Rascasse Audience Intelligence

Dog lovers Audience in Germany

A data profile of the people who buy, follow and care about Dog lovers in Germany — modelled from more than twelve digital signal sources. Dog lovers has an estimated audience of 8,398,666 people in Germany.

#290among Topic in Germany#11in Pets & Animals

The average Dog lovers fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pet store, Pet sitting, Dog grooming, with strongest over-indexing on Pet store (5.04× the country average).

Demographically, the Dog lovers audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dog lovers fan in Germany is more female, around 36.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog lovers profile in Germany.

Audience size
8.4M
in Germany
Gender
64.8%♀
35.2% male
Age
36.3
average years
Country rank
#480
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog lovers fans

64.8% are female, 35.2% are male, average age 36.3.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Dog lovers audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age36.3
Estimated audience size8,398,666
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Dog lovers audience in Germany
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Dog lovers audience comes from Germany.

Worldwide audience distribution share by country for Dog lovers
CountryShare
United States23.2%
Japan13.5%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog lovers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dog lovers fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~100K1.42×
02Saarland~100K1.24×
03Mecklenburg-Vorpommern~200K1.11×
04Sachsen-Anhalt~200K1.06×
05Thüringen~200K1.06×
06Brandenburg~300K0.99×
07Schleswig-Holstein~300K0.95×
08Hamburg~200K0.95×
09Rheinland-Pfalz~400K0.93×
10Sachsen~400K0.92×
11Berlin~300K0.89×
12Niedersachsen~700K0.86×
13Hessen~500K0.85×
14Baden-Württemberg~900K0.82×
15Bayern~1M0.80×
16Nordrhein-Westfalen~1.5M0.75×
Fig. 06

Affinity by region

Affinity by region — Dog lovers, Germany
0.75×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog lovers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog lovers audience
#·InterestCategoryAffinity×
01Dog groomingPets & Animals5.93×
02Cats (musical)Music & Radio5.67×
03Pet storePets & Animals5.04×
04Pet sittingPets & Animals4.12×
05Shih TzuPets & Animals3.02×
06Siberian HuskyPets & Animals2.97×
07Yorkshire TerrierPets & Animals2.94×
08BeaglePets & Animals2.92×
09Labrador RetrieverPets & Animals2.84×
10Property finderHome & Garden2.78×
11French BulldogPets & Animals2.76×
12Pet foodPets & Animals2.73×
13Digital photographyBusiness & Career2.54×
14HugendubelShopping2.27×
15BatmanMovies & TV2.00×
16Luxury goodsFashion & Accessoires1.98×
17Women's clothingFashion & Accessoires1.93×
18Do it yourself (DIY)Home & Garden1.85×
19AirbnbTravel & Leisure1.79×
20Harry PotterMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog lovers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog lovers audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.44×
Price SensitivityPREMIUM1.61×
Luxury OrientationPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog lovers audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.66×
PatriotismCONSERVATISM0.90×
Career OrientationPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog lovers have in Germany?

Dog lovers has an estimated audience of 8,398,666 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dog lovers fans?

64.8% of Dog lovers fans are female, 35.2% are male, with an average age of 36.3 years.

03

Which brands do Dog lovers fans like most?

Dog lovers fans show strongest brand affinity for Pet store (5.04×), Pet sitting (4.12×), and Dog grooming (5.93×) over the country average.

04

Where do Dog lovers fans live in Germany?

Dog lovers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Dog lovers fans also like?

Beyond Dog lovers itself, the audience over-indexes on Pet sitting (4.12×), Dog grooming (5.93×), Pet food (2.73×), and Harry Potter (1.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Dog lovers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dog lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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