Converse Audience in United States

Converse has an estimated audience of 13,251,956 people in United States. 44.7% are female, 55.3% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Autism Awareness, Enterprise Rent-A-Car, Diabetes mellitus awareness.

The average Converse fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Autism Awareness, with strongest over-indexing on Google Maps (10.81× the country average). Demographically, the Converse audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Converse fans

Demographic split for Converse audience in United States
MetricValue
Female44.7%
Male55.3%
Average age32.3
Estimated audience size13,251,956

Audience persona

The typical Converse fan in United States is more male, around 32.3 years old, with strong Sustainability tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Converse in United States
RegionReachAffinity
California2,023,4561.39×
Texas1,547,5331.36×
Florida1,044,9561.16×
New York751,4351.01×
Illinois488,4581.11×
Georgia464,0621.14×
North Carolina424,4001.06×
Pennsylvania421,2830.94×
Ohio402,9450.99×
Arizona385,0311.42×
Michigan359,3651.04×
New Jersey323,9570.96×
Virginia315,1940.98×
Tennessee296,5311.12×
Washington282,1251.06×
Indiana263,8421.09×
Massachusetts255,5450.98×
Colorado223,6711.07×
Maryland217,2720.95×
Missouri211,7360.99×
South Carolina192,9640.97×
Alabama188,0781.02×
Wisconsin179,8750.9×
Kentucky176,3391.06×
Oregon173,5051.14×
Nevada164,8951.29×
Minnesota163,7180.86×
Utah162,2741.37×
Louisiana160,5130.94×
Oklahoma154,6011.05×
Connecticut123,1880.93×
Arkansas111,0561.02×
Mississippi103,5290.95×
Kansas96,3070.92×
Iowa91,4290.84×
New Mexico81,1211.22×
Idaho78,2991.18×
West Virginia65,4091.06×
Nebraska59,1860.89×
New Hampshire48,2260.92×
Maine43,0720.91×
Hawaii36,2440.64×
Rhode Island33,7690.8×
Montana31,1060.85×
Delaware29,2060.8×
Washington, District of Columbia28,0170.7×
South Dakota22,8810.75×
North Dakota20,8210.76×
Alaska20,6940.73×
Vermont19,2610.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Converse audience
BrandAffinityCategory
Google Maps10.81×Internet & Social Media
Indeed.com8.57×Business & Career
Autism Awareness19.03×Health
Enterprise Rent-A-Car11.92×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Capital One6.62×Business & Career
DraftKings24.04×Sports
DeviantArt11.09×Internet & Social Media
Aaron Rodgers9.53×Sports
Novak Djokovic19.83×Sports
Apple Store11.4×Shopping
Kia Sportage30×Cars & Mobility
Microblogging12.67×Technology & Electronics
Beetlejuice6.7×Movies & TV
Singer-songwriter5.51×Music & Radio
StubHub11.83×Travel & Leisure
Luka Dončić14.05×Sports
JD Sports16.4×Shopping
Circle K8.81×Shopping
ICloud11.32×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Converse audience
TraitClusterScore
SustainabilityBALANCE2.33
Early Adopter MentalityPOWER1.84
LGBTQ+ IdentityOPEN1.68
Luxury OrientationPREMIUM1.5
ExtroversionTHRILL1.37
Design AffinityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Converse
CountryShare
United States20.4%
Japan6.8%
China5.6%

See Converse audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Converse have in United States?

Converse has an estimated audience of 13,251,956 people in United States, concentrated in California and Texas.

What is the gender split and age of Converse fans?

44.7% of Converse fans are female, 55.3% are male, with an average age of 32.3 years.

Which brands do Converse fans like most?

Converse fans show strongest brand affinity for Google Maps (10.81×), Indeed.com (8.57×), and Autism Awareness (19.03×) over the country average.

Where do Converse fans live in United States?

Converse fans in United States are most concentrated in California (reach 2,023,456), Texas (reach 1,547,533), and Florida (reach 1,044,956). These three regions account for the largest share of the active audience.

What other brands do Converse fans also like?

Beyond Converse itself, the audience over-indexes on Indeed.com (8.57×), Autism Awareness (19.03×), Enterprise Rent-A-Car (11.92×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Converse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.