A data profile of the people who buy, follow and care about Sandal in Spain — modelled from more than twelve digital signal sources. Sandal has an estimated audience of 3,414,518 people in Spain.
Sandal has an estimated audience of 3,414,518 people in Spain. 78.5% are female, 21.5% are male, average age 43.0. Top brand affinities: Birkenstock, Mango, High-heeled footwear, WhatsApp, Honeymoon.
Top brand affinities include Birkenstock, Mango, High-heeled footwear, with strongest over-indexing on Birkenstock (10.39× the country average).
Demographically, the Sandal audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Sandal fan in Spain is more female, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Birkenstock.
The key figures that characterise the Sandal profile in Spain.
78.5% are female, 21.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 78.5% |
| Male | 21.5% |
| Average age | 43.0 |
| Estimated audience size | 3,414,518 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Sandal audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.8% |
| Brazil | 6.9% |
| Japan | 5.7% |
The strongest cross-interests of the Sandal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birkenstock | Fashion & Accessoires | 10.39× | ||
| 02 | Honeymoon | Kids & Family | 8.54× | ||
| 03 | Mango | Shopping | 4.95× | ||
| 04 | High-heeled footwear | Fashion & Accessoires | 4.66× | ||
| 05 | Desigual | Fashion & Accessoires | 3.95× | ||
| 06 | Made in Italy | Business & Career | 3.09× | ||
| 07 | Lunch | Food & Beverages | 3.09× | ||
| 08 | Leather | Fashion & Accessoires | 2.87× | ||
| 09 | Massimo Dutti | Shopping | 2.86× | ||
| 10 | Volunteering | Politics & Society | 2.84× | ||
| 11 | H&M | Shopping | 2.28× | ||
| 12 | Stradivarius | Shopping | 2.27× | ||
| 13 | Primark | Shopping | 2.11× | ||
| 14 | Discount stores | Shopping | 2.08× | ||
| 15 | Internet & Social Media | 1.97× | |||
| 16 | Aldi | Shopping | 1.96× | ||
| 17 | Coches.net | Cars & Mobility | 1.82× | ||
| 18 | IKEA | Home & Garden | 1.79× | ||
| 19 | Iberia (airline) | Travel & Leisure | 1.72× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.65× | |
| Sustainability | BALANCE | 1.64× | |
| Price Sensitivity | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Extroversion | THRILL | 0.84× | |
| Need for Security | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sandal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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