Southern California Audience in United States

Southern California logo

Southern California has an estimated audience of 24,376,575 people in United States. 54.6% are female, 45.4% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Justice, Natural rubber, Progressive rock, Nationality.

The average Southern California fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Justice, Natural rubber, with strongest over-indexing on Israel (2.89× the country average). Demographically, the Southern California audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Southern California fans

Demographic split for Southern California audience in United States
MetricValue
Female54.6%
Male45.4%
Average age43.9
Estimated audience size24,376,575

Audience persona

The typical Southern California fan in United States is balanced, around 43.9 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Southern California in United States
RegionReachAffinity
California15,401,5315.75×
Texas1,762,6030.84×
Florida1,193,0000.72×
New York1,155,8560.85×
Michigan1,080,2501.69×
Ohio940,0991.25×
Arizona706,9231.42×
Washington693,3511.42×
Illinois659,1850.81×
Pennsylvania591,6180.72×
North Carolina565,2790.77×
Georgia559,6250.75×
Alabama553,9121.63×
Nevada517,8742.2×
New Jersey478,8140.77×
Virginia476,0300.8×
Oregon436,8791.56×
Massachusetts419,1100.87×
Tennessee395,7740.81×
Colorado389,2071.01×
Maryland325,9920.78×
Indiana306,2840.69×
Utah298,7151.37×
Missouri279,7720.71×
South Carolina267,3190.73×
Minnesota245,7080.7×
Wisconsin231,9210.63×
Louisiana203,5390.65×
Kentucky198,9860.65×
Oklahoma192,2790.71×
Hawaii189,9741.81×
Connecticut182,0910.74×
Idaho159,4431.3×
Kansas145,5620.76×
Arkansas145,2640.72×
Iowa144,2440.72×
Mississippi128,5300.64×
New Mexico122,4561×
Nebraska90,1710.74×
New Hampshire69,8390.73×
Washington, District of Columbia66,2160.9×
Montana64,4500.95×
West Virginia59,6460.53×
Rhode Island52,4520.68×
Maine52,4200.6×
Alaska41,3520.79×
Delaware40,2620.6×
South Dakota35,5810.63×
North Dakota28,8700.58×
Wyoming26,9190.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern California audience
BrandAffinityCategory
Israel2.89×Travel & Leisure
Justice2.36×Politics & Society
Natural rubber1.67×Cars & Mobility
Progressive rock1.7×Music & Radio
Nationality1.66×Politics & Society
Kendra Scott1.87×Fashion & Accessoires
Nebraska Cornhuskers football2.16×Sports
Jesse Plemons1.99×Movies & TV
Northrop Grumman3.7×Business & Career
Cam Ward2.11×Sports
Jeep Grand Cherokee (WJ)3.13×Cars & Mobility
Jeep Wagoneer2.87×Cars & Mobility
Urban horticulture1.65×Home & Garden
San Pellegrino2.86×Food & Beverages
Charlamagne Tha God3.67×Movies & TV
Home staging1.85×Home & Garden
Hayward, California3.77×Travel & Leisure
Glossier1.78×Beauty & Wellness
Kodiak, Alaska2.74×Travel & Leisure
Business English1.82×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern California audience
TraitClusterScore
ExtroversionTHRILL1.32
TravellingTHRILL1.27
Early Adopter MentalityPOWER1.27
Price SensitivityPREMIUM1.23
IndulgenceJOY1.21
Design AffinityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Southern California
CountryShare
United States71.6%
United Kingdom4.0%
Canada2.9%

See Southern California audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Southern California have in United States?

Southern California has an estimated audience of 24,376,575 people in United States, concentrated in California and Texas.

What is the gender split and age of Southern California fans?

54.6% of Southern California fans are female, 45.4% are male, with an average age of 43.9 years.

Which brands do Southern California fans like most?

Southern California fans show strongest brand affinity for Israel (2.89×), Justice (2.36×), and Natural rubber (1.67×) over the country average.

Where do Southern California fans live in United States?

Southern California fans in United States are most concentrated in California (reach 15,401,531), Texas (reach 1,762,603), and Florida (reach 1,193,000). These three regions account for the largest share of the active audience.

What other brands do Southern California fans also like?

Beyond Southern California itself, the audience over-indexes on Justice (2.36×), Natural rubber (1.67×), Progressive rock (1.7×), and Nationality (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.