Rascasse Audience Intelligence

Calorie Audience in United States

A data profile of the people who buy, follow and care about Calorie in United States — modelled from more than twelve digital signal sources. Calorie has an estimated audience of 23,663,870 people in United States.

#896among Topic in United States#114in Food & Beverages

The average Calorie fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ketone, Subway, Hormone, with strongest over-indexing on Ketone (2.73× the country average).

Demographically, the Calorie audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Calorie fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Ketone.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calorie profile in United States.

Audience size
23.7M
in United States
Gender
69.0%♀
31.0% male
Age
41.8
average years
Country rank
#1316
Topic in United States
Fig. 01

Search interest · 12-month trend

+149%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Calorie fans

69.0% are female, 31.0% are male, average age 41.8.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Calorie audience in United States
MetricValue
Female69.0%
Male31.0%
Average age41.8
Estimated audience size23,663,870
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Calorie audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4926%
50+24%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Calorie audience comes from United States.

Worldwide audience distribution share by country for Calorie
CountryShare
United States27.5%
United Kingdom6.2%
Taiwan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calorie audience in United States is strongest.

Fig. 05

Top regions by affinity

Calorie fans by region: top regions in United States
#RegionReachAffinity×
01California~3.5M1.35×
02Arkansas~200K1.21×
03Indiana~500K1.13×
04Texas~2.5M1.12×
05Virginia~600K1.09×
06Kentucky~300K1.09×
07Hawaii~100K1.09×
08Missouri~400K1.08×
09Washington~500K1.07×
10Oklahoma~300K1.07×
11Michigan~700K1.05×
12Kansas~200K1.05×
13North Carolina~700K1.04×
14Idaho~100K1.04×
15Georgia~700K1.03×
16New Mexico~100K1.03×
17New Jersey~600K1.02×
18Oregon~300K1.02×
19Connecticut~200K1.02×
20Nebraska~100K1.02×
21West Virginia~100K1.02×
22Pennsylvania~800K1.01×
23Illinois~800K1.01×
24Ohio~700K1.01×
25Arizona~500K1.01×
26Alabama~300K1.01×
27Nevada~200K1.01×
28Iowa~200K1.00×
29South Dakota~50K1.00×
30Alaska~50K1.00×
31Tennessee~500K0.98×
32New York~1.5M0.97×
33Mississippi~200K0.97×
34Florida~1.5M0.96×
35Maryland~400K0.96×
36Colorado~400K0.96×
37Louisiana~300K0.96×
38Maine~80K0.96×
39North Dakota~50K0.96×
40Minnesota~300K0.95×
41Delaware~60K0.95×
42Utah~200K0.94×
43Massachusetts~400K0.92×
44South Carolina~300K0.92×
45Wisconsin~300K0.91×
46New Hampshire~80K0.89×
47Montana~60K0.88×
48Rhode Island~60K0.86×
49Washington, District of Columbia~60K0.85×
50Vermont~40K0.85×
Fig. 06

Affinity by region

Affinity by region — Calorie, United States
0.85×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calorie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calorie audience
#·InterestCategoryAffinity×
01HormoneHealth3.09×
02Paleolithic dietHealth2.93×
03Diet foodFood & Beverages2.79×
04KetoneHealth2.73×
05High-intensity interval trainingSports2.54×
06Sugar substituteFood & Beverages2.51×
07CholesterolFood & Beverages2.51×
08DoughFood & Beverages2.18×
09Human gastrointestinal tractHealth2.16×
10Microwave ovenHome & Garden2.00×
11Diaper bagKids & Family2.00×
12Made in USABusiness & Career1.88×
13Real propertyHome & Garden1.83×
14GeneticsKids & Family1.77×
15Stress (biology)Health1.73×
16NeuroscienceBusiness & Career1.73×
17BreakfastFood & Beverages1.66×
18SubwayFood & Beverages1.64×
19Organic foodFood & Beverages1.54×
20Discount storesShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calorie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calorie audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.38×
Price SensitivityPREMIUM1.30×
Healthy LifestyleBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calorie audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Social Media UsageJOY0.95×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Calorie have in United States?

Calorie has an estimated audience of 23,663,870 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Calorie fans?

69.0% of Calorie fans are female, 31.0% are male, with an average age of 41.8 years.

03

Which brands do Calorie fans like most?

Calorie fans show strongest brand affinity for Ketone (2.73×), Subway (1.64×), and Hormone (3.09×) over the country average.

04

Where do Calorie fans live in United States?

Calorie fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Calorie fans also like?

Beyond Calorie itself, the audience over-indexes on Subway (1.64×), Hormone (3.09×), Organic food (1.54×), and Genetics (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Calorie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Calorie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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