Supernaturals Audience in United States
Supernaturals has an estimated audience of 6,755,028 people in United States. 68.5% are female, 31.5% are male, average age 46.1. Top brand affinities: headspace, Governor of Michigan, Cherish (group), Goop, Wok.
Top brand affinities include headspace, Governor of Michigan, Cherish (group), with strongest over-indexing on headspace (17.53× the country average). Demographically, the Supernaturals audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.
Category: Health · Type: Brand · Subtype: Nutrition
Demographics of Supernaturals fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 46.1 |
| Estimated audience size | 6,755,028 |
Audience persona
The typical Supernaturals fan in United States is more female, around 46.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for headspace.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| headspace | 17.53× | Health |
| Governor of Michigan | 13.75× | Politics & Society |
| Cherish (group) | 18.48× | Music & Radio |
| Goop | 8.92× | Internet & Social Media |
| Wok | 10.72× | Food & Beverages |
| Google Home | 10.51× | Technology & Electronics |
| Hibachi | 10.9× | Food & Beverages |
| Grace Slick | 11.63× | Music & Radio |
| Fairy godmother | 9.41× | Literature |
| El Paso County, Colorado | 15× | Travel & Leisure |
| TV Fanatic | 11.92× | Movies & TV |
| Cryptic crossword | 16.39× | Technology & Electronics |
| Ira Glass | 17.42× | Music & Radio |
| Hipster | 9.49× | Politics & Society |
| Historic site | 4.14× | Arts & Culture |
| Kikar HaShabbat | 15.89× | News |
| Grinch | 3.68× | Movies & TV |
| Vocal harmony | 3.89× | Music & Radio |
| Guitar pedalboard | 15.03× | Music & Radio |
| National Paralympic Committee | 19.1× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.32 |
| Price Sensitivity | PREMIUM | 1.32 |
| Mindfulness | BALANCE | 1.29 |
| Quality Awareness | PREMIUM | 1.29 |
| Family Orientation | CONSERVATISM | 1.28 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| Brazil | 13.2% |
| Germany | 11.7% |
See Supernaturals audiences in other countries
More Nutrition audiences in United States
- AG1 (2,056,614)
- Ensure (1,782,932)
- iHerb (1,759,679)
- Premier Protein (870,190)
- Huel (866,084)
How to read this data
Audience size is the estimated number of people in United States who actively search for Supernaturals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.