Lifestyle brand Audience in Germany
Lifestyle brand has an estimated audience of 1,598,133 people in Germany. 65.7% are female, 34.3% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Abercrombie & Fitch, Gina Tricot, Breuninger, Oysho, Mytheresa.com.
The average Lifestyle brand fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Abercrombie & Fitch, Gina Tricot, Breuninger, with strongest over-indexing on Abercrombie & Fitch (13.01× the country average). Demographically, the Lifestyle brand audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Lifestyle brand fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 35.9 |
| Estimated audience size | 1,598,133 |
Audience persona
The typical Lifestyle brand fan in Germany is more female, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Abercrombie & Fitch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,779 | 0.37× |
| Bayern | 114,936 | 0.45× |
| Berlin | 72,010 | 1.01× |
| Baden-Württemberg | 67,890 | 0.31× |
| Hessen | 58,525 | 0.48× |
| Thüringen | 52,880 | 1.3× |
| Rheinland-Pfalz | 50,670 | 0.63× |
| Niedersachsen | 50,647 | 0.33× |
| Sachsen-Anhalt | 49,110 | 1.19× |
| Saarland | 47,358 | 2.41× |
| Brandenburg | 46,856 | 0.95× |
| Mecklenburg-Vorpommern | 44,463 | 1.46× |
| Bremen | 42,491 | 3.11× |
| Sachsen | 42,086 | 0.54× |
| Schleswig-Holstein | 41,424 | 0.72× |
| Hamburg | 27,259 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Abercrombie & Fitch | 13.01× | Fashion & Accessoires |
| Gina Tricot | 7.04× | Fashion & Accessoires |
| Breuninger | 3.03× | Fashion & Accessoires |
| Oysho | 6.27× | Fashion & Accessoires |
| Mytheresa.com | 8.3× | Shopping |
| H&M | 2.08× | Shopping |
| Spiegel Online | 1.92× | News |
| Tagesschau | 1.73× | Movies & TV |
| Primark | 2.58× | Shopping |
| Airbnb | 2.09× | Travel & Leisure |
| Family | 1.72× | Kids & Family |
| Drop shipping | 2.61× | Shopping |
| Rossmann | 2.02× | Shopping |
| Tom Tailor | 4.35× | Fashion & Accessoires |
| Vacations | 2.2× | Travel & Leisure |
| Self care | 2.7× | Health |
| Hairstyle | 2.44× | Beauty & Wellness |
| Nike | 2.27× | Fashion & Accessoires |
| FIFA World Cup | 1.6× | Sports |
| Do it yourself (DIY) | 1.63× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.58 |
| Sustainability | BALANCE | 1.49 |
| Sports Activity | POWER | 1.39 |
| Creativity | OPEN | 1.38 |
| Luxury Orientation | PREMIUM | 1.37 |
| Design Affinity | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.1% |
| United Kingdom | 7.2% |
| India | 5.6% |
See Lifestyle brand audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lifestyle brand have in Germany?
Lifestyle brand has an estimated audience of 1,598,133 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lifestyle brand fans?
65.7% of Lifestyle brand fans are female, 34.3% are male, with an average age of 35.9 years.
Which brands do Lifestyle brand fans like most?
Lifestyle brand fans show strongest brand affinity for Abercrombie & Fitch (13.01×), Gina Tricot (7.04×), and Breuninger (3.03×) over the country average.
Where do Lifestyle brand fans live in Germany?
Lifestyle brand fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,779), Bayern (reach 114,936), and Berlin (reach 72,010). These three regions account for the largest share of the active audience.
What other brands do Lifestyle brand fans also like?
Beyond Lifestyle brand itself, the audience over-indexes on Gina Tricot (7.04×), Breuninger (3.03×), Oysho (6.27×), and Mytheresa.com (8.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lifestyle brand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.