Breuninger Audience in Germany
Breuninger has an estimated audience of 9,291,973 people in Germany. 67.5% are female, 32.5% are male, average age 41.9. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Flaconi, PARFUMDREAMS, Rossmann, Hermès, Notino.
The average Breuninger fan in Germany is 41.9 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Flaconi, PARFUMDREAMS, Rossmann, with strongest over-indexing on Flaconi (9.14× the country average). Demographically, the Breuninger audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Breuninger fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 41.9 |
| Estimated audience size | 9,291,973 |
Audience persona
The typical Breuninger fan in Germany is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Flaconi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 2,948,546 | 2.33× |
| Bayern | 2,075,443 | 1.39× |
| Nordrhein-Westfalen | 1,641,049 | 0.81× |
| Hessen | 952,603 | 1.35× |
| Niedersachsen | 847,618 | 0.94× |
| Rheinland-Pfalz | 485,762 | 1.04× |
| Sachsen | 396,193 | 0.87× |
| Schleswig-Holstein | 289,280 | 0.87× |
| Thüringen | 274,857 | 1.16× |
| Berlin | 267,129 | 0.64× |
| Hamburg | 214,325 | 1.02× |
| Sachsen-Anhalt | 178,519 | 0.74× |
| Brandenburg | 171,980 | 0.6× |
| Mecklenburg-Vorpommern | 123,399 | 0.7× |
| Saarland | 86,813 | 0.76× |
| Bremen | 63,106 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flaconi | 9.14× | Shopping |
| PARFUMDREAMS | 9.62× | Shopping |
| Rossmann | 2.58× | Shopping |
| Hermès | 2.66× | Fashion & Accessoires |
| Notino | 6.66× | Shopping |
| H&M | 2.15× | Shopping |
| Financial technology | 4.22× | Business & Career |
| Pharmacy | 3.59× | Business & Career |
| Mytheresa.com | 7.1× | Shopping |
| Bershka | 3.78× | Shopping |
| Zara | 2.62× | Shopping |
| Airbnb | 1.76× | Travel & Leisure |
| IKEA | 1.53× | Home & Garden |
| Foundation (cosmetics) | 4.03× | Beauty & Wellness |
| Louis Vuitton | 2.42× | Fashion & Accessoires |
| Department store | 3.79× | Shopping |
| C&A | 2.14× | Shopping |
| Gala | 1.67× | News |
| Primark | 2.03× | Shopping |
| Polo shirt | 6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.77 |
| Sustainability | BALANCE | 1.62 |
| Creativity | OPEN | 1.46 |
| Luxury Orientation | PREMIUM | 1.43 |
| Sports Activity | POWER | 1.29 |
| Healthy Lifestyle | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.1% |
| Austria | 6.1% |
| Switzerland | 4.5% |
See Breuninger audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
- Cecil (3,882,467)
Frequently asked questions
How many fans does Breuninger have in Germany?
Breuninger has an estimated audience of 9,291,973 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Breuninger fans?
67.5% of Breuninger fans are female, 32.5% are male, with an average age of 41.9 years.
Which brands do Breuninger fans like most?
Breuninger fans show strongest brand affinity for Flaconi (9.14×), PARFUMDREAMS (9.62×), and Rossmann (2.58×) over the country average.
Where do Breuninger fans live in Germany?
Breuninger fans in Germany are most concentrated in Baden-Württemberg (reach 2,948,546), Bayern (reach 2,075,443), and Nordrhein-Westfalen (reach 1,641,049). These three regions account for the largest share of the active audience.
What other brands do Breuninger fans also like?
Beyond Breuninger itself, the audience over-indexes on PARFUMDREAMS (9.62×), Rossmann (2.58×), Hermès (2.66×), and Notino (6.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Breuninger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.