Sandal Audience in Germany
Sandal has an estimated audience of 3,082,837 people in Germany. 83.0% are female, 17.0% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Birkenstock, Deichmann, Pandora, Western Union, Satire.
The average Sandal fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Birkenstock, Deichmann, Pandora, with strongest over-indexing on Birkenstock (8.67× the country average). Demographically, the Sandal audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sandal fans
| Metric | Value |
|---|---|
| Female | 83.0% |
| Male | 17.0% |
| Average age | 43.6 |
| Estimated audience size | 3,082,837 |
Audience persona
The typical Sandal fan in Germany is more female, around 43.6 years old, with strong Creativity tendencies and a notable affinity for Birkenstock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 778,988 | 1.15× |
| Bayern | 587,972 | 1.19× |
| Baden-Württemberg | 492,784 | 1.17× |
| Niedersachsen | 340,973 | 1.14× |
| Hessen | 247,424 | 1.05× |
| Rheinland-Pfalz | 184,389 | 1.19× |
| Sachsen | 117,923 | 0.78× |
| Berlin | 109,764 | 0.8× |
| Schleswig-Holstein | 107,936 | 0.98× |
| Brandenburg | 85,290 | 0.89× |
| Sachsen-Anhalt | 71,757 | 0.9× |
| Thüringen | 66,646 | 0.85× |
| Hamburg | 63,110 | 0.91× |
| Mecklenburg-Vorpommern | 55,290 | 0.94× |
| Saarland | 44,839 | 1.18× |
| Bremen | 23,243 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Birkenstock | 8.67× | Fashion & Accessoires |
| Deichmann | 3.33× | Shopping |
| Pandora | 6.62× | Fashion & Accessoires |
| Western Union | 5.2× | Business & Career |
| Satire | 5.43× | Literature |
| Real property | 5.55× | Home & Garden |
| Google News | 4.93× | News |
| Leggings | 4.66× | Fashion & Accessoires |
| Tagesschau | 1.98× | Movies & TV |
| H&M | 2.19× | Shopping |
| German television comedy | 5.42× | Movies & TV |
| Ernsting's family | 3.5× | Shopping |
| C&A | 2.79× | Shopping |
| Tchibo | 2.73× | Shopping |
| Gina Tricot | 5.08× | Fashion & Accessoires |
| Fressnapf | 2.92× | Shopping |
| Slip-on shoe | 7.86× | Fashion & Accessoires |
| Tom Tailor | 4.35× | Fashion & Accessoires |
| IKEA | 1.63× | Home & Garden |
| Family | 1.54× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.61 |
| Sustainability | BALANCE | 1.55 |
| Sports Activity | POWER | 1.34 |
| Design Affinity | PREMIUM | 1.34 |
| Pet Ownership | JOY | 1.23 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Brazil | 6.9% |
| Japan | 5.7% |
See Sandal audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sandal have in Germany?
Sandal has an estimated audience of 3,082,837 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sandal fans?
83.0% of Sandal fans are female, 17.0% are male, with an average age of 43.6 years.
Which brands do Sandal fans like most?
Sandal fans show strongest brand affinity for Birkenstock (8.67×), Deichmann (3.33×), and Pandora (6.62×) over the country average.
Where do Sandal fans live in Germany?
Sandal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 778,988), Bayern (reach 587,972), and Baden-Württemberg (reach 492,784). These three regions account for the largest share of the active audience.
What other brands do Sandal fans also like?
Beyond Sandal itself, the audience over-indexes on Deichmann (3.33×), Pandora (6.62×), Western Union (5.2×), and Satire (5.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sandal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.