Calorie Audience in United States

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Calorie has an estimated audience of 23,663,870 people in United States. 69.0% are female, 31.0% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Israel.

The average Calorie fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Calorie audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Calorie fans

Demographic split for Calorie audience in United States
MetricValue
Female69.0%
Male31.0%
Average age41.8
Estimated audience size23,663,870

Audience persona

The typical Calorie fan in United States is more female, around 41.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Calorie in United States
RegionReachAffinity
California3,719,8531.43×
Texas2,198,8691.08×
Florida1,711,2401.07×
New York1,423,6321.08×
Pennsylvania872,3311.09×
Illinois802,6391.02×
Ohio761,6131.04×
Georgia758,5151.04×
North Carolina733,1451.03×
Michigan646,8861.05×
Virginia611,5221.06×
New Jersey597,4950.99×
Washington528,5561.11×
Tennessee477,3391.01×
Arizona469,7370.97×
Indiana441,3861.02×
Massachusetts440,5090.94×
Missouri427,4681.12×
Maryland395,4920.97×
Colorado393,0781.05×
Minnesota341,2241.01×
Wisconsin330,7150.93×
South Carolina330,2750.93×
Alabama321,7530.97×
Kentucky312,5281.05×
Louisiana303,4400.99×
Oregon300,2461.11×
Oklahoma286,1911.09×
Connecticut243,0931.02×
Nevada228,3421×
Iowa208,3831.07×
Arkansas208,2761.07×
Utah207,0900.98×
Kansas198,3811.06×
Mississippi194,8751×
Idaho121,0371.02×
New Mexico114,7050.97×
West Virginia112,6971.02×
Nebraska110,0360.93×
Hawaii109,5001.08×
Maine79,8710.94×
New Hampshire79,7360.86×
Washington, District of Columbia65,1200.92×
Rhode Island61,7260.82×
Delaware60,8050.93×
Montana53,6370.82×
Alaska48,4890.96×
North Dakota44,0370.91×
South Dakota43,4750.79×
Vermont31,3140.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Calorie audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Israel2.02×Travel & Leisure
Grinch3.72×Movies & TV
Historic site3.72×Arts & Culture
Vocal harmony3.72×Music & Radio
Eurail16.57×Cars & Mobility
Goop3.72×Internet & Social Media
Jeep Wagoneer3.72×Cars & Mobility
Parral, Chihuahua8.99×Travel & Leisure
Staycation1.94×Home & Garden
Jesse Plemons2.02×Movies & TV
JDSU1.79×Business & Career
Wok3.72×Food & Beverages
Nebraska Cornhuskers football2.03×Sports
Jaws2.85×Movies & TV
Governor of Michigan3.72×Politics & Society
Fairy godmother3.72×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Calorie audience
TraitClusterScore
Healthy LifestyleBALANCE1.39
IndulgenceJOY1.13
Price SensitivityPREMIUM1.13
Luxury OrientationPREMIUM1.13
Sports ActivityPOWER1.11
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Calorie
CountryShare
United States27.5%
United Kingdom6.2%
Taiwan4.1%

See Calorie audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Calorie have in United States?

Calorie has an estimated audience of 23,663,870 people in United States, concentrated in California and Texas.

What is the gender split and age of Calorie fans?

69.0% of Calorie fans are female, 31.0% are male, with an average age of 41.8 years.

Which brands do Calorie fans like most?

Calorie fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Calorie fans live in United States?

Calorie fans in United States are most concentrated in California (reach 3,719,853), Texas (reach 2,198,869), and Florida (reach 1,711,240). These three regions account for the largest share of the active audience.

What other brands do Calorie fans also like?

Beyond Calorie itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Israel (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Calorie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.