Porridge Audience in United States
Porridge has an estimated audience of 359,369 people in United States. 74.9% are female, 25.1% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Food faddism, AG1, Oatmeal, Truffle, 2G.
The average Porridge fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food faddism, AG1, Oatmeal, with strongest over-indexing on Food faddism (68.13× the country average). Demographically, the Porridge audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Porridge fans
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 44.5 |
| Estimated audience size | 359,369 |
Audience persona
The typical Porridge fan in United States is more female, around 44.5 years old, with strong Sustainability tendencies and a notable affinity for Food faddism.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 56,656 | 1.43× |
| Texas | 36,039 | 1.17× |
| Florida | 31,180 | 1.28× |
| New York | 29,795 | 1.48× |
| Georgia | 15,336 | 1.39× |
| Illinois | 12,969 | 1.08× |
| Pennsylvania | 12,599 | 1.04× |
| North Carolina | 12,277 | 1.14× |
| New Jersey | 11,253 | 1.23× |
| Ohio | 10,766 | 0.97× |
| Virginia | 10,006 | 1.14× |
| Michigan | 9,181 | 0.98× |
| Washington | 8,561 | 1.19× |
| Massachusetts | 8,331 | 1.18× |
| Maryland | 7,722 | 1.25× |
| Arizona | 6,924 | 0.94× |
| Tennessee | 6,708 | 0.93× |
| Indiana | 6,354 | 0.97× |
| Missouri | 5,158 | 0.89× |
| Louisiana | 5,106 | 1.1× |
| South Carolina | 5,087 | 0.94× |
| Alabama | 5,066 | 1.01× |
| Minnesota | 4,984 | 0.97× |
| Colorado | 4,546 | 0.8× |
| Connecticut | 4,440 | 1.23× |
| Wisconsin | 4,430 | 0.82× |
| Kentucky | 4,410 | 0.98× |
| Oregon | 4,284 | 1.04× |
| Oklahoma | 3,993 | 1× |
| Nevada | 3,902 | 1.12× |
| Mississippi | 2,978 | 1.01× |
| Arkansas | 2,845 | 0.96× |
| Utah | 2,784 | 0.87× |
| Kansas | 2,662 | 0.94× |
| Iowa | 2,613 | 0.88× |
| Hawaii | 1,803 | 1.17× |
| Nebraska | 1,570 | 0.87× |
| New Mexico | 1,437 | 0.8× |
| Idaho | 1,396 | 0.77× |
| West Virginia | 1,385 | 0.83× |
| Washington, District of Columbia | 1,380 | 1.28× |
| Maine | 1,074 | 0.83× |
| New Hampshire | 1,061 | 0.75× |
| Rhode Island | 1,040 | 0.91× |
| Delaware | 914 | 0.92× |
| Alaska | 764 | 0.99× |
| Montana | 658 | 0.66× |
| North Dakota | 591 | 0.8× |
| South Dakota | 561 | 0.68× |
| Vermont | 466 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food faddism | 68.13× | Food & Beverages |
| AG1 | 51.42× | Health |
| Oatmeal | 19.58× | Food & Beverages |
| Truffle | 27.7× | Food & Beverages |
| 2G | 29.17× | Technology & Electronics |
| Atkins diet | 16.72× | Health |
| White bread | 35.92× | Food & Beverages |
| Southern California | 5.23× | Travel & Leisure |
| Cookbook | 4.53× | Food & Beverages |
| Sugar substitute | 5.64× | Food & Beverages |
| Weight loss (Fitness And wellness) | 3.02× | Health |
| Cereal | 3.67× | Food & Beverages |
| Nut (fruit) | 4.05× | Food & Beverages |
| Barbecue chicken | 16.19× | Food & Beverages |
| Lasagne | 12.34× | Food & Beverages |
| Sweetness | 3.76× | Food & Beverages |
| San Francisco Bay Area | 4.02× | Travel & Leisure |
| Powdered milk | 8.93× | Kids & Family |
| Metabolism | 3.31× | Health |
| Calorie | 3.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.7 |
| Price Sensitivity | PREMIUM | 1.37 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Indulgence | JOY | 1.26 |
| Spirituality | BALANCE | 1.25 |
| DIY Mentality | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 24.9% |
| Hong Kong | 8.0% |
| Malaysia | 7.5% |
See Porridge audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Porridge have in United States?
Porridge has an estimated audience of 359,369 people in United States, concentrated in California and Texas.
What is the gender split and age of Porridge fans?
74.9% of Porridge fans are female, 25.1% are male, with an average age of 44.5 years.
Which brands do Porridge fans like most?
Porridge fans show strongest brand affinity for Food faddism (68.13×), AG1 (51.42×), and Oatmeal (19.58×) over the country average.
Where do Porridge fans live in United States?
Porridge fans in United States are most concentrated in California (reach 56,656), Texas (reach 36,039), and Florida (reach 31,180). These three regions account for the largest share of the active audience.
What other brands do Porridge fans also like?
Beyond Porridge itself, the audience over-indexes on AG1 (51.42×), Oatmeal (19.58×), Truffle (27.7×), and 2G (29.17×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Porridge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.