Rascasse Audience Intelligence

AG1 Target Market in United States

A data profile of the people who buy, follow and care about AG1 in United States — modelled from more than twelve digital signal sources. AG1 has an estimated audience of 1,973,023 people in United States.

#2among Nutrition in United States#1479among Brand in United States#499in Health

The average AG1 fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Porridge, Smoothie, Organic food, with strongest over-indexing on Porridge (51.42× the country average).

Demographically, the AG1 audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AG1 fan in United States is more female, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Porridge.

Category: Health · Type: Brand · Subtype: Nutrition

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AG1 profile in United States.

Audience size
2M
in United States
Gender
61.3%♀
38.7% male
Age
41.9
average years
Country rank
#14394
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AG1

61.3% are female, 38.7% are male, average age 41.9.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for AG1 audience in United States
MetricValue
Female61.3%
Male38.7%
Average age41.9
Estimated audience size1,973,023
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the AG1 audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

48.4%

of the worldwide AG1 audience comes from United States.

Worldwide audience distribution share by country for AG1
CountryShare
United States48.4%
Germany15.9%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AG1 audience in United States is strongest.

Fig. 05

Top regions by affinity

AG1 customers by region in United States
#RegionReachAffinity×
01Montana~8K1.46×
02Alaska~6K1.39×
03Colorado~40K1.37×
04Idaho~10K1.34×
05Wyoming~4K1.30×
06Utah~20K1.28×
07Hawaii~10K1.22×
08Oregon~30K1.18×
09Washington~50K1.17×
10New Hampshire~9K1.15×
11North Dakota~5K1.13×
12Arizona~50K1.09×
13Tennessee~40K1.09×
14California~200K1.06×
15Maine~8K1.06×
16Minnesota~30K1.04×
17South Dakota~5K1.03×
18Connecticut~20K1.01×
19Wisconsin~30K1.00×
20Florida~100K0.98×
21Nevada~20K0.98×
22Iowa~20K0.98×
23New York~100K0.96×
24Illinois~60K0.96×
25Massachusetts~40K0.96×
26Nebraska~10K0.96×
27Kansas~20K0.95×
28Michigan~50K0.94×
29Oklahoma~20K0.94×
30South Carolina~30K0.93×
31Alabama~30K0.92×
32North Carolina~60K0.91×
33Missouri~30K0.91×
34Georgia~60K0.90×
35New Jersey~50K0.90×
36Indiana~30K0.90×
37Ohio~60K0.89×
38Virginia~40K0.89×
39Kentucky~20K0.89×
40Arkansas~10K0.87×
41New Mexico~9K0.87×
42West Virginia~8K0.87×
43Pennsylvania~60K0.86×
44Texas~100K0.85×
45Rhode Island~5K0.84×
46Washington, District of Columbia~5K0.81×
47Louisiana~20K0.76×
48Delaware~4K0.75×
49Mississippi~10K0.74×
50Maryland~30K0.73×
Fig. 06

Affinity by region

Affinity by region — AG1, United States
0.73×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AG1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AG1 audience
#·InterestCategoryAffinity×
01PorridgeFood & Beverages51.42×
02BiohackingTechnology & Electronics6.69×
03Protein barFood & Beverages4.34×
04SmoothieFood & Beverages3.58×
05High-intensity interval trainingSports3.47×
06Sustainable energyHome & Garden2.66×
07SuperfoodFood & Beverages2.64×
08Non-alcoholic beverageFood & Beverages2.52×
09QVCMovies & TV2.46×
10Sugar substituteFood & Beverages2.46×
11Renewable energyBusiness & Career2.16×
12Subscription business modelShopping2.11×
13Microwave ovenHome & Garden2.10×
14Gluten-free dietFood & Beverages2.07×
15InnovationBusiness & Career2.05×
16NASDAQBusiness & Career1.84×
17Organic foodFood & Beverages1.83×
18FedExBusiness & Career1.75×
19Discount storesShopping1.69×
20Trader Joe'sShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AG1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AG1 audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.61×
SustainabilityBALANCE1.53×
Family OrientationCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AG1 audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.93×
Social Media UsageJOY0.98×
TraditionCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AG1's target market in United States?

AG1's target market in United States covers an estimated 1,973,023 people, concentrated in California and Texas.

02

What is the gender split and age of AG1 customers?

61.3% of the AG1 audience are female, 38.7% are male, with an average age of 41.9 years.

03

Which brands do AG1 fans like most?

AG1 fans show strongest brand affinity for Porridge (51.42×), Smoothie (3.58×), and Organic food (1.83×) over the country average.

04

Where do AG1 fans live in United States?

AG1 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do AG1 fans also like?

Beyond AG1 itself, the audience over-indexes on Smoothie (3.58×), Organic food (1.83×), Subscription business model (2.11×), and Protein bar (4.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nutrition audiences in United States

See AG1 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AG1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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