Abercrombie & Fitch Audience in Germany
Abercrombie & Fitch has an estimated audience of 939,593 people in Germany. 72.7% are female, 27.3% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lifestyle brand, American Eagle Outfitters, Online shopping, Uniqlo, Bershka.
The average Abercrombie & Fitch fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lifestyle brand, American Eagle Outfitters, Online shopping, with strongest over-indexing on Lifestyle brand (10.95× the country average). Demographically, the Abercrombie & Fitch audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Abercrombie & Fitch fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 33.0 |
| Estimated audience size | 939,593 |
Audience persona
The typical Abercrombie & Fitch fan in Germany is more female, around 33.0 years old, with strong Sustainability tendencies and a notable affinity for Lifestyle brand.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 164,949 | 0.8× |
| Bayern | 149,635 | 0.99× |
| Baden-Württemberg | 106,019 | 0.83× |
| Berlin | 105,009 | 2.5× |
| Hessen | 95,907 | 1.34× |
| Niedersachsen | 67,417 | 0.74× |
| Hamburg | 58,112 | 2.74× |
| Rheinland-Pfalz | 41,388 | 0.88× |
| Sachsen | 28,781 | 0.62× |
| Schleswig-Holstein | 24,932 | 0.74× |
| Brandenburg | 24,074 | 0.83× |
| Sachsen-Anhalt | 11,421 | 0.47× |
| Thüringen | 9,490 | 0.4× |
| Mecklenburg-Vorpommern | 9,347 | 0.52× |
| Saarland | 7,981 | 0.69× |
| Bremen | 7,378 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lifestyle brand | 10.95× | Fashion & Accessoires |
| American Eagle Outfitters | 13.39× | Fashion & Accessoires |
| Online shopping | 1.87× | Shopping |
| Uniqlo | 4.16× | Shopping |
| Bershka | 5.04× | Shopping |
| Banana Republic | 10.94× | Fashion & Accessoires |
| Sports | 1.66× | Sports |
| Hollister Co. | 11.83× | Fashion & Accessoires |
| H&M | 2.18× | Shopping |
| Breuninger | 2.88× | Fashion & Accessoires |
| Lindex | 9.96× | Fashion & Accessoires |
| Fast fashion | 4.5× | Fashion & Accessoires |
| Maje | 9.63× | Shopping |
| Harry Potter | 1.55× | Movies & TV |
| Undergarment | 2.67× | Fashion & Accessoires |
| 2010s in fashion | 5.3× | Fashion & Accessoires |
| Zara | 2.79× | Shopping |
| Shoes | 1.82× | Fashion & Accessoires |
| Mango | 3.83× | Shopping |
| G-Star | 10.5× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.48 |
| Creativity | OPEN | 1.43 |
| Luxury Orientation | PREMIUM | 1.36 |
| Individualism | JOY | 1.28 |
| Sports Activity | POWER | 1.24 |
| Early Adopter Mentality | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.9% |
| United Kingdom | 8.0% |
| Japan | 4.9% |
See Abercrombie & Fitch audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Abercrombie & Fitch have in Germany?
Abercrombie & Fitch has an estimated audience of 939,593 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Abercrombie & Fitch fans?
72.7% of Abercrombie & Fitch fans are female, 27.3% are male, with an average age of 33.0 years.
Which brands do Abercrombie & Fitch fans like most?
Abercrombie & Fitch fans show strongest brand affinity for Lifestyle brand (10.95×), American Eagle Outfitters (13.39×), and Online shopping (1.87×) over the country average.
Where do Abercrombie & Fitch fans live in Germany?
Abercrombie & Fitch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 164,949), Bayern (reach 149,635), and Baden-Württemberg (reach 106,019). These three regions account for the largest share of the active audience.
What other brands do Abercrombie & Fitch fans also like?
Beyond Abercrombie & Fitch itself, the audience over-indexes on American Eagle Outfitters (13.39×), Online shopping (1.87×), Uniqlo (4.16×), and Bershka (5.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Abercrombie & Fitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.