Rascasse Audience Intelligence

Converse Target Market in United States

A data profile of the people who buy, follow and care about Converse in United States — modelled from more than twelve digital signal sources. Converse has an estimated audience of 13,043,340 people in United States.

#9among Sportswear in United States#268among Brand in United States#136in Fashion & Accessoires

The average Converse fan in United States is 32.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Shoes, Red Bull Records, with strongest over-indexing on Beauty (1.75× the country average).

Demographically, the Converse audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Converse fan in United States is more male, around 32.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Beauty.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Converse profile in United States.

Audience size
13M
in United States
Gender
44.7%♀
55.3% male
Age
32.3
average years
Country rank
#2731
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Converse

44.7% are female, 55.3% are male, average age 32.3.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Converse audience in United States
MetricValue
Female44.7%
Male55.3%
Average age32.3
Estimated audience size13,043,340
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Converse audience in United States
Age bracketShare%
16-1936%
20-2925%
30-3919%
40-4913%
50+8%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Converse audience comes from United States.

Worldwide audience distribution share by country for Converse
CountryShare
United States19.8%
Japan6.7%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Converse audience in United States is strongest.

Fig. 05

Top regions by affinity

Converse customers by region in United States
#RegionReachAffinity×
01Arizona~400K1.39×
02Texas~1.5M1.34×
03Utah~200K1.34×
04California~2M1.33×
05Nevada~200K1.31×
06New Mexico~80K1.27×
07Oklahoma~200K1.18×
08Idaho~80K1.16×
09Oregon~200K1.13×
10Florida~1M1.12×
11Georgia~400K1.11×
12West Virginia~70K1.11×
13Tennessee~300K1.10×
14Indiana~300K1.07×
15Kentucky~200K1.05×
16Illinois~500K1.04×
17Arkansas~100K1.04×
18Washington~300K1.03×
19Colorado~200K1.03×
20Alabama~200K1.03×
21Louisiana~200K1.03×
22Mississippi~100K1.03×
23North Carolina~400K1.02×
24Michigan~300K0.98×
25South Carolina~200K0.98×
26New York~700K0.97×
27Ohio~400K0.96×
28Virginia~300K0.96×
29Maryland~200K0.95×
30Missouri~200K0.95×
31Massachusetts~200K0.94×
32Kansas~100K0.93×
33Pennsylvania~400K0.92×
34New Jersey~300K0.92×
35New Hampshire~50K0.92×
36Nebraska~60K0.91×
37Maine~40K0.91×
38Connecticut~100K0.90×
39Wisconsin~200K0.87×
40Montana~30K0.86×
41Vermont~20K0.86×
42Minnesota~200K0.83×
43Iowa~90K0.83×
44Delaware~30K0.83×
45Rhode Island~30K0.81×
46South Dakota~20K0.81×
47North Dakota~20K0.81×
48Alaska~20K0.80×
49Washington, District of Columbia~30K0.74×
50Hawaii~40K0.67×
Fig. 06

Affinity by region

Affinity by region — Converse, United States
0.67×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Converse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Converse audience
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio13.18×
02Princess PollyFashion & Accessoires5.34×
03UniqloShopping4.18×
04PacSunFashion & Accessoires3.53×
05Foot LockerShopping2.90×
06Urban OutfittersShopping2.61×
07New BalanceFashion & Accessoires2.41×
08Nordstrom rackFashion & Accessoires2.18×
09Panda ExpressFood & Beverages2.07×
10NikeFashion & Accessoires1.97×
11ShoesFashion & Accessoires1.83×
12Women's clothingFashion & Accessoires1.82×
13WingstopFood & Beverages1.81×
14BeautyBeauty & Wellness1.75×
15SephoraShopping1.69×
16Harry PotterMovies & TV1.67×
17Old NavyFashion & Accessoires1.64×
18Hip hop musicMusic & Radio1.58×
19Kohl'sShopping1.56×
20TikTokInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Converse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Converse audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.49×
ExtroversionTHRILL1.46×
Design AffinityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Converse audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Need for SecurityCONSERVATISM0.80×
Career OrientationPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Converse's target market in United States?

Converse's target market in United States covers an estimated 13,043,340 people, concentrated in California and Texas.

02

What is the gender split and age of Converse customers?

44.7% of the Converse audience are female, 55.3% are male, with an average age of 32.3 years.

03

Which brands do Converse fans like most?

Converse fans show strongest brand affinity for Beauty (1.75×), Shoes (1.83×), and Red Bull Records (13.18×) over the country average.

04

Where do Converse fans live in United States?

Converse fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Converse fans also like?

Beyond Converse itself, the audience over-indexes on Shoes (1.83×), Red Bull Records (13.18×), Princess Polly (5.34×), and Women's clothing (1.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Converse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Converse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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