A data profile of the people who buy, follow and care about Calorie in France — modelled from more than twelve digital signal sources. Calorie has an estimated audience of 2,432,168 people in France.
The average Calorie fan in France is 43.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (243.19× the country average).
Demographically, the Calorie audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Calorie fan in France is more female, around 43.8 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Calorie profile in France.
73.7% are female, 26.3% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 43.8 |
| Estimated audience size | 2,432,168 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Calorie audience comes from France.
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 6.2% |
| Taiwan | 4.1% |
Where the Calorie audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~500K | 1.16× | |
| 02 | Auvergne-Rhône-Alpes | ~300K | 1.10× | |
| 03 | Grand Est | ~200K | 1.09× | |
| 04 | Provence-Alpes-Côte d'Azur | ~200K | 1.08× | |
| 05 | Occitanie | ~200K | 1.05× | |
| 06 | Hauts-de-France | ~200K | 1.04× | |
| 07 | Centre-Val de Loire | ~90K | 1.00× | |
| 08 | Nouvelle-Aquitaine | ~200K | 0.98× | |
| 09 | Brittany | ~100K | 0.95× | |
| 10 | Normandy | ~100K | 0.94× | |
| 11 | Bourgogne-Franche-Comté | ~90K | 0.93× | |
| 12 | Pays de la Loire | ~100K | 0.92× | |
| 13 | Corsica | ~10K | 0.92× |
The strongest cross-interests of the Calorie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 243.19× | ||
| 02 | Selfridges | Shopping | 224.98× | ||
| 03 | Christmas Gift | Kids & Family | 40.34× | ||
| 04 | Christmas tree | Kids & Family | 24.16× | ||
| 05 | Hormone | Health | 23.13× | ||
| 06 | Breast Cancer awareness | Health | 19.21× | ||
| 07 | Kitchen garden | Home & Garden | 16.68× | ||
| 08 | Zoom lens | Technology & Electronics | 15.79× | ||
| 09 | Dentistry | Business & Career | 13.25× | ||
| 10 | Girl power | Politics & Society | 13.06× | ||
| 11 | Broadcasting of sports events | Movies & TV | 10.79× | ||
| 12 | Burnout (psychology) | Health | 9.23× | ||
| 13 | Yerba mate | Food & Beverages | 9.05× | ||
| 14 | Psoriasis Awareness | Health | 8.51× | ||
| 15 | Sustainable products | Politics & Society | 8.37× | ||
| 16 | Single-lens reflex camera | Technology & Electronics | 8.30× | ||
| 17 | Cholesterol | Food & Beverages | 4.77× | ||
| 18 | Volunteering | Politics & Society | 3.22× | ||
| 19 | Real property | Home & Garden | 2.65× | ||
| 20 | Internet & Social Media | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.18× | |
| Healthy Lifestyle | BALANCE | 1.46× | |
| Quality Awareness | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.95× | |
| Career Orientation | POWER | 0.97× | |
| Risk Appetite | THRILL | 0.98× |
Calorie has an estimated audience of 2,432,168 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
73.7% of Calorie fans are female, 26.3% are male, with an average age of 43.8 years.
Calorie fans show strongest brand affinity for Love & Sex (243.19×), Christmas Gift (40.34×), and Kitchen garden (16.68×) over the country average.
Calorie fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Calorie itself, the audience over-indexes on Christmas Gift (40.34×), Kitchen garden (16.68×), Hormone (23.13×), and Christmas tree (24.16×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Calorie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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