AG1 Audience in United States

AG1 logo

AG1 has an estimated audience of 2,056,614 people in United States. 61.1% are female, 38.9% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Elsword, Goop, Governor of Michigan, Historic site.

The average AG1 fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Elsword, Goop, with strongest over-indexing on Keene, New Hampshire (87.83× the country average). Demographically, the AG1 audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Nutrition

Demographics of AG1 fans

Demographic split for AG1 audience in United States
MetricValue
Female61.1%
Male38.9%
Average age42.7
Estimated audience size2,056,614

Audience persona

The typical AG1 fan in United States is more female, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for AG1 in United States
RegionReachAffinity
California238,9571.06×
Texas157,0770.89×
Florida138,6651×
New York113,0920.98×
Illinois66,7290.97×
Pennsylvania61,8870.89×
Georgia60,8000.96×
North Carolina60,4070.98×
Ohio59,6890.94×
Michigan51,5950.96×
New Jersey48,6640.93×
Arizona48,3531.15×
Washington48,2411.17×
Tennessee46,4421.13×
Virginia45,4730.91×
Colorado45,0841.39×
Massachusetts39,5870.98×
Indiana35,1630.94×
Minnesota31,8411.08×
Wisconsin31,5411.02×
Missouri31,1490.94×
South Carolina29,7360.96×
Alabama28,5290.99×
Oregon27,9311.18×
Maryland25,7310.73×
Kentucky23,7510.92×
Utah23,4261.27×
Oklahoma22,1710.97×
Connecticut21,2011.03×
Louisiana20,4570.77×
Nevada18,7880.94×
Iowa16,7770.99×
Kansas15,6310.96×
Arkansas14,4940.86×
Idaho13,2671.29×
Mississippi12,4160.73×
Nebraska10,0870.98×
Hawaii10,0541.14×
New Hampshire9,1631.13×
New Mexico8,6930.84×
Montana8,0401.41×
West Virginia7,9920.83×
Maine7,6121.03×
Alaska5,5561.26×
Rhode Island5,3470.82×
Washington, District of Columbia4,8610.79×
South Dakota4,6680.98×
North Dakota4,4001.04×
Delaware4,0310.71×
Vermont3,6591.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AG1 audience
BrandAffinityCategory
Keene, New Hampshire87.83×Travel & Leisure
Elsword18.35×Games
Goop5.89×Internet & Social Media
Governor of Michigan7.47×Politics & Society
Historic site3.77×Arts & Culture
Bank account2.1×Business & Career
Google Home5.26×Technology & Electronics
Vocal harmony3.65×Music & Radio
Grinch3.11×Movies & TV
Mathcore6.17×Music & Radio
Wok4.96×Food & Beverages
headspace6.95×Health
Hibachi5.5×Food & Beverages
Cherish (group)7.3×Music & Radio
Fairy godmother4.99×Literature
Grace Slick5.72×Music & Radio
Hipster5.86×Politics & Society
Kansas1.57×Travel & Leisure
JDSU1.61×Business & Career
TV Fanatic5.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AG1 audience
TraitClusterScore
Luxury OrientationPREMIUM1.67
Healthy LifestyleBALANCE1.45
Risk AppetiteTHRILL1.45
SustainabilityBALANCE1.43
Sports ActivityPOWER1.33
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for AG1
CountryShare
United States52.5%
Germany11.2%
United Kingdom7.5%

See AG1 audiences in other countries

More Nutrition audiences in United States

Frequently asked questions

How many fans does AG1 have in United States?

AG1 has an estimated audience of 2,056,614 people in United States, concentrated in California and Texas.

What is the gender split and age of AG1 fans?

61.1% of AG1 fans are female, 38.9% are male, with an average age of 42.7 years.

Which brands do AG1 fans like most?

AG1 fans show strongest brand affinity for Keene, New Hampshire (87.83×), Elsword (18.35×), and Goop (5.89×) over the country average.

Where do AG1 fans live in United States?

AG1 fans in United States are most concentrated in California (reach 238,957), Texas (reach 157,077), and Florida (reach 138,665). These three regions account for the largest share of the active audience.

What other brands do AG1 fans also like?

Beyond AG1 itself, the audience over-indexes on Elsword (18.35×), Goop (5.89×), Governor of Michigan (7.47×), and Historic site (3.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AG1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.