Rascasse Audience Intelligence

Lifestyle brand Audience in United States

A data profile of the people who buy, follow and care about Lifestyle brand in United States — modelled from more than twelve digital signal sources. Lifestyle brand has an estimated audience of 18,564,647 people in United States.

#1239among Topic in United States#96in Fashion & Accessoires

The average Lifestyle brand fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Abercrombie & Fitch, Target Corporation, Nordstrom rack, with strongest over-indexing on Abercrombie & Fitch (11.23× the country average).

Demographically, the Lifestyle brand audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lifestyle brand fan in United States is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Abercrombie & Fitch.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lifestyle brand profile in United States.

Audience size
18.6M
in United States
Gender
64.5%♀
35.5% male
Age
42.6
average years
Country rank
#1802
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lifestyle brand fans

64.5% are female, 35.5% are male, average age 42.6.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Lifestyle brand audience in United States
MetricValue
Female64.5%
Male35.5%
Average age42.6
Estimated audience size18,564,647
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Lifestyle brand audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3920%
40-4922%
50+28%
Fig. 04

Worldwide distribution

38.1%

of the worldwide Lifestyle brand audience comes from United States.

Worldwide audience distribution share by country for Lifestyle brand
CountryShare
United States38.1%
United Kingdom7.2%
India5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lifestyle brand audience in United States is strongest.

Fig. 05

Top regions by affinity

Lifestyle brand fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K1.43×
02New York~1.5M1.23×
03Vermont~40K1.16×
04Alaska~40K1.12×
05Montana~60K1.11×
06New Hampshire~80K1.06×
07North Dakota~40K1.06×
08California~2M1.05×
09Rhode Island~60K1.05×
10South Dakota~50K1.05×
11New Jersey~500K1.04×
12Delaware~50K1.04×
13Maine~70K1.03×
14West Virginia~90K1.01×
15Washington, District of Columbia~60K1.01×
16Idaho~90K1.00×
17New Mexico~90K1.00×
18Nebraska~90K0.99×
19Massachusetts~400K0.98×
20Illinois~600K0.97×
21Georgia~600K0.96×
22South Carolina~300K0.96×
23Arizona~400K0.95×
24Washington~400K0.95×
25Colorado~300K0.95×
26Wisconsin~300K0.95×
27Kentucky~200K0.95×
28Connecticut~200K0.95×
29Arkansas~100K0.95×
30Mississippi~100K0.95×
31Missouri~300K0.94×
32Oregon~200K0.94×
33Oklahoma~200K0.94×
34Kansas~100K0.94×
35Tennessee~300K0.93×
36Utah~200K0.93×
37Pennsylvania~600K0.92×
38Virginia~400K0.92×
39Maryland~300K0.92×
40Alabama~200K0.92×
41Nevada~200K0.92×
42Iowa~100K0.92×
43North Carolina~500K0.91×
44Michigan~400K0.91×
45Ohio~500K0.90×
46Florida~1M0.89×
47Minnesota~200K0.89×
48Indiana~300K0.88×
49Louisiana~200K0.88×
50Texas~1M0.77×
Fig. 06

Affinity by region

Affinity by region — Lifestyle brand, United States
0.77×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lifestyle brand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lifestyle brand audience
#·InterestCategoryAffinity×
01Abercrombie & FitchFashion & Accessoires11.23×
02ConverseFashion & Accessoires2.69×
03H&MShopping2.60×
04The North FaceFashion & Accessoires2.57×
05Foot LockerShopping2.40×
06Nordstrom rackFashion & Accessoires2.06×
07ULTA BeautyBeauty & Wellness2.05×
08Cyber MondayShopping1.80×
09LingerieFashion & Accessoires1.77×
10SkirtFashion & Accessoires1.76×
11TrousersFashion & Accessoires1.72×
12Discount storesShopping1.69×
13Pizza HutFood & Beverages1.66×
14Target CorporationShopping1.60×
15Subscription business modelShopping1.58×
16SwimsuitFashion & Accessoires1.58×
17Black Friday (shopping)Shopping1.57×
18Trader Joe'sShopping1.53×
19HairstyleBeauty & Wellness1.53×
20Men's clothingFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lifestyle brand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lifestyle brand audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.57×
Price SensitivityPREMIUM1.40×
Luxury OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lifestyle brand audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
Social Media UsageJOY0.84×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lifestyle brand have in United States?

Lifestyle brand has an estimated audience of 18,564,647 people in United States, concentrated in California and New York.

02

What is the gender split and age of Lifestyle brand fans?

64.5% of Lifestyle brand fans are female, 35.5% are male, with an average age of 42.6 years.

03

Which brands do Lifestyle brand fans like most?

Lifestyle brand fans show strongest brand affinity for Abercrombie & Fitch (11.23×), Target Corporation (1.6×), and Nordstrom rack (2.06×) over the country average.

04

Where do Lifestyle brand fans live in United States?

Lifestyle brand fans in United States are most concentrated in California (reach ~2M), New York (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Lifestyle brand fans also like?

Beyond Lifestyle brand itself, the audience over-indexes on Target Corporation (1.6×), Nordstrom rack (2.06×), H&M (2.6×), and Pizza Hut (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Lifestyle brand audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lifestyle brand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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