A data profile of the people who buy, follow and care about Shorts in United Kingdom — modelled from more than twelve digital signal sources. Shorts has an estimated audience of 6,464,370 people in United Kingdom.
The average Shorts fan in United Kingdom is 43.5 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Outerwear, Pandora, Formal wear, with strongest over-indexing on Outerwear (4.58× the country average).
Demographically, the Shorts audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Shorts fan in United Kingdom is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Outerwear.
The key figures that characterise the Shorts profile in United Kingdom.
66.0% are female, 34.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 43.5 |
| Estimated audience size | 6,464,370 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Shorts audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 7.9% |
| Brazil | 6.6% |
Where the Shorts audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.47× | |
| 02 | Yorkshire and the Humber | ~700K | 1.29× | |
| 03 | East of England | ~600K | 1.10× | |
| 04 | North East | ~300K | 1.06× | |
| 05 | South East | ~900K | 0.98× | |
| 06 | East Midlands | ~400K | 0.85× | |
| 07 | South West | ~400K | 0.79× | |
| 08 | North West | ~300K | 0.49× |
The strongest cross-interests of the Shorts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 4.58× | ||
| 02 | Blake Lively | Movies & TV | 4.27× | ||
| 03 | La Roche-Posay | Beauty & Wellness | 3.81× | ||
| 04 | Pandora | Fashion & Accessoires | 3.77× | ||
| 05 | Formal wear | Fashion & Accessoires | 3.55× | ||
| 06 | Nintendo | Games | 3.17× | ||
| 07 | Cashmere wool | Fashion & Accessoires | 3.15× | ||
| 08 | Mother's Day | Kids & Family | 2.29× | ||
| 09 | Internet celebrity | Internet & Social Media | 2.26× | ||
| 10 | Charlotte Tilbury | Beauty & Wellness | 2.19× | ||
| 11 | Cyber Monday | Shopping | 1.97× | ||
| 12 | Zara | Shopping | 1.88× | ||
| 13 | Sunglasses | Fashion & Accessoires | 1.83× | ||
| 14 | Streetwear | Fashion & Accessoires | 1.74× | ||
| 15 | Wikipedia | Internet & Social Media | 1.68× | ||
| 16 | Men's clothing | Fashion & Accessoires | 1.63× | ||
| 17 | Refrigerator | Home & Garden | 1.63× | ||
| 18 | TK Maxx | Shopping | 1.61× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.61× | ||
| 20 | Hobby | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.50× | |
| Indulgence | JOY | 1.32× | |
| Sustainability | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.83× | |
| Spirituality | BALANCE | 0.86× | |
| Pet Ownership | JOY | 0.86× |
Shorts has an estimated audience of 6,464,370 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
66.0% of Shorts fans are female, 34.0% are male, with an average age of 43.5 years.
Shorts fans show strongest brand affinity for Outerwear (4.58×), Pandora (3.77×), and Formal wear (3.55×) over the country average.
Shorts fans in United Kingdom are most concentrated in South East (reach ~900K), Yorkshire and the Humber (reach ~700K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Shorts itself, the audience over-indexes on Pandora (3.77×), Formal wear (3.55×), Hobby (1.57×), and Men's clothing (1.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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