Rascasse Audience Intelligence

Southern California Audience in Germany

A data profile of the people who buy, follow and care about Southern California in Germany — modelled from more than twelve digital signal sources. Southern California has an estimated audience of 419,742 people in Germany.

#128among Region in Germany#1194among POI in Germany#1060in Travel & Leisure

The average Southern California fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Werner Herzog, Jet ski, Tour de France, with strongest over-indexing on Werner Herzog (12.12× the country average).

Demographically, the Southern California audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Southern California fan in Germany is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Werner Herzog.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southern California profile in Germany.

Audience size
420K
in Germany
Gender
50.6%♀
49.4% male
Age
40.5
average years
Country rank
#13461
POI in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southern California fans

50.6% are female, 49.4% are male, average age 40.5.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Southern California audience in Germany
MetricValue
Female50.6%
Male49.4%
Average age40.5
Estimated audience size419,742
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Southern California audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Southern California audience comes from Germany.

Worldwide audience distribution share by country for Southern California
CountryShare
United States71.6%
United Kingdom4.0%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southern California audience in Germany is strongest.

Fig. 05

Top regions by affinity

Southern California fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.28×
02Hessen~40K1.24×
03Berlin~20K1.17×
04Saarland~6K1.13×
05Mecklenburg-Vorpommern~8K0.99×
06Bayern~70K0.98×
07Hamburg~9K0.98×
08Rheinland-Pfalz~20K0.97×
09Sachsen-Anhalt~10K0.95×
10Thüringen~10K0.95×
11Nordrhein-Westfalen~90K0.94×
12Brandenburg~10K0.90×
13Sachsen~20K0.89×
14Baden-Württemberg~50K0.88×
15Schleswig-Holstein~10K0.88×
16Niedersachsen~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Southern California, Germany
0.86×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southern California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southern California audience
#·InterestCategoryAffinity×
01Werner HerzogMovies & TV12.12×
02Jet skiSports12.12×
03Paul KleeArts & Culture12.12×
04Jim JarmuschMovies & TV12.12×
05Abercrombie & FitchFashion & Accessoires7.54×
06Christina RicciMovies & TV6.73×
07MotorboatCars & Mobility5.49×
08VotingPolitics & Society5.04×
09Mel GibsonMovies & TV5.02×
10Alexandra DaddarioMovies & TV4.91×
11Tour de FranceSports3.81×
12Crime fictionLiterature3.22×
13HugendubelShopping2.80×
14Unique GiftsShopping2.73×
15CanadaTravel & Leisure2.40×
16RyanairTravel & Leisure2.16×
17LivemusicMusic & Radio2.01×
18NatureHome & Garden1.89×
19Müller (company)Food & Beverages1.78×
20TagesschauMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southern California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southern California audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.76×
Risk AppetiteTHRILL1.74×
Community OrientationOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southern California audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.56×
DIY MentalityTHRILL0.70×
IndulgenceJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southern California have in Germany?

Southern California has an estimated audience of 419,742 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Southern California fans?

50.6% of Southern California fans are female, 49.4% are male, with an average age of 40.5 years.

03

Which brands do Southern California fans like most?

Southern California fans show strongest brand affinity for Werner Herzog (12.12×), Jet ski (12.12×), and Tour de France (3.81×) over the country average.

04

Where do Southern California fans live in Germany?

Southern California fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Southern California fans also like?

Beyond Southern California itself, the audience over-indexes on Jet ski (12.12×), Tour de France (3.81×), Hugendubel (2.8×), and Nature (1.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Southern California audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Southern California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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