A data profile of the people who buy, follow and care about Calorie in United Kingdom — modelled from more than twelve digital signal sources. Calorie has an estimated audience of 5,324,586 people in United Kingdom.
The average Calorie fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Hobby, Volunteering, Hormone, with strongest over-indexing on Hobby (2.01× the country average).
Demographically, the Calorie audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Calorie fan in United Kingdom is more female, around 43.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Hobby.
The key figures that characterise the Calorie profile in United Kingdom.
73.2% are female, 26.8% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 43.5 |
| Estimated audience size | 5,324,586 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 26% |
of the worldwide Calorie audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 6.2% |
| Taiwan | 4.1% |
Where the Calorie audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.42× | |
| 02 | Yorkshire and the Humber | ~600K | 1.38× | |
| 03 | Northern Ireland | ~200K | 1.19× | |
| 04 | North East | ~200K | 1.15× | |
| 05 | South East | ~700K | 1.04× | |
| 06 | Wales | ~300K | 1.04× | |
| 07 | Scotland | ~400K | 0.91× | |
| 08 | South West | ~400K | 0.87× | |
| 09 | East Midlands | ~300K | 0.85× | |
| 10 | East of England | ~400K | 0.84× | |
| 11 | England | ~4M | 0.82× | |
| 12 | North West | ~300K | 0.56× |
The strongest cross-interests of the Calorie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hormone | Health | 4.85× | ||
| 02 | Sugar substitute | Food & Beverages | 3.13× | ||
| 03 | Diet food | Food & Beverages | 3.10× | ||
| 04 | Adoption | Kids & Family | 2.59× | ||
| 05 | Mother's Day | Kids & Family | 2.41× | ||
| 06 | Fish and chips | Food & Beverages | 2.40× | ||
| 07 | Refrigerator | Home & Garden | 2.36× | ||
| 08 | Volunteering | Politics & Society | 2.35× | ||
| 09 | Hot tub | Home & Garden | 2.28× | ||
| 10 | Wikipedia | Internet & Social Media | 2.12× | ||
| 11 | Satire | Literature | 2.06× | ||
| 12 | Hobby | Home & Garden | 2.01× | ||
| 13 | Esso | Cars & Mobility | 1.98× | ||
| 14 | Distilled beverage | Food & Beverages | 1.90× | ||
| 15 | Organic food | Food & Beverages | 1.72× | ||
| 16 | Aldi | Shopping | 1.70× | ||
| 17 | William Hill (bookmaker) | Games | 1.67× | ||
| 18 | Internet & Social Media | 1.64× | |||
| 19 | Kitchen | Home & Garden | 1.61× | ||
| 20 | Weddings | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.49× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Indulgence | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.89× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Community Orientation | OPEN | 0.93× |
Calorie has an estimated audience of 5,324,586 people in United Kingdom, concentrated in England and South East.
73.2% of Calorie fans are female, 26.8% are male, with an average age of 43.5 years.
Calorie fans show strongest brand affinity for Hobby (2.01×), Volunteering (2.35×), and Hormone (4.85×) over the country average.
Calorie fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Calorie itself, the audience over-indexes on Volunteering (2.35×), Hormone (4.85×), Kitchen (1.61×), and Distilled beverage (1.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Calorie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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