The North Face Audience in United States

Demographics of The North Face fans

Audience persona

The typical The North Face fan in United States is balanced, around 35.3 years old, with strong Sustainability tendencies and a notable affinity for Arc'teryx.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See The North Face audiences in other countries

• The North Face — Germany
• The North Face — United Kingdom
• The North Face — France
• The North Face — Italy
• The North Face — Spain
• The North Face — Brazil
• The North Face — Japan
• The North Face — South Korea
• The North Face — India

More Outdoor audiences in United States

• REI (34,544,114)
• L.L.Bean (18,276,934)
• Arc'teryx (5,377,250)
• The Timberland Company (4,669,119)
• Merrell (company) (2,491,547)

Frequently asked questions

How many fans does The North Face have in United States?

The North Face has an estimated audience of 12,013,962 people in United States, concentrated in California and New York.

What is the gender split and age of The North Face fans?

50.7% of The North Face fans are female, 49.3% are male, with an average age of 35.3 years.

Which brands do The North Face fans like most?

The North Face fans show strongest brand affinity for Arc'teryx (10.33×), Nordstrom rack (3.12×), and Women's clothing (2.34×) over the country average.

Where do The North Face fans live in United States?

The North Face fans in United States are most concentrated in California (reach 1,809,036), New York (reach 1,527,785), and Texas (reach 802,131). These three regions account for the largest share of the active audience.

What other brands do The North Face fans also like?

Beyond The North Face itself, the audience over-indexes on Nordstrom rack (3.12×), Women's clothing (2.34×), Online shopping (1.58×), and Fitness and wellness (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The North Face. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.