Waistcoat Audience in Germany
Waistcoat has an estimated audience of 1,822,128 people in Germany. 58.0% are female, 42.0% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Child development, Primark, Home Interior Design, Natural World.
The average Waistcoat fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Child development, Primark, with strongest over-indexing on Gala (1.99× the country average). Demographically, the Waistcoat audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Waistcoat fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 34.9 |
| Estimated audience size | 1,822,128 |
Audience persona
The typical Waistcoat fan in Germany is more female, around 34.9 years old, with strong Sustainability tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 426,448 | 1.07× |
| Bayern | 339,246 | 1.16× |
| Baden-Württemberg | 259,664 | 1.04× |
| Hessen | 203,560 | 1.47× |
| Niedersachsen | 165,858 | 0.94× |
| Berlin | 150,364 | 1.85× |
| Rheinland-Pfalz | 85,673 | 0.94× |
| Sachsen | 75,750 | 0.85× |
| Schleswig-Holstein | 57,990 | 0.89× |
| Hamburg | 48,673 | 1.18× |
| Brandenburg | 43,507 | 0.77× |
| Thüringen | 31,231 | 0.67× |
| Sachsen-Anhalt | 31,053 | 0.66× |
| Mecklenburg-Vorpommern | 21,595 | 0.62× |
| Saarland | 17,679 | 0.79× |
| Bremen | 17,349 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 1.99× | News |
| Child development | 2.7× | Business & Career |
| Primark | 2.17× | Shopping |
| Home Interior Design | 2.55× | Home & Garden |
| Natural World | 1.79× | Fashion & Accessoires |
| Dog lovers | 2.37× | Pets & Animals |
| Architecture & Design | 2.34× | Business & Career |
| 1.6× | Internet & Social Media | |
| Home Design | 2.13× | Home & Garden |
| Euphoria | 1.53× | Movies & TV |
| Healthy habits | 2.1× | Health |
| Home Interiors | 2.62× | Home & Garden |
| Horse training | 2.17× | Pets & Animals |
| Dog walking | 1.9× | Pets & Animals |
| Gina Tricot | 3.62× | Fashion & Accessoires |
| Unique Gifts | 2.61× | Shopping |
| Horse breeding | 2× | Pets & Animals |
| About You | 2.21× | Shopping |
| Sex and the City | 2.14× | Movies & TV |
| Horse & Rider | 2.17× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.86 |
| Luxury Orientation | PREMIUM | 1.69 |
| Individualism | JOY | 1.55 |
| Quality Awareness | PREMIUM | 1.53 |
| Design Affinity | PREMIUM | 1.51 |
| Convenience Orientation | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 13.0% |
| United States | 11.6% |
| United Kingdom | 7.2% |
See Waistcoat audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Waistcoat have in Germany?
Waistcoat has an estimated audience of 1,822,128 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Waistcoat fans?
58.0% of Waistcoat fans are female, 42.0% are male, with an average age of 34.9 years.
Which brands do Waistcoat fans like most?
Waistcoat fans show strongest brand affinity for Gala (1.99×), Child development (2.7×), and Primark (2.17×) over the country average.
Where do Waistcoat fans live in Germany?
Waistcoat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 426,448), Bayern (reach 339,246), and Baden-Württemberg (reach 259,664). These three regions account for the largest share of the active audience.
What other brands do Waistcoat fans also like?
Beyond Waistcoat itself, the audience over-indexes on Child development (2.7×), Primark (2.17×), Home Interior Design (2.55×), and Natural World (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waistcoat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.