Rascasse Audience Intelligence

Breuninger Target Market in Germany

A data profile of the people who buy, follow and care about Breuninger in Germany — modelled from more than twelve digital signal sources. Breuninger has an estimated audience of 9,478,113 people in Germany.

#2among Luxury fashion in Germany#52among Brand in Germany#14in Fashion & Accessoires

The average Breuninger fan in Germany is 41.9 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Müller (company), Flaconi, PARFUMDREAMS, with strongest over-indexing on Müller (company) (4.82× the country average).

Demographically, the Breuninger audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Breuninger fan in Germany is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Müller (company).

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Breuninger profile in Germany.

Audience size
9.5M
in Germany
Gender
67.5%♀
32.5% male
Age
41.9
average years
Country rank
#365
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Breuninger

67.5% are female, 32.5% are male, average age 41.9.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Breuninger audience in Germany
MetricValue
Female67.5%
Male32.5%
Average age41.9
Estimated audience size9,478,113
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Breuninger audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3922%
40-4926%
50+22%
Fig. 04

Worldwide distribution

78.1%

of the worldwide Breuninger audience comes from Germany.

Worldwide audience distribution share by country for Breuninger
CountryShare
Germany78.1%
Austria6.1%
Switzerland4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breuninger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Breuninger customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~3M2.20×
02Bayern~2M1.37×
03Hessen~900K1.26×
04Thüringen~300K1.16×
05Hamburg~200K1.04×
06Nordrhein-Westfalen~2M1.03×
07Rheinland-Pfalz~500K1.03×
08Niedersachsen~800K0.93×
09Schleswig-Holstein~300K0.88×
10Sachsen~400K0.85×
11Saarland~90K0.81×
12Bremen~60K0.81×
13Sachsen-Anhalt~200K0.77×
14Mecklenburg-Vorpommern~100K0.72×
15Berlin~300K0.60×
16Brandenburg~200K0.60×
Fig. 06

Affinity by region

Affinity by region — Breuninger, Germany
0.60×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Breuninger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Breuninger audience
#·InterestCategoryAffinity×
01Stadt-Parfümerie PieperShopping10.22×
02PARFUMDREAMSShopping9.62×
03FlaconiShopping9.14×
04Mytheresa.comShopping7.10×
05NotinoShopping6.66×
06Müller (company)Food & Beverages4.82×
07Financial technologyBusiness & Career4.22×
08Foundation (cosmetics)Beauty & Wellness4.03×
09Department storeShopping3.79×
10BershkaShopping3.78×
11PharmacyBusiness & Career3.59×
12MangoShopping3.17×
13HermèsFashion & Accessoires2.66×
14ZaraShopping2.62×
15RossmannShopping2.58×
16Louis VuittonFashion & Accessoires2.42×
17H&MShopping2.15×
18PrimarkShopping2.03×
19AirbnbTravel & Leisure1.76×
20IKEAHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Breuninger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Breuninger audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.92×
Quality AwarenessPREMIUM1.67×
Luxury OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Breuninger audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
Need for SecurityCONSERVATISM0.67×
Convenience OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Breuninger's target market in Germany?

Breuninger's target market in Germany covers an estimated 9,478,113 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Breuninger customers?

67.5% of the Breuninger audience are female, 32.5% are male, with an average age of 41.9 years.

03

Which brands do Breuninger fans like most?

Breuninger fans show strongest brand affinity for Müller (company) (4.82×), Flaconi (9.14×), and PARFUMDREAMS (9.62×) over the country average.

04

Where do Breuninger fans live in Germany?

Breuninger fans in Germany are most concentrated in Baden-Württemberg (reach ~3M), Nordrhein-Westfalen (reach ~2M), and Bayern (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Breuninger fans also like?

Beyond Breuninger itself, the audience over-indexes on Flaconi (9.14×), PARFUMDREAMS (9.62×), Rossmann (2.58×), and Hermès (2.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in Germany

See Breuninger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Breuninger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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