Southern California Audience in Germany
Southern California has an estimated audience of 419,742 people in Germany. 50.6% are female, 49.4% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Home construction, Hostelworld, Progressive rock, Combat sport.
The average Southern California fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Home construction, Hostelworld, with strongest over-indexing on Israel (5.48× the country average). Demographically, the Southern California audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Southern California fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 40.5 |
| Estimated audience size | 419,742 |
Audience persona
The typical Southern California fan in Germany is balanced, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,820 | 0.97× |
| Bayern | 69,914 | 1.04× |
| Baden-Württemberg | 51,150 | 0.89× |
| Hessen | 45,516 | 1.42× |
| Niedersachsen | 33,152 | 0.81× |
| Berlin | 26,135 | 1.39× |
| Rheinland-Pfalz | 18,987 | 0.9× |
| Sachsen | 15,898 | 0.77× |
| Hamburg | 9,287 | 0.98× |
| Thüringen | 8,482 | 0.79× |
| Sachsen-Anhalt | 7,863 | 0.72× |
| Brandenburg | 7,635 | 0.59× |
| Schleswig-Holstein | 7,364 | 0.49× |
| Saarland | 7,203 | 1.4× |
| Bremen | 7,068 | 1.97× |
| Mecklenburg-Vorpommern | 6,916 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.48× | Travel & Leisure |
| Home construction | 2.27× | Home & Garden |
| Hostelworld | 12.12× | Travel & Leisure |
| Progressive rock | 2.92× | Music & Radio |
| Combat sport | 2.48× | Sports |
| Preacher (comics) | 10.84× | Literature |
| Staycation | 6.03× | Home & Garden |
| Intrusion prevention system | 10.48× | Technology & Electronics |
| KLIX (AM) | 3.73× | Music & Radio |
| Hemnet | 6.65× | Home & Garden |
| Product design | 2.05× | Business & Career |
| Artistic inspiration | 1.54× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| 3D printing | 2.5× | Technology & Electronics |
| Racing | 1.87× | Cars & Mobility |
| Škoda Kodiaq | 1.98× | Cars & Mobility |
| Cynthia Erivo | 3.84× | Movies & TV |
| Natural rubber | 2.02× | Cars & Mobility |
| Urban horticulture | 1.54× | Home & Garden |
| Este, Veneto | 1.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.86 |
| Risk Appetite | THRILL | 1.82 |
| Extroversion | THRILL | 1.73 |
| Travelling | THRILL | 1.69 |
| Tradition | CONSERVATISM | 1.63 |
| Sports Activity | POWER | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.6% |
| United Kingdom | 4.0% |
| Canada | 2.9% |
See Southern California audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Southern California have in Germany?
Southern California has an estimated audience of 419,742 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Southern California fans?
50.6% of Southern California fans are female, 49.4% are male, with an average age of 40.5 years.
Which brands do Southern California fans like most?
Southern California fans show strongest brand affinity for Israel (5.48×), Home construction (2.27×), and Hostelworld (12.12×) over the country average.
Where do Southern California fans live in Germany?
Southern California fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,820), Bayern (reach 69,914), and Baden-Württemberg (reach 51,150). These three regions account for the largest share of the active audience.
What other brands do Southern California fans also like?
Beyond Southern California itself, the audience over-indexes on Home construction (2.27×), Hostelworld (12.12×), Progressive rock (2.92×), and Combat sport (2.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Southern California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.