A data profile of the people who buy, follow and care about Department store in Brazil — modelled from more than twelve digital signal sources. Department store has an estimated audience of 9,674,810 people in Brazil.
The average Department store fan in Brazil is 41.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Casas Bahia, Carrefour, Hypermarket, with strongest over-indexing on Casas Bahia (1.65× the country average).
Demographically, the Department store audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Department store fan in Brazil is more female, around 41.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Casas Bahia.
The key figures that characterise the Department store profile in Brazil.
69.2% are female, 30.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 41.2 |
| Estimated audience size | 9,674,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Department store audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 12.0% |
| Japan | 11.9% |
Where the Department store audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~3M | 1.20× | |
| 02 | Roraima | ~30K | 1.14× | |
| 03 | Rio de Janeiro | ~1M | 1.12× | |
| 04 | Federal District | ~200K | 1.08× | |
| 05 | Rondônia | ~90K | 1.07× | |
| 06 | Acre | ~40K | 1.06× | |
| 07 | Amapá | ~40K | 1.05× | |
| 08 | Goiás | ~400K | 1.03× | |
| 09 | Santa Catarina | ~400K | 1.00× | |
| 10 | Tocantins | ~60K | 0.99× | |
| 11 | Rio Grande do Norte | ~200K | 0.98× | |
| 12 | Sergipe | ~100K | 0.98× | |
| 13 | Paraíba | ~200K | 0.97× | |
| 14 | Mato Grosso | ~200K | 0.97× | |
| 15 | Amazonas | ~200K | 0.97× | |
| 16 | Alagoas | ~100K | 0.97× | |
| 17 | Piauí | ~100K | 0.96× | |
| 18 | Mato Grosso do Sul | ~100K | 0.95× | |
| 19 | Espírito Santo | ~200K | 0.94× | |
| 20 | Paraná | ~600K | 0.93× | |
| 21 | Rio Grande do Sul | ~500K | 0.93× | |
| 22 | Maranhão | ~200K | 0.93× | |
| 23 | Pernambuco | ~400K | 0.92× | |
| 24 | Pará | ~300K | 0.91× | |
| 25 | Minas Gerais | ~900K | 0.90× | |
| 26 | Ceará | ~400K | 0.89× | |
| 27 | Bahia | ~500K | 0.84× |
The strongest cross-interests of the Department store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | South Dakota | Travel & Leisure | 2.47× | ||
| 02 | Hypermarket | Shopping | 1.88× | ||
| 03 | Deal of the day | Shopping | 1.85× | ||
| 04 | Carrefour | Shopping | 1.82× | ||
| 05 | Lojas Renner | Fashion & Accessoires | 1.79× | ||
| 06 | Discounts and allowances | Shopping | 1.78× | ||
| 07 | Riachuelo | Shopping | 1.75× | ||
| 08 | Lojas Americanas | Shopping | 1.75× | ||
| 09 | Sandal | Fashion & Accessoires | 1.66× | ||
| 10 | Casas Bahia | Shopping | 1.65× | ||
| 11 | Arezzo | Travel & Leisure | 1.57× | ||
| 12 | Andressa Urach | Fashion & Accessoires | 1.56× | ||
| 13 | Dafiti | Fashion & Accessoires | 1.55× | ||
| 14 | Coupons | Shopping | 1.54× | ||
| 15 | Price | Shopping | 1.52× | ||
| 16 | Shopee | Shopping | 1.52× | ||
| 17 | O Boticário | Shopping | 1.51× | ||
| 18 | Discount stores | Shopping | 1.51× | ||
| 19 | Skirt | Fashion & Accessoires | 1.51× | ||
| 20 | Child development | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.46× | |
| Creativity | OPEN | 1.11× | |
| Spirituality | BALANCE | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Early Adopter Mentality | POWER | 0.57× | |
| Risk Appetite | THRILL | 0.58× |
Department store has an estimated audience of 9,674,810 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
69.2% of Department store fans are female, 30.8% are male, with an average age of 41.2 years.
Department store fans show strongest brand affinity for Casas Bahia (1.65×), Carrefour (1.82×), and Hypermarket (1.88×) over the country average.
Department store fans in Brazil are most concentrated in São Paulo (reach ~3M), Rio de Janeiro (reach ~1M), and Minas Gerais (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Department store itself, the audience over-indexes on Carrefour (1.82×), Hypermarket (1.88×), Deal of the day (1.85×), and Price (1.52×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Department store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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