A data profile of the people who buy, follow and care about Shorts in India — modelled from more than twelve digital signal sources. Shorts has an estimated audience of 12,675,515 people in India.
Shorts has an estimated audience of 12,675,515 people in India. 26.3% are female, 73.7% are male, average age 33.5. Top brand affinities: True Detective, Drop shipping, Happiness, Outerwear, Crocs.
Top brand affinities include True Detective, Drop shipping, Happiness, with strongest over-indexing on True Detective (3.56× the country average).
Demographically, the Shorts audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.
The typical Shorts fan in India is more male, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for True Detective.
The key figures that characterise the Shorts profile in India.
26.3% are female, 73.7% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 33.5 |
| Estimated audience size | 12,675,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 33% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Shorts audience comes from India.
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 7.9% |
| Brazil | 6.6% |
The strongest cross-interests of the Shorts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet Coke | Food & Beverages | 4.45× | ||
| 02 | True Detective | Movies & TV | 3.56× | ||
| 03 | Drop shipping | Shopping | 3.20× | ||
| 04 | Crocs | Fashion & Accessoires | 2.79× | ||
| 05 | Puma | Fashion & Accessoires | 2.63× | ||
| 06 | Outerwear | Fashion & Accessoires | 2.43× | ||
| 07 | High-net-worth individual | Business & Career | 2.10× | ||
| 08 | Family car | Cars & Mobility | 2.06× | ||
| 09 | Eyewear | Fashion & Accessoires | 1.99× | ||
| 10 | Videography | Internet & Social Media | 1.74× | ||
| 11 | International education | Business & Career | 1.73× | ||
| 12 | Hoodie | Fashion & Accessoires | 1.71× | ||
| 13 | Trousers | Fashion & Accessoires | 1.67× | ||
| 14 | Business class | Travel & Leisure | 1.63× | ||
| 15 | Men's clothing | Fashion & Accessoires | 1.61× | ||
| 16 | Casino games | Games | 1.61× | ||
| 17 | Wholesale | Fashion & Accessoires | 1.61× | ||
| 18 | BTS | Music & Radio | 1.55× | ||
| 19 | Hindustan | Politics & Society | 1.55× | ||
| 20 | Happiness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.60× | |
| Pet Ownership | JOY | 1.42× | |
| Extroversion | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Spirituality | BALANCE | 0.68× | |
| Creativity | OPEN | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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