Southern California Audience in United States

Southern California has an estimated audience of 24,376,575 people in United States. 54.6% are female, 45.4% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Staples (Canada), MSN, Planet Fitness, Hollywood Sign, Diaper bag.

The average Southern California fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staples (Canada), MSN, Planet Fitness, with strongest over-indexing on Staples (Canada) (4.66× the country average). Demographically, the Southern California audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Southern California fans

Demographic split for Southern California audience in United States
MetricValue
Female54.6%
Male45.4%
Average age43.9
Estimated audience size24,376,575

Audience persona

The typical Southern California fan in United States is balanced, around 43.9 years old, with strong Extroversion tendencies and a notable affinity for Staples (Canada).

Top regions in United States

Top regions ranked by reach for Southern California in United States
RegionReachAffinity
California15,401,5315.75×
Texas1,762,6030.84×
Florida1,193,0000.72×
New York1,155,8560.85×
Michigan1,080,2501.69×
Ohio940,0991.25×
Arizona706,9231.42×
Washington693,3511.42×
Illinois659,1850.81×
Pennsylvania591,6180.72×
North Carolina565,2790.77×
Georgia559,6250.75×
Alabama553,9121.63×
Nevada517,8742.2×
New Jersey478,8140.77×
Virginia476,0300.8×
Oregon436,8791.56×
Massachusetts419,1100.87×
Tennessee395,7740.81×
Colorado389,2071.01×
Maryland325,9920.78×
Indiana306,2840.69×
Utah298,7151.37×
Missouri279,7720.71×
South Carolina267,3190.73×
Minnesota245,7080.7×
Wisconsin231,9210.63×
Louisiana203,5390.65×
Kentucky198,9860.65×
Oklahoma192,2790.71×
Hawaii189,9741.81×
Connecticut182,0910.74×
Idaho159,4431.3×
Kansas145,5620.76×
Arkansas145,2640.72×
Iowa144,2440.72×
Mississippi128,5300.64×
New Mexico122,4561×
Nebraska90,1710.74×
New Hampshire69,8390.73×
Washington, District of Columbia66,2160.9×
Montana64,4500.95×
West Virginia59,6460.53×
Rhode Island52,4520.68×
Maine52,4200.6×
Alaska41,3520.79×
Delaware40,2620.6×
South Dakota35,5810.63×
North Dakota28,8700.58×
Wyoming26,9190.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern California audience
BrandAffinityCategory
Staples (Canada)4.66×Business & Career
MSN3.1×News
Planet Fitness2.65×Sports
Hollywood Sign7.25×Travel & Leisure
Diaper bag4.15×Kids & Family
Great Clips3.11×Beauty & Wellness
Livemusic2.63×Music & Radio
Hobby Lobby1.88×Home & Garden
Nature1.5×Home & Garden
southwest airlines2.34×Travel & Leisure
Catherine O'Hara2.79×Movies & TV
Nordstrom rack1.96×Fashion & Accessoires
Tom Welling5.76×Movies & TV
Josh Hutcherson5.85×Movies & TV
Google Flights2.31×Travel & Leisure
Gremlins5.86×Movies & TV
Taco Bell1.62×Food & Beverages
Best Buy1.55×Shopping
FIFA World Cup1.55×Sports
Aldi1.52×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern California audience
TraitClusterScore
ExtroversionTHRILL1.32
TravellingTHRILL1.27
Early Adopter MentalityPOWER1.27
Price SensitivityPREMIUM1.23
IndulgenceJOY1.21
Design AffinityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Southern California
CountryShare
United States71.6%
United Kingdom4.0%
Canada2.9%

See Southern California audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Southern California have in United States?

Southern California has an estimated audience of 24,376,575 people in United States, concentrated in California and Texas.

What is the gender split and age of Southern California fans?

54.6% of Southern California fans are female, 45.4% are male, with an average age of 43.9 years.

Which brands do Southern California fans like most?

Southern California fans show strongest brand affinity for Staples (Canada) (4.66×), MSN (3.1×), and Planet Fitness (2.65×) over the country average.

Where do Southern California fans live in United States?

Southern California fans in United States are most concentrated in California (reach 15,401,531), Texas (reach 1,762,603), and Florida (reach 1,193,000). These three regions account for the largest share of the active audience.

What other brands do Southern California fans also like?

Beyond Southern California itself, the audience over-indexes on MSN (3.1×), Planet Fitness (2.65×), Hollywood Sign (7.25×), and Diaper bag (4.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.