Rieker Shoes Audience in Germany
Rieker Shoes has an estimated audience of 561,903 people in Germany. 84.3% are female, 15.7% are male, average age 49.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Steve Madden, Geox, Street One, Sports equipment, Nine West.
The average Rieker Shoes fan in Germany is 49.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Steve Madden, Geox, Street One, with strongest over-indexing on Steve Madden (24.58× the country average). Demographically, the Rieker Shoes audience skews more female with an average age of 49.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of Rieker Shoes fans
| Metric | Value |
|---|---|
| Female | 84.3% |
| Male | 15.7% |
| Average age | 49.4 |
| Estimated audience size | 561,903 |
Audience persona
The typical Rieker Shoes fan in Germany is more female, around 49.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Steve Madden.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 191,651 | 1.17× |
| Bayern | 144,951 | 1.2× |
| Baden-Württemberg | 104,579 | 1.02× |
| Niedersachsen | 88,162 | 1.21× |
| Hessen | 56,467 | 0.99× |
| Rheinland-Pfalz | 46,456 | 1.23× |
| Sachsen | 35,550 | 0.97× |
| Schleswig-Holstein | 25,682 | 0.95× |
| Berlin | 22,752 | 0.68× |
| Brandenburg | 20,912 | 0.9× |
| Thüringen | 19,862 | 1.04× |
| Sachsen-Anhalt | 17,321 | 0.89× |
| Mecklenburg-Vorpommern | 12,859 | 0.9× |
| Hamburg | 12,618 | 0.74× |
| Saarland | 11,724 | 1.27× |
| Bremen | 5,467 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steve Madden | 24.58× | Fashion & Accessoires |
| Geox | 18.22× | Fashion & Accessoires |
| Street One | 6.71× | Fashion & Accessoires |
| Sports equipment | 4.81× | Sports |
| Nine West | 29.31× | Fashion & Accessoires |
| Brogue shoe | 29.22× | Fashion & Accessoires |
| Högl | 29.86× | Fashion & Accessoires |
| Health And Beauty | 4.87× | Beauty & Wellness |
| Black Friday | 4.83× | Shopping |
| Le Coq Sportif | 29.23× | Fashion & Accessoires |
| Waistcoat | 6.85× | Fashion & Accessoires |
| Hush Puppies | 30.23× | Fashion & Accessoires |
| Skechers | 6.42× | Fashion & Accessoires |
| Cole Haan | 28.87× | Fashion & Accessoires |
| Otrium | 12.82× | Fashion & Accessoires |
| Black Friday Deals | 4.98× | Shopping |
| Ulla Popken | 3.6× | Fashion & Accessoires |
| OLX | 5.73× | Shopping |
| Gala | 1.82× | News |
| Boat shoe | 28.39× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.58 |
| Early Adopter Mentality | POWER | 1.38 |
| Community Orientation | OPEN | 1.35 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Creativity | OPEN | 1.31 |
| Family Orientation | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.2% |
| United Kingdom | 13.3% |
| Hungary | 11.2% |
See Rieker Shoes audiences in other countries
More Footwear audiences in Germany
- Birkenstock (4,130,177)
- Skechers (1,795,234)
- Dr. Martens (1,719,616)
- Veja Sneakers (1,683,672)
- Crocs (1,570,022)
Frequently asked questions
How many fans does Rieker Shoes have in Germany?
Rieker Shoes has an estimated audience of 561,903 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rieker Shoes fans?
84.3% of Rieker Shoes fans are female, 15.7% are male, with an average age of 49.4 years.
Which brands do Rieker Shoes fans like most?
Rieker Shoes fans show strongest brand affinity for Steve Madden (24.58×), Geox (18.22×), and Street One (6.71×) over the country average.
Where do Rieker Shoes fans live in Germany?
Rieker Shoes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 191,651), Bayern (reach 144,951), and Baden-Württemberg (reach 104,579). These three regions account for the largest share of the active audience.
What other brands do Rieker Shoes fans also like?
Beyond Rieker Shoes itself, the audience over-indexes on Geox (18.22×), Street One (6.71×), Sports equipment (4.81×), and Nine West (29.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rieker Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.