A data profile of the people who buy, follow and care about Sandal in Brazil — modelled from more than twelve digital signal sources. Sandal has an estimated audience of 7,844,756 people in Brazil.
Sandal has an estimated audience of 7,844,756 people in Brazil. 77.6% are female, 22.4% are male, average age 41.0. Top brand affinities: Instagram, Shopping malls, Personal care, Beauty salons, Handbags.
Top brand affinities include Instagram, Shopping malls, Personal care, with strongest over-indexing on Instagram (1.99× the country average).
Demographically, the Sandal audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Creativity, Sustainability.
The typical Sandal fan in Brazil is more female, around 41.0 years old, with strong Creativity tendencies and a notable affinity for Instagram.
The key figures that characterise the Sandal profile in Brazil.
77.6% are female, 22.4% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 41.0 |
| Estimated audience size | 7,844,756 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Sandal audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.8% |
| Brazil | 6.9% |
| Japan | 5.7% |
The strongest cross-interests of the Sandal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Court shoe | Fashion & Accessoires | 4.75× | ||
| 02 | Flip-flops | Fashion & Accessoires | 4.21× | ||
| 03 | Mixed martial arts | Sports | 3.24× | ||
| 04 | Havaianas | Fashion & Accessoires | 2.88× | ||
| 05 | Handbags | Fashion & Accessoires | 2.58× | ||
| 06 | Lojas Renner | Fashion & Accessoires | 2.47× | ||
| 07 | Dafiti | Fashion & Accessoires | 2.29× | ||
| 08 | Shopping malls | Shopping | 2.08× | ||
| 09 | Beauty salons | Beauty & Wellness | 2.06× | ||
| 10 | Boutiques | Fashion & Accessoires | 2.04× | ||
| 11 | Fragrances | Beauty & Wellness | 2.01× | ||
| 12 | Internet & Social Media | 1.99× | |||
| 13 | Discount stores | Shopping | 1.98× | ||
| 14 | Medicine | Business & Career | 1.93× | ||
| 15 | Rock music | Music & Radio | 1.93× | ||
| 16 | Personal care | Health | 1.91× | ||
| 17 | Pop music | Music & Radio | 1.89× | ||
| 18 | Furniture | Home & Garden | 1.85× | ||
| 19 | Country music | Music & Radio | 1.80× | ||
| 20 | Entrepreneurship | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.26× | |
| Sustainability | BALANCE | 1.78× | |
| Community Orientation | OPEN | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Risk Appetite | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sandal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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