A data profile of the people who buy, follow and care about Dog lovers in Spain — modelled from more than twelve digital signal sources. Dog lovers has an estimated audience of 3,961,728 people in Spain.
Dog lovers has an estimated audience of 3,961,728 people in Spain. 64.8% are female, 35.2% are male, average age 40.5. Top brand affinities: Pet store, Groupon, Pet food, Deal of the day, Labrador Retriever.
Top brand affinities include Pet store, Groupon, Pet food, with strongest over-indexing on Pet store (5.22× the country average).
Demographically, the Dog lovers audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.
The typical Dog lovers fan in Spain is more female, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Dog lovers profile in Spain.
64.8% are female, 35.2% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 40.5 |
| Estimated audience size | 3,961,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Dog lovers audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 13.5% |
| Germany | 6.6% |
The strongest cross-interests of the Dog lovers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cashback reward program | Shopping | 13.30× | ||
| 02 | Buy one, get one free | Shopping | 6.93× | ||
| 03 | Dog grooming | Pets & Animals | 6.78× | ||
| 04 | Australian Shepherd | Pets & Animals | 5.28× | ||
| 05 | Pet store | Pets & Animals | 5.22× | ||
| 06 | Alaskan Malamute | Pets & Animals | 4.99× | ||
| 07 | Beagle | Pets & Animals | 4.82× | ||
| 08 | Groupon | Internet & Social Media | 4.81× | ||
| 09 | Dachshund | Pets & Animals | 4.72× | ||
| 10 | Labrador Retriever | Pets & Animals | 4.64× | ||
| 11 | Poodle | Pets & Animals | 4.53× | ||
| 12 | Bulldog | Pets & Animals | 4.53× | ||
| 13 | Yorkshire Terrier | Pets & Animals | 4.46× | ||
| 14 | British Shorthair | Pets & Animals | 4.18× | ||
| 15 | Shih Tzu | Pets & Animals | 4.10× | ||
| 16 | Cyber Monday | Shopping | 3.98× | ||
| 17 | Pet food | Pets & Animals | 3.86× | ||
| 18 | Deal of the day | Shopping | 3.79× | ||
| 19 | Carrefour Market | Shopping | 3.09× | ||
| 20 | Personal finance | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 5.64× | |
| Luxury Orientation | PREMIUM | 1.62× | |
| Price Sensitivity | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Convenience Orientation | PREMIUM | 0.78× | |
| Community Orientation | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Dog lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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