Flip-flops Audience in Germany
Flip-flops has an estimated audience of 1,414,543 people in Germany. 77.9% are female, 22.1% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Street One, Panties, Intimissimi, Steve Madden, Nightwear.
The average Flip-flops fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Street One, Panties, Intimissimi, with strongest over-indexing on Street One (12.79× the country average). Demographically, the Flip-flops audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Flip-flops fans
| Metric | Value |
|---|---|
| Female | 77.9% |
| Male | 22.1% |
| Average age | 42.7 |
| Estimated audience size | 1,414,543 |
Audience persona
The typical Flip-flops fan in Germany is more female, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Street One.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 348,144 | 1.12× |
| Bayern | 265,112 | 1.17× |
| Baden-Württemberg | 232,232 | 1.2× |
| Niedersachsen | 128,743 | 0.94× |
| Hessen | 118,929 | 1.1× |
| Berlin | 71,622 | 1.13× |
| Rheinland-Pfalz | 68,430 | 0.97× |
| Sachsen | 64,953 | 0.94× |
| Schleswig-Holstein | 48,382 | 0.95× |
| Hamburg | 39,011 | 1.22× |
| Brandenburg | 38,093 | 0.87× |
| Thüringen | 31,275 | 0.87× |
| Sachsen-Anhalt | 30,683 | 0.84× |
| Mecklenburg-Vorpommern | 20,092 | 0.74× |
| Saarland | 18,666 | 1.07× |
| Bremen | 10,486 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Street One | 12.79× | Fashion & Accessoires |
| Panties | 7.47× | Fashion & Accessoires |
| Intimissimi | 6.4× | Fashion & Accessoires |
| Steve Madden | 12.49× | Fashion & Accessoires |
| Nightwear | 8× | Fashion & Accessoires |
| UGG Australia | 17.68× | Fashion & Accessoires |
| COS | 5.14× | Shopping |
| Skirt | 3.66× | Fashion & Accessoires |
| Sandal | 5.32× | Fashion & Accessoires |
| Slipper | 10.54× | Fashion & Accessoires |
| Natural World | 2.35× | Fashion & Accessoires |
| Birkenstock | 4.4× | Fashion & Accessoires |
| Hosiery | 4.64× | Fashion & Accessoires |
| Reiss (brand) | 10.99× | Fashion & Accessoires |
| Bodysuit | 8.76× | Fashion & Accessoires |
| Slip-on shoe | 9.16× | Fashion & Accessoires |
| Shellac | 5.12× | Beauty & Wellness |
| Tights | 5.55× | Fashion & Accessoires |
| Undergarment | 2.73× | Fashion & Accessoires |
| Rieker Shoes | 9.15× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.76 |
| Creativity | OPEN | 1.67 |
| Design Affinity | PREMIUM | 1.43 |
| Mindfulness | BALANCE | 1.35 |
| Sports Activity | POWER | 1.31 |
| Family Orientation | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| Brazil | 6.8% |
| United Kingdom | 4.6% |
See Flip-flops audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Flip-flops have in Germany?
Flip-flops has an estimated audience of 1,414,543 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flip-flops fans?
77.9% of Flip-flops fans are female, 22.1% are male, with an average age of 42.7 years.
Which brands do Flip-flops fans like most?
Flip-flops fans show strongest brand affinity for Street One (12.79×), Panties (7.47×), and Intimissimi (6.4×) over the country average.
Where do Flip-flops fans live in Germany?
Flip-flops fans in Germany are most concentrated in Nordrhein-Westfalen (reach 348,144), Bayern (reach 265,112), and Baden-Württemberg (reach 232,232). These three regions account for the largest share of the active audience.
What other brands do Flip-flops fans also like?
Beyond Flip-flops itself, the audience over-indexes on Panties (7.47×), Intimissimi (6.4×), Steve Madden (12.49×), and Nightwear (8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flip-flops. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.