A data profile of the people who buy, follow and care about Cyber Monday in Spain — modelled from more than twelve digital signal sources. Cyber Monday has an estimated audience of 2,894,657 people in Spain.
The average Cyber Monday fan in Spain is 43.0 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Discount card, EBay, Purchase discount, with strongest over-indexing on Discount card (8.6× the country average).
Demographically, the Cyber Monday audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Cyber Monday fan in Spain is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount card.
The key figures that characterise the Cyber Monday profile in Spain.
63.9% are female, 36.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 43.0 |
| Estimated audience size | 2,894,657 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 25% |
of the worldwide Cyber Monday audience comes from Spain.
| Country | Share |
|---|---|
| United States | 33.1% |
| United Kingdom | 7.2% |
| Italy | 6.2% |
Where the Cyber Monday audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~700K | 1.35× | |
| 02 | Comunidad Valenciana | ~400K | 1.12× | |
| 03 | Aragon | ~90K | 1.12× | |
| 04 | Andalusia | ~600K | 1.08× | |
| 05 | Castile and León | ~100K | 1.07× | |
| 06 | Region of Murcia | ~100K | 1.06× | |
| 07 | Galicia | ~100K | 1.03× | |
| 08 | Castilla-La Mancha | ~100K | 1.02× | |
| 09 | La Rioja | ~20K | 1.01× | |
| 10 | Catalonia | ~500K | 1.00× | |
| 11 | Principality of Asturias | ~60K | 0.94× | |
| 12 | Extremadura | ~60K | 0.94× | |
| 13 | Basque Autonomous Country | ~100K | 0.93× | |
| 14 | Cantabria | ~30K | 0.92× | |
| 15 | Navarre | ~30K | 0.92× | |
| 16 | Balearic Islands | ~70K | 0.83× | |
| 17 | Canary Islands | ~100K | 0.79× |
The strongest cross-interests of the Cyber Monday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discount card | Shopping | 8.60× | ||
| 02 | Purchase discount | Shopping | 7.37× | ||
| 03 | Black Friday | Shopping | 5.76× | ||
| 04 | Online shopping malls | Shopping | 4.98× | ||
| 05 | Beauty & Fashion | Beauty & Wellness | 4.90× | ||
| 06 | Bag | Fashion & Accessoires | 4.86× | ||
| 07 | Party dress | Fashion & Accessoires | 4.50× | ||
| 08 | Shorts | Fashion & Accessoires | 4.42× | ||
| 09 | EBay | Shopping | 4.15× | ||
| 10 | Dress shirt | Fashion & Accessoires | 4.13× | ||
| 11 | Dog lovers | Pets & Animals | 3.98× | ||
| 12 | Gown | Fashion & Accessoires | 3.98× | ||
| 13 | Deal of the day | Shopping | 3.93× | ||
| 14 | Groupon | Internet & Social Media | 3.57× | ||
| 15 | American English | Business & Career | 3.24× | ||
| 16 | Credit cards | Business & Career | 3.15× | ||
| 17 | Black Friday (shopping) | Shopping | 2.92× | ||
| 18 | Discounting | Shopping | 2.44× | ||
| 19 | Trousers | Fashion & Accessoires | 2.31× | ||
| 20 | Personal finance | Business & Career | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 3.14× | |
| Family Orientation | CONSERVATISM | 1.74× | |
| DIY Mentality | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.40× | |
| Mindfulness | BALANCE | 0.51× | |
| Risk Appetite | THRILL | 0.53× |
Cyber Monday has an estimated audience of 2,894,657 people in Spain, concentrated in Community of Madrid and Andalusia.
63.9% of Cyber Monday fans are female, 36.1% are male, with an average age of 43.0 years.
Cyber Monday fans show strongest brand affinity for Discount card (8.6×), EBay (4.15×), and Purchase discount (7.37×) over the country average.
Cyber Monday fans in Spain are most concentrated in Community of Madrid (reach ~700K), Andalusia (reach ~600K), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Cyber Monday itself, the audience over-indexes on EBay (4.15×), Purchase discount (7.37×), Deal of the day (3.93×), and Party dress (4.5×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cyber Monday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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