Rascasse Audience Intelligence

Cholesterol Audience in United States

A data profile of the people who buy, follow and care about Cholesterol in United States — modelled from more than twelve digital signal sources. Cholesterol has an estimated audience of 12,861,213 people in United States.

#1834among Topic in United States#220in Food & Beverages

The average Cholesterol fan in United States is 49.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Supernaturals, Mitch McConnell, Diabetes mellitus awareness, with strongest over-indexing on Supernaturals (11.4× the country average).

Demographically, the Cholesterol audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cholesterol fan in United States is more female, around 49.3 years old, with strong Spirituality tendencies and a notable affinity for Supernaturals.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cholesterol profile in United States.

Audience size
12.9M
in United States
Gender
67.7%♀
32.3% male
Age
49.3
average years
Country rank
#2763
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cholesterol fans

67.7% are female, 32.3% are male, average age 49.3.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Cholesterol audience in United States
MetricValue
Female67.7%
Male32.3%
Average age49.3
Estimated audience size12,861,213
Fig. 03

Age distribution

Ø 49.3
average years
Age distribution of the Cholesterol audience in United States
Age bracketShare%
16-195%
20-298%
30-3914%
40-4925%
50+48%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Cholesterol audience comes from United States.

Worldwide audience distribution share by country for Cholesterol
CountryShare
United States13.2%
Japan12.7%
India4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cholesterol audience in United States is strongest.

Fig. 05

Top regions by affinity

Cholesterol fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.35×
02Louisiana~200K1.23×
03Arkansas~100K1.21×
04Alabama~200K1.20×
05North Carolina~400K1.15×
06Tennessee~300K1.15×
07Georgia~500K1.14×
08Virginia~400K1.13×
09Maryland~200K1.12×
10Kentucky~200K1.12×
11Texas~1M1.09×
12South Carolina~200K1.09×
13West Virginia~60K1.07×
14California~1.5M1.06×
15Connecticut~100K1.06×
16Florida~900K1.05×
17Pennsylvania~400K1.03×
18Missouri~200K1.03×
19Michigan~300K1.02×
20Washington~300K1.02×
21Delaware~40K1.02×
22New Jersey~300K1.01×
23Massachusetts~300K1.01×
24Indiana~200K1.01×
25New York~700K1.00×
26Arizona~300K1.00×
27Oklahoma~100K1.00×
28Hawaii~60K1.00×
29Illinois~400K0.99×
30Ohio~400K0.99×
31Rhode Island~40K0.99×
32Kansas~100K0.97×
33Iowa~100K0.96×
34South Dakota~30K0.96×
35Minnesota~200K0.95×
36Maine~40K0.94×
37Oregon~100K0.92×
38Alaska~30K0.91×
39North Dakota~20K0.91×
40Wisconsin~200K0.90×
41Nebraska~60K0.90×
42Idaho~60K0.89×
43New Mexico~60K0.89×
44New Hampshire~50K0.89×
45Nevada~100K0.87×
46Montana~30K0.87×
47Vermont~20K0.87×
48Colorado~200K0.81×
49Washington, District of Columbia~30K0.79×
50Utah~90K0.78×
Fig. 06

Affinity by region

Affinity by region — Cholesterol, United States
0.78×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cholesterol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cholesterol audience
#·InterestCategoryAffinity×
01Low-density lipoproteinHealth15.43×
02NutritionismHealth14.63×
03SupernaturalsHealth11.40×
04Diabetes mellitus type 2 awarenessHealth6.19×
05Diabetes mellitus awarenessHealth4.42×
06Medicare (United States)Health4.28×
07Paleolithic dietHealth4.22×
08RetirementBusiness & Career3.96×
09Old agePolitics & Society3.77×
10MetabolismHealth3.34×
11AgeingBeauty & Wellness3.17×
12SymptomHealth2.75×
13Mitch McConnellPolitics & Society2.64×
14Healthy dietHealth2.61×
15Cancer awarenessHealth2.57×
16Weight loss (Fitness And wellness)Health2.46×
17TherapyHealth2.23×
18Personal developmentBusiness & Career1.90×
19Donald TrumpPolitics & Society1.63×
20RecipesFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cholesterol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cholesterol audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.58×
Need for SecurityCONSERVATISM1.52×
MindfulnessBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cholesterol audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Early Adopter MentalityPOWER0.84×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cholesterol have in United States?

Cholesterol has an estimated audience of 12,861,213 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cholesterol fans?

67.7% of Cholesterol fans are female, 32.3% are male, with an average age of 49.3 years.

03

Which brands do Cholesterol fans like most?

Cholesterol fans show strongest brand affinity for Supernaturals (11.4×), Mitch McConnell (2.64×), and Diabetes mellitus awareness (4.42×) over the country average.

04

Where do Cholesterol fans live in United States?

Cholesterol fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Cholesterol fans also like?

Beyond Cholesterol itself, the audience over-indexes on Mitch McConnell (2.64×), Diabetes mellitus awareness (4.42×), Diabetes mellitus type 2 awareness (6.19×), and Old age (3.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Cholesterol audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cholesterol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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