Lifestyle brand Audience in United States

Lifestyle brand has an estimated audience of 18,564,647 people in United States. 64.5% are female, 35.5% are male, average age 42.6. Top regions: California, New York, Texas. Top brand affinities: Capital One, Google Maps, Indeed.com, Kendra Scott, CarGurus.

The average Lifestyle brand fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (10.51× the country average). Demographically, the Lifestyle brand audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Lifestyle brand fans

Demographic split for Lifestyle brand audience in United States
MetricValue
Female64.5%
Male35.5%
Average age42.6
Estimated audience size18,564,647

Audience persona

The typical Lifestyle brand fan in United States is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Lifestyle brand in United States
RegionReachAffinity
California2,258,3481.11×
New York1,404,5831.35×
Texas1,217,4820.76×
Florida1,128,6140.9×
Illinois636,1381.03×
Pennsylvania590,4980.94×
Georgia541,5690.95×
Ohio511,7940.89×
North Carolina510,3110.91×
New Jersey492,0611.04×
Michigan445,8010.92×
Virginia421,2200.93×
Arizona389,7521.03×
Massachusetts364,1111×
Washington346,3200.93×
Tennessee341,1920.92×
Missouri286,1960.96×
Colorado281,7360.96×
Indiana280,1630.83×
Wisconsin270,9830.97×
Maryland267,5820.84×
South Carolina259,9710.93×
Alabama224,8790.87×
Kentucky219,4170.94×
Minnesota213,8130.8×
Oregon200,1300.94×
Hawaii183,2182.3×
Oklahoma161,7480.78×
Connecticut160,6290.86×
Louisiana156,5840.65×
Nevada146,2230.81×
Utah133,7100.8×
Arkansas125,1630.82×
Kansas115,1040.79×
Iowa112,9160.74×
Mississippi100,6340.66×
Idaho92,0620.99×
Nebraska87,1400.94×
New Mexico86,6850.93×
New Hampshire85,5661.17×
West Virginia74,7700.86×
Maine69,3631.04×
Montana61,4311.19×
Rhode Island59,4901.01×
South Dakota57,0681.33×
Alaska54,7181.38×
North Dakota52,0931.37×
Washington, District of Columbia51,2880.92×
Delaware50,3150.98×
Vermont45,5091.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lifestyle brand audience
BrandAffinityCategory
Capital One10.51×Business & Career
Google Maps9.76×Internet & Social Media
Indeed.com8.41×Business & Career
Kendra Scott20.27×Fashion & Accessoires
CarGurus9.86×Cars & Mobility
Google News9.27×News
Beetlejuice7.36×Movies & TV
Abercrombie & Fitch14.18×Fashion & Accessoires
AccuWeather9.42×Home & Garden
Diane Keaton9.01×Movies & TV
Enterprise Rent-A-Car8.73×Cars & Mobility
DeviantArt10.17×Internet & Social Media
Circle K9.92×Shopping
ICloud13.17×Technology & Electronics
Bruce Willis9.72×Movies & TV
Khan Academy11.12×Business & Career
Jessica Simpson18.78×Music & Radio
Blake Lively12.31×Movies & TV
Apple Store9.37×Shopping
Aaron Rodgers7.45×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lifestyle brand audience
TraitClusterScore
ExtroversionTHRILL1.54
SustainabilityBALANCE1.53
Luxury OrientationPREMIUM1.47
IndulgenceJOY1.27
Price SensitivityPREMIUM1.27
Design AffinityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Lifestyle brand
CountryShare
United States38.1%
United Kingdom7.2%
India5.6%

See Lifestyle brand audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Lifestyle brand have in United States?

Lifestyle brand has an estimated audience of 18,564,647 people in United States, concentrated in California and New York.

What is the gender split and age of Lifestyle brand fans?

64.5% of Lifestyle brand fans are female, 35.5% are male, with an average age of 42.6 years.

Which brands do Lifestyle brand fans like most?

Lifestyle brand fans show strongest brand affinity for Capital One (10.51×), Google Maps (9.76×), and Indeed.com (8.41×) over the country average.

Where do Lifestyle brand fans live in United States?

Lifestyle brand fans in United States are most concentrated in California (reach 2,258,348), New York (reach 1,404,583), and Texas (reach 1,217,482). These three regions account for the largest share of the active audience.

What other brands do Lifestyle brand fans also like?

Beyond Lifestyle brand itself, the audience over-indexes on Google Maps (9.76×), Indeed.com (8.41×), Kendra Scott (20.27×), and CarGurus (9.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lifestyle brand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.