Lifestyle brand Audience in United States

Lifestyle brand logo

Lifestyle brand has an estimated audience of 18,564,647 people in United States. 64.5% are female, 35.5% are male, average age 42.6. Top regions: California, New York, Texas. Top brand affinities: Goop, Combat sport, Governor of Michigan, Fairy godmother, Vocal harmony.

The average Lifestyle brand fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Combat sport, Governor of Michigan, with strongest over-indexing on Goop (10.7× the country average). Demographically, the Lifestyle brand audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Lifestyle brand fans

Demographic split for Lifestyle brand audience in United States
MetricValue
Female64.5%
Male35.5%
Average age42.6
Estimated audience size18,564,647

Audience persona

The typical Lifestyle brand fan in United States is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Lifestyle brand in United States
RegionReachAffinity
California2,258,3481.11×
New York1,404,5831.35×
Texas1,217,4820.76×
Florida1,128,6140.9×
Illinois636,1381.03×
Pennsylvania590,4980.94×
Georgia541,5690.95×
Ohio511,7940.89×
North Carolina510,3110.91×
New Jersey492,0611.04×
Michigan445,8010.92×
Virginia421,2200.93×
Arizona389,7521.03×
Massachusetts364,1111×
Washington346,3200.93×
Tennessee341,1920.92×
Missouri286,1960.96×
Colorado281,7360.96×
Indiana280,1630.83×
Wisconsin270,9830.97×
Maryland267,5820.84×
South Carolina259,9710.93×
Alabama224,8790.87×
Kentucky219,4170.94×
Minnesota213,8130.8×
Oregon200,1300.94×
Hawaii183,2182.3×
Oklahoma161,7480.78×
Connecticut160,6290.86×
Louisiana156,5840.65×
Nevada146,2230.81×
Utah133,7100.8×
Arkansas125,1630.82×
Kansas115,1040.79×
Iowa112,9160.74×
Mississippi100,6340.66×
Idaho92,0620.99×
Nebraska87,1400.94×
New Mexico86,6850.93×
New Hampshire85,5661.17×
West Virginia74,7700.86×
Maine69,3631.04×
Montana61,4311.19×
Rhode Island59,4901.01×
South Dakota57,0681.33×
Alaska54,7181.38×
North Dakota52,0931.37×
Washington, District of Columbia51,2880.92×
Delaware50,3150.98×
Vermont45,5091.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lifestyle brand audience
BrandAffinityCategory
Goop10.7×Internet & Social Media
Combat sport2.75×Sports
Governor of Michigan12.55×Politics & Society
Fairy godmother11.1×Literature
Vocal harmony6.01×Music & Radio
Historic site5.58×Arts & Culture
Cherish (group)13.89×Music & Radio
headspace11.48×Health
Wok7.77×Food & Beverages
Grinch4.68×Movies & TV
Google Home7.13×Technology & Electronics
Hibachi8.26×Food & Beverages
Hardik Pandya15.18×Sports
Grace Slick8.75×Music & Radio
Hipster9.46×Politics & Society
Mothercare2.97×Kids & Family
Mathcore7.15×Music & Radio
Guitarist (magazine)9.75×Music & Radio
TV Fanatic9.06×Movies & TV
Harlow9.75×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lifestyle brand audience
TraitClusterScore
ExtroversionTHRILL1.54
SustainabilityBALANCE1.53
Luxury OrientationPREMIUM1.47
IndulgenceJOY1.27
Price SensitivityPREMIUM1.27
Design AffinityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Lifestyle brand
CountryShare
United States38.1%
United Kingdom7.2%
India5.6%

See Lifestyle brand audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Lifestyle brand have in United States?

Lifestyle brand has an estimated audience of 18,564,647 people in United States, concentrated in California and New York.

What is the gender split and age of Lifestyle brand fans?

64.5% of Lifestyle brand fans are female, 35.5% are male, with an average age of 42.6 years.

Which brands do Lifestyle brand fans like most?

Lifestyle brand fans show strongest brand affinity for Goop (10.7×), Combat sport (2.75×), and Governor of Michigan (12.55×) over the country average.

Where do Lifestyle brand fans live in United States?

Lifestyle brand fans in United States are most concentrated in California (reach 2,258,348), New York (reach 1,404,583), and Texas (reach 1,217,482). These three regions account for the largest share of the active audience.

What other brands do Lifestyle brand fans also like?

Beyond Lifestyle brand itself, the audience over-indexes on Combat sport (2.75×), Governor of Michigan (12.55×), Fairy godmother (11.1×), and Vocal harmony (6.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lifestyle brand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.