Rascasse Audience Intelligence

Porridge Audience in United States

A data profile of the people who buy, follow and care about Porridge in United States — modelled from more than twelve digital signal sources. Porridge has an estimated audience of 359,369 people in United States.

#335among Dish in United States#12764among Topic in United States#2301in Food & Beverages

The average Porridge fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food faddism, AG1, Oatmeal, with strongest over-indexing on Food faddism (68.13× the country average).

Demographically, the Porridge audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Porridge fan in United States is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Food faddism.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porridge profile in United States.

Audience size
359K
in United States
Gender
74.9%♀
25.1% male
Age
44.5
average years
Country rank
#44024
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Porridge fans

74.9% are female, 25.1% are male, average age 44.5.

Fig. 02

Gender split

74.9%
Female
25.1%
Male
Demographic split for Porridge audience in United States
MetricValue
Female74.9%
Male25.1%
Average age44.5
Estimated audience size359,369
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Porridge audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3915%
40-4924%
50+35%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Porridge audience comes from United States.

Worldwide audience distribution share by country for Porridge
CountryShare
Taiwan24.9%
Hong Kong8.0%
Malaysia7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porridge audience in United States is strongest.

Fig. 05

Top regions by affinity

Porridge fans by region: top regions in United States
#RegionReachAffinity×
01California~60K1.40×
02New York~30K1.37×
03Georgia~10K1.34×
04Florida~30K1.22×
05Maryland~7K1.20×
06New Jersey~10K1.18×
07Washington, District of Columbia~1K1.18×
08Connecticut~4K1.17×
09Hawaii~2K1.17×
10Washington~8K1.14×
11Texas~30K1.13×
12Louisiana~5K1.12×
13North Carolina~10K1.11×
14Virginia~10K1.11×
15Massachusetts~8K1.09×
16Nevada~4K1.08×
17Pennsylvania~10K1.06×
18Mississippi~3K1.04×
19Alaska<1K1.04×
20Illinois~10K1.03×
21Alabama~5K1.00×
22Kentucky~5K1.00×
23Oregon~4K0.99×
24Oklahoma~4K0.99×
25Arkansas~3K0.99×
26Indiana~6K0.98×
27Ohio~10K0.97×
28South Carolina~5K0.97×
29Delaware<1K0.97×
30Michigan~9K0.96×
31Kansas~3K0.96×
32Minnesota~5K0.95×
33Arizona~7K0.94×
34Tennessee~7K0.94×
35Rhode Island~1K0.94×
36Missouri~5K0.92×
37Nebraska~2K0.91×
38West Virginia~2K0.91×
39North Dakota<1K0.91×
40New Mexico~2K0.89×
41Maine~1K0.89×
42Utah~3K0.87×
43Iowa~3K0.87×
44Wisconsin~5K0.84×
45South Dakota<1K0.84×
46Vermont<1K0.84×
47Idaho~1K0.83×
48New Hampshire~1K0.81×
49Colorado~5K0.80×
50Montana<1K0.78×
Fig. 06

Affinity by region

Affinity by region — Porridge, United States
0.78×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porridge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porridge audience
#·InterestCategoryAffinity×
01Food faddismFood & Beverages68.13×
02AG1Health51.42×
03White breadFood & Beverages35.92×
042GTechnology & Electronics29.17×
05TruffleFood & Beverages27.70×
06OatmealFood & Beverages19.58×
07Atkins dietHealth16.72×
08Barbecue chickenFood & Beverages16.19×
09LasagneFood & Beverages12.34×
10Powdered milkKids & Family8.93×
11Sugar substituteFood & Beverages5.64×
12Southern CaliforniaTravel & Leisure5.23×
13CookbookFood & Beverages4.53×
14Nut (fruit)Food & Beverages4.05×
15San Francisco Bay AreaTravel & Leisure4.02×
16SweetnessFood & Beverages3.76×
17CerealFood & Beverages3.67×
18Lindsey GrahamPolitics & Society3.32×
19MetabolismHealth3.31×
20Weight loss (Fitness And wellness)Health3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porridge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porridge audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.75×
Community OrientationOPEN1.48×
Convenience OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porridge audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Early Adopter MentalityPOWER0.78×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Porridge have in United States?

Porridge has an estimated audience of 359,369 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Porridge fans?

74.9% of Porridge fans are female, 25.1% are male, with an average age of 44.5 years.

03

Which brands do Porridge fans like most?

Porridge fans show strongest brand affinity for Food faddism (68.13×), AG1 (51.42×), and Oatmeal (19.58×) over the country average.

04

Where do Porridge fans live in United States?

Porridge fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Porridge fans also like?

Beyond Porridge itself, the audience over-indexes on AG1 (51.42×), Oatmeal (19.58×), Truffle (27.7×), and 2G (29.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Porridge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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