Dog lovers Audience in Germany
Dog lovers has an estimated audience of 8,398,666 people in Germany. 64.8% are female, 35.2% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Pet store, Pet food, Spiegel Online, Lieferando.de, Do it yourself (DIY).
The average Dog lovers fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Pet store, Pet food, Spiegel Online, with strongest over-indexing on Pet store (5.69× the country average). Demographically, the Dog lovers audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Political party
Demographics of Dog lovers fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 36.3 |
| Estimated audience size | 8,398,666 |
Audience persona
The typical Dog lovers fan in Germany is more female, around 36.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 779,650 | 0.42× |
| Baden-Württemberg | 463,932 | 0.4× |
| Bayern | 459,499 | 0.34× |
| Niedersachsen | 439,487 | 0.54× |
| Sachsen-Anhalt | 285,774 | 1.31× |
| Thüringen | 283,926 | 1.33× |
| Hessen | 280,005 | 0.44× |
| Mecklenburg-Vorpommern | 252,543 | 1.57× |
| Rheinland-Pfalz | 251,822 | 0.6× |
| Brandenburg | 243,958 | 0.94× |
| Sachsen | 239,989 | 0.58× |
| Saarland | 236,706 | 2.3× |
| Bremen | 236,592 | 3.29× |
| Schleswig-Holstein | 215,676 | 0.72× |
| Berlin | 176,433 | 0.47× |
| Hamburg | 141,923 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet store | 5.69× | Pets & Animals |
| Pet food | 3.17× | Pets & Animals |
| Spiegel Online | 1.97× | News |
| Lieferando.de | 2.09× | Food & Beverages |
| Do it yourself (DIY) | 1.9× | Home & Garden |
| Natural foods | 3.67× | Food & Beverages |
| Pets | 1.51× | Pets & Animals |
| Vegetable Gardening | 5.02× | Food & Beverages |
| Gina Tricot | 4.88× | Fashion & Accessoires |
| Livemusic | 2.47× | Music & Radio |
| Labrador Retriever | 2.83× | Pets & Animals |
| Dog grooming | 4.45× | Pets & Animals |
| Yorkshire Terrier | 2.92× | Pets & Animals |
| Shih Tzu | 2.98× | Pets & Animals |
| Beagle | 2.88× | Pets & Animals |
| Airbnb | 1.68× | Travel & Leisure |
| Gala | 1.63× | News |
| Pet adoption | 3.83× | Pets & Animals |
| Tom Tailor | 3.43× | Fashion & Accessoires |
| Great Dane | 3.19× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.4 |
| Sustainability | BALANCE | 1.36 |
| DIY Mentality | THRILL | 1.32 |
| Individualism | JOY | 1.27 |
| Sports Activity | POWER | 1.27 |
| Luxury Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 13.5% |
| Germany | 6.6% |
See Dog lovers audiences in other countries
More Political party audiences in Germany
- Social Democratic Party of Germany (4,131,229)
- Christian Social Union in Bavaria (999,068)
- Free Voters (937,628)
- Die PARTEI (484,075)
- Freedom Party of Austria (460,742)
Frequently asked questions
How many fans does Dog lovers have in Germany?
Dog lovers has an estimated audience of 8,398,666 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Dog lovers fans?
64.8% of Dog lovers fans are female, 35.2% are male, with an average age of 36.3 years.
Which brands do Dog lovers fans like most?
Dog lovers fans show strongest brand affinity for Pet store (5.69×), Pet food (3.17×), and Spiegel Online (1.97×) over the country average.
Where do Dog lovers fans live in Germany?
Dog lovers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 779,650), Baden-Württemberg (reach 463,932), and Bayern (reach 459,499). These three regions account for the largest share of the active audience.
What other brands do Dog lovers fans also like?
Beyond Dog lovers itself, the audience over-indexes on Pet food (3.17×), Spiegel Online (1.97×), Lieferando.de (2.09×), and Do it yourself (DIY) (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dog lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.