Rascasse Audience Intelligence

Flip-flops Audience in Germany

A data profile of the people who buy, follow and care about Flip-flops in Germany — modelled from more than twelve digital signal sources. Flip-flops has an estimated audience of 1,414,543 people in Germany.

#2504among Topic in Germany#248in Fashion & Accessoires

The average Flip-flops fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Street One, Panties, Intimissimi, with strongest over-indexing on Street One (12.79× the country average).

Demographically, the Flip-flops audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Flip-flops fan in Germany is more female, around 42.7 years old, with strong Creativity tendencies and a notable affinity for Street One.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flip-flops profile in Germany.

Audience size
1.4M
in Germany
Gender
77.9%♀
22.1% male
Age
42.7
average years
Country rank
#4715
Topic in Germany
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flip-flops fans

77.9% are female, 22.1% are male, average age 42.7.

Fig. 02

Gender split

77.9%
Female
22.1%
Male
Demographic split for Flip-flops audience in Germany
MetricValue
Female77.9%
Male22.1%
Average age42.7
Estimated audience size1,414,543
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Flip-flops audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3922%
40-4927%
50+24%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Flip-flops audience comes from Germany.

Worldwide audience distribution share by country for Flip-flops
CountryShare
United States13.3%
Brazil6.8%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flip-flops audience in Germany is strongest.

Fig. 05

Top regions by affinity

Flip-flops fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.26×
02Nordrhein-Westfalen~400K1.19×
03Baden-Württemberg~200K1.14×
04Saarland~20K1.10×
05Berlin~70K1.09×
06Hessen~100K1.08×
07Bayern~200K1.05×
08Rheinland-Pfalz~70K1.01×
09Schleswig-Holstein~50K0.96×
10Bremen~10K0.95×
11Sachsen~60K0.92×
12Niedersachsen~100K0.91×
13Thüringen~30K0.91×
14Brandenburg~40K0.87×
15Sachsen-Anhalt~30K0.83×
16Mecklenburg-Vorpommern~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Flip-flops, Germany
0.81×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flip-flops audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flip-flops audience
#·InterestCategoryAffinity×
01UGG AustraliaFashion & Accessoires17.68×
02Street OneFashion & Accessoires12.79×
03Steve MaddenFashion & Accessoires12.49×
04Reiss (brand)Fashion & Accessoires10.99×
05SlipperFashion & Accessoires10.54×
06Slip-on shoeFashion & Accessoires9.16×
07Rieker ShoesFashion & Accessoires9.15×
08TEZENISFashion & Accessoires8.92×
09BodysuitFashion & Accessoires8.76×
10NightwearFashion & Accessoires8.00×
11PantiesFashion & Accessoires7.47×
12IntimissimiFashion & Accessoires6.40×
13TightsFashion & Accessoires5.55×
14SandalFashion & Accessoires5.32×
15COSShopping5.14×
16ShellacBeauty & Wellness5.12×
17HosieryFashion & Accessoires4.64×
18BirkenstockFashion & Accessoires4.40×
19SkirtFashion & Accessoires3.66×
20UndergarmentFashion & Accessoires2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flip-flops audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flip-flops audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.60×
Design AffinityPREMIUM1.58×
MindfulnessBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flip-flops audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
PatriotismCONSERVATISM0.79×
Convenience OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flip-flops have in Germany?

Flip-flops has an estimated audience of 1,414,543 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Flip-flops fans?

77.9% of Flip-flops fans are female, 22.1% are male, with an average age of 42.7 years.

03

Which brands do Flip-flops fans like most?

Flip-flops fans show strongest brand affinity for Street One (12.79×), Panties (7.47×), and Intimissimi (6.4×) over the country average.

04

Where do Flip-flops fans live in Germany?

Flip-flops fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Flip-flops fans also like?

Beyond Flip-flops itself, the audience over-indexes on Panties (7.47×), Intimissimi (6.4×), Steve Madden (12.49×), and Nightwear (8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Flip-flops audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Flip-flops. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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