A data profile of the people who buy, follow and care about Shorts in Spain — modelled from more than twelve digital signal sources. Shorts has an estimated audience of 3,189,201 people in Spain.
Shorts has an estimated audience of 3,189,201 people in Spain. 69.1% are female, 30.9% are male, average age 43.4. Top brand affinities: Honeymoon, Formal wear, Zara Home, Cyber Monday, Deal of the day.
Top brand affinities include Honeymoon, Formal wear, Zara Home, with strongest over-indexing on Honeymoon (14.51× the country average).
Demographically, the Shorts audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
The typical Shorts fan in Spain is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Honeymoon.
The key figures that characterise the Shorts profile in Spain.
69.1% are female, 30.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 43.4 |
| Estimated audience size | 3,189,201 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Shorts audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 7.9% |
| Brazil | 6.6% |
The strongest cross-interests of the Shorts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honeymoon | Kids & Family | 14.51× | ||
| 02 | SC Freiburg | Sports | 14.51× | ||
| 03 | Formal wear | Fashion & Accessoires | 9.61× | ||
| 04 | Slim-fit pants | Fashion & Accessoires | 5.62× | ||
| 05 | Desigual | Fashion & Accessoires | 4.73× | ||
| 06 | Cyber Monday | Shopping | 4.42× | ||
| 07 | Massimo Dutti | Shopping | 3.45× | ||
| 08 | Pandora | Fashion & Accessoires | 3.42× | ||
| 09 | Zara Home | Home & Garden | 3.39× | ||
| 10 | Mango | Shopping | 3.10× | ||
| 11 | Deal of the day | Shopping | 3.04× | ||
| 12 | Bershka | Shopping | 2.92× | ||
| 13 | Volunteering | Politics & Society | 2.67× | ||
| 14 | Oysho | Fashion & Accessoires | 2.56× | ||
| 15 | Bikini | Fashion & Accessoires | 2.55× | ||
| 16 | Black Friday (shopping) | Shopping | 2.28× | ||
| 17 | Sunglasses | Fashion & Accessoires | 2.26× | ||
| 18 | Local food | Food & Beverages | 2.22× | ||
| 19 | Lingerie | Fashion & Accessoires | 2.14× | ||
| 20 | Hair products | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.00× | |
| Luxury Orientation | PREMIUM | 1.59× | |
| Travelling | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.73× | |
| Tradition | CONSERVATISM | 0.84× | |
| Need for Security | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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