Supernaturals Audience in United States
Supernaturals has an estimated audience of 6,755,028 people in United States. 68.5% are female, 31.5% are male, average age 46.1. Top brand affinities: Capital One, Google Maps, Indeed.com, Diane Keaton, Google News.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (18.59× the country average). Demographically, the Supernaturals audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.
Category: Health · Type: Brand · Subtype: Nutrition
Demographics of Supernaturals fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 46.1 |
| Estimated audience size | 6,755,028 |
Audience persona
The typical Supernaturals fan in United States is more female, around 46.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 18.59× | Business & Career |
| Google Maps | 12.99× | Internet & Social Media |
| Indeed.com | 12.83× | Business & Career |
| Diane Keaton | 16.39× | Movies & TV |
| Google News | 14.26× | News |
| CarGurus | 14.17× | Cars & Mobility |
| Billy Bob Thornton | 20.04× | Movies & TV |
| AccuWeather | 13.51× | Home & Garden |
| Circle K | 14.08× | Shopping |
| Demi Moore | 16.94× | Movies & TV |
| Kendra Scott | 18.48× | Fashion & Accessoires |
| Khan Academy | 14.26× | Business & Career |
| Enterprise Rent-A-Car | 10.33× | Cars & Mobility |
| DeviantArt | 11.81× | Internet & Social Media |
| Matthew McConaughey | 14.8× | Movies & TV |
| Catherine Zeta-Jones | 18.62× | Movies & TV |
| Bruce Willis | 11.78× | Movies & TV |
| Clint Eastwood | 14.42× | Movies & TV |
| Patrick Swayze | 19.53× | Movies & TV |
| Jennifer Garner | 17.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.32 |
| Price Sensitivity | PREMIUM | 1.32 |
| Mindfulness | BALANCE | 1.29 |
| Quality Awareness | PREMIUM | 1.29 |
| Family Orientation | CONSERVATISM | 1.28 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| Brazil | 13.2% |
| Germany | 11.7% |
See Supernaturals audiences in other countries
More Nutrition audiences in United States
- AG1 (2,056,614)
- Ensure (1,782,932)
- iHerb (1,759,679)
- Premier Protein (870,190)
- Huel (866,084)
How to read this data
Audience size is the estimated number of people in United States who actively search for Supernaturals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.