Department store Audience in Germany

Demographics of Department store fans

Audience persona

The typical Department store fan in Germany is more female, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for Flaconi.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Department store audiences in other countries

• Department store — United States
• Department store — United Kingdom
• Department store — France
• Department store — Italy
• Department store — Spain
• Department store — Brazil
• Department store — Japan
• Department store — South Korea
• Department store — India

More Shopping audiences in Germany

• Boutiques (11,567,591)
• Parties (11,488,089)
• Beauty salons (11,178,494)
• Shopping malls (11,108,935)
• Supermarket (10,969,874)

Frequently asked questions

How many fans does Department store have in Germany?

Department store has an estimated audience of 3,063,152 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Department store fans?

61.5% of Department store fans are female, 38.5% are male, with an average age of 37.1 years.

Which brands do Department store fans like most?

Department store fans show strongest brand affinity for Flaconi (8.72×), Breuninger (3.95×), and PARFUMDREAMS (9.12×) over the country average.

Where do Department store fans live in Germany?

Department store fans in Germany are most concentrated in Bayern (reach 1,025,742), Nordrhein-Westfalen (reach 564,510), and Hessen (reach 417,734). These three regions account for the largest share of the active audience.

What other brands do Department store fans also like?

Beyond Department store itself, the audience over-indexes on Breuninger (3.95×), PARFUMDREAMS (9.12×), Rossmann (2.77×), and Yahoo!ショッピング (3.1×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Department store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.