Rascasse Audience Intelligence

The North Face Target Market in United States

A data profile of the people who buy, follow and care about The North Face in United States — modelled from more than twelve digital signal sources. The North Face has an estimated audience of 12,038,766 people in United States.

#3among Outdoor in United States#290among Brand in United States#150in Fashion & Accessoires

The average The North Face fan in United States is 35.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Arc'teryx, Nordstrom rack, Women's clothing, with strongest over-indexing on Arc'teryx (10.33× the country average).

Demographically, the The North Face audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The North Face fan in United States is balanced, around 35.3 years old, with strong Sustainability tendencies and a notable affinity for Arc'teryx.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The North Face profile in United States.

Audience size
12M
in United States
Gender
50.7%♀
49.3% male
Age
35.3
average years
Country rank
#2970
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The North Face

50.7% are female, 49.3% are male, average age 35.3.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for The North Face audience in United States
MetricValue
Female50.7%
Male49.3%
Average age35.3
Estimated audience size12,038,766
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the The North Face audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3918%
40-4916%
50+14%
Fig. 04

Worldwide distribution

19.9%

of the worldwide The North Face audience comes from United States.

Worldwide audience distribution share by country for The North Face
CountryShare
United States19.9%
Japan15.2%
China7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The North Face audience in United States is strongest.

Fig. 05

Top regions by affinity

The North Face customers by region in United States
#RegionReachAffinity×
01Alaska~60K2.37×
02New York~1.5M2.28×
03Colorado~300K1.57×
04Massachusetts~400K1.55×
05Washington~400K1.51×
06Hawaii~80K1.51×
07Illinois~600K1.47×
08New Jersey~400K1.44×
09Utah~100K1.33×
10Maryland~300K1.28×
11Vermont~30K1.27×
12Connecticut~200K1.26×
13California~1.5M1.25×
14Washington, District of Columbia~40K1.19×
15New Hampshire~50K1.16×
16Minnesota~200K1.13×
17Wisconsin~200K1.10×
18Oregon~200K1.09×
19Montana~40K1.07×
20Michigan~300K1.06×
21Rhode Island~40K1.05×
22Delaware~30K1.05×
23Pennsylvania~400K1.04×
24Virginia~300K0.96×
25Idaho~60K0.96×
26Maine~40K0.94×
27North Dakota~20K0.89×
28North Carolina~300K0.84×
29Nevada~100K0.83×
30South Dakota~20K0.82×
31Nebraska~50K0.80×
32New Mexico~50K0.79×
33Iowa~80K0.78×
34Indiana~200K0.75×
35Florida~600K0.74×
36Texas~700K0.72×
37Georgia~300K0.72×
38Kansas~60K0.68×
39Ohio~200K0.66×
40Missouri~100K0.65×
41Tennessee~200K0.64×
42Arkansas~60K0.64×
43South Carolina~100K0.61×
44West Virginia~30K0.61×
45Arizona~100K0.58×
46Kentucky~90K0.58×
47Oklahoma~70K0.56×
48Alabama~90K0.52×
49Mississippi~50K0.48×
50Louisiana~70K0.46×
Fig. 06

Affinity by region

Affinity by region — The North Face, United States
0.46×1.00×2.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The North Face audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The North Face audience
#·InterestCategoryAffinity×
01Arc'teryxFashion & Accessoires10.33×
02Alex HonnoldSports7.94×
03Columbia SportswearFashion & Accessoires6.14×
04OuterwearFashion & Accessoires4.92×
05L.L.BeanFashion & Accessoires3.80×
06Outside (magazine)Home & Garden3.45×
07Banana RepublicFashion & Accessoires3.19×
08Nordstrom rackFashion & Accessoires3.12×
09REIFashion & Accessoires2.51×
10Women's clothingFashion & Accessoires2.34×
11Google DocsInternet & Social Media1.96×
12Kohl'sShopping1.77×
13Android (operating system)Technology & Electronics1.71×
14WomanKids & Family1.67×
15Macy'sShopping1.65×
16CaliforniaTravel & Leisure1.64×
17GiftShopping1.60×
18Online shoppingShopping1.58×
19ChildKids & Family1.58×
20Fitness and wellnessSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The North Face audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The North Face audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.79×
Luxury OrientationPREMIUM1.66×
Sports ActivityPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The North Face audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
SpiritualityBALANCE0.95×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The North Face's target market in United States?

The North Face's target market in United States covers an estimated 12,038,766 people, concentrated in California and New York.

02

What is the gender split and age of The North Face customers?

50.7% of the The North Face audience are female, 49.3% are male, with an average age of 35.3 years.

03

Which brands do The North Face fans like most?

The North Face fans show strongest brand affinity for Arc'teryx (10.33×), Nordstrom rack (3.12×), and Women's clothing (2.34×) over the country average.

04

Where do The North Face fans live in United States?

The North Face fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~1.5M), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do The North Face fans also like?

Beyond The North Face itself, the audience over-indexes on Nordstrom rack (3.12×), Women's clothing (2.34×), Online shopping (1.58×), and Fitness and wellness (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in United States

See The North Face audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The North Face. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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