A data profile of the people who buy, follow and care about Department store in Spain — modelled from more than twelve digital signal sources. Department store has an estimated audience of 3,140,974 people in Spain.
The average Department store fan in Spain is 42.4 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Movies, Barcelona, Personal care, with strongest over-indexing on Movies (1.51× the country average).
Demographically, the Department store audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Department store fan in Spain is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Movies.
The key figures that characterise the Department store profile in Spain.
65.7% are female, 34.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 42.4 |
| Estimated audience size | 3,140,974 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Department store audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 12.0% |
| Japan | 11.9% |
Where the Department store audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~100K | 1.63× | |
| 02 | Catalonia | ~900K | 1.57× | |
| 03 | Canary Islands | ~200K | 1.43× | |
| 04 | Andalusia | ~800K | 1.35× | |
| 05 | Community of Madrid | ~700K | 1.33× | |
| 06 | Basque Autonomous Country | ~100K | 1.20× | |
| 07 | Comunidad Valenciana | ~400K | 1.11× | |
| 08 | Region of Murcia | ~100K | 0.97× | |
| 09 | La Rioja | ~20K | 0.97× | |
| 10 | Navarre | ~40K | 0.94× | |
| 11 | Cantabria | ~40K | 0.92× | |
| 12 | Extremadura | ~60K | 0.90× | |
| 13 | Aragon | ~70K | 0.88× | |
| 14 | Principality of Asturias | ~60K | 0.87× | |
| 15 | Galicia | ~100K | 0.84× | |
| 16 | Castilla-La Mancha | ~100K | 0.84× | |
| 17 | Castile and León | ~100K | 0.83× |
The strongest cross-interests of the Department store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Longchamp | Fashion & Accessoires | 4.15× | ||
| 02 | Maquillaje Profesional | Beauty & Wellness | 2.06× | ||
| 03 | Organic product | Food & Beverages | 2.04× | ||
| 04 | Bookselling | Literature | 2.02× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 1.94× | ||
| 06 | Moda Feminina | Fashion & Accessoires | 1.92× | ||
| 07 | Natural skin care | Beauty & Wellness | 1.92× | ||
| 08 | Zara Home | Home & Garden | 1.82× | ||
| 09 | Barcelona | Travel & Leisure | 1.78× | ||
| 10 | Stradivarius | Shopping | 1.77× | ||
| 11 | Self-awareness | Health | 1.76× | ||
| 12 | Self-love | Health | 1.70× | ||
| 13 | Men's clothing | Fashion & Accessoires | 1.67× | ||
| 14 | Renovation | Home & Garden | 1.66× | ||
| 15 | Harry Potter | Movies & TV | 1.62× | ||
| 16 | Personal care | Health | 1.57× | ||
| 17 | Mercadona | Shopping | 1.57× | ||
| 18 | Weddings | Kids & Family | 1.54× | ||
| 19 | Movies | Movies & TV | 1.51× | ||
| 20 | El Corte Inglés | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.46× | |
| Mindfulness | BALANCE | 1.32× | |
| Creativity | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Career Orientation | POWER | 0.71× |
Department store has an estimated audience of 3,140,974 people in Spain, concentrated in Catalonia and Andalusia.
65.7% of Department store fans are female, 34.3% are male, with an average age of 42.4 years.
Department store fans show strongest brand affinity for Movies (1.51×), Barcelona (1.78×), and Personal care (1.57×) over the country average.
Department store fans in Spain are most concentrated in Catalonia (reach ~900K), Andalusia (reach ~800K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Department store itself, the audience over-indexes on Barcelona (1.78×), Personal care (1.57×), Harry Potter (1.62×), and Maquillaje Profesional (2.06×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Department store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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