.2 |
| Estimated audience size | 2,045,017 |
Audience persona
The typical Calorie fan in Germany is more female, around 39.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 462,351 | 1.03× |
| Bayern | 393,088 | 1.2× |
| Baden-Württemberg | 281,968 | 1.01× |
| Hessen | 275,403 | 1.77× |
| Berlin | 192,983 | 2.11× |
| Niedersachsen | 169,015 | 0.85× |
| Rheinland-Pfalz | 95,574 | 0.93× |
| Sachsen | 73,858 | 0.74× |
| Schleswig-Holstein | 54,380 | 0.74× |
| Hamburg | 49,344 | 1.07× |
| Brandenburg | 41,439 | 0.65× |
| Sachsen-Anhalt | 34,929 | 0.66× |
| Thüringen | 32,369 | 0.62× |
| Mecklenburg-Vorpommern | 27,034 | 0.69× |
| Saarland | 22,599 | 0.9× |
| Bremen | 17,982 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 5.58× | Business & Career |
| Tagesschau | 2.5× | Movies & TV |
| Real property | 5.4× | Home & Garden |
| Paleontology | 8.26× | Health |
| Satire | 4.35× | Literature |
| WE Fashion | 8.26× | Fashion & Accessoires |
| Mikaela Shiffrin | 8.26× | Sports |
| Pets | 1.68× | Pets & Animals |
| D&R | 8.26× | Technology & Electronics |
| German television comedy | 4.94× | Movies & TV |
| Do it yourself (DIY) | 1.86× | Home & Garden |
| Leggings | 3.57× | Fashion & Accessoires |
| Arnold Schwarzenegger | 5.14× | Movies & TV |
| FIS Alpine Ski World Cup | 5.82× | Sports |
| Local food | 2.54× | Food & Beverages |
| Automobiles | 1.56× | Cars & Mobility |
| Ryanair | 1.91× | Travel & Leisure |
| Migros | 7.78× | Shopping |
| Low-carbohydrate diet | 3.19× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.6 |
| Sports Activity | POWER | 1.51 |
| Pet Ownership | JOY | 1.38 |
| Sustainability | BALANCE | 1.35 |
| Indulgence | JOY | 1.34 |
| Design Affinity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 6.2% |
| Taiwan | 4.1% |
See Calorie audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Calorie have in Germany?
Calorie has an estimated audience of 2,045,017 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Calorie fans?
72.3% of Calorie fans are female, 27.7% are male, with an average age of 39.2 years.
Which brands do Calorie fans like most?
Calorie fans show strongest brand affinity for Jotex (78.71×), Western Union (5.58×), and Tagesschau (2.5×) over the country average.
Where do Calorie fans live in Germany?
Calorie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 462,351), Bayern (reach 393,088), and Baden-Württemberg (reach 281,968). These three regions account for the largest share of the active audience.
What other brands do Calorie fans also like?
Beyond Calorie itself, the audience over-indexes on Western Union (5.58×), Tagesschau (2.5×), Real property (5.4×), and Paleontology (8.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Calorie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.