A data profile of the people who buy, follow and care about Eyewear in India — modelled from more than twelve digital signal sources. Eyewear has an estimated audience of 3,770,658 people in India.
The average Eyewear fan in India is 33.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Sex and the City, Harry Potter, Shorts, with strongest over-indexing on Sex and the City (1.63× the country average).
Demographically, the Eyewear audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Eyewear fan in India is more male, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Sex and the City.
The key figures that characterise the Eyewear profile in India.
29.9% are female, 70.1% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 33.4 |
| Estimated audience size | 3,770,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 32% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Eyewear audience comes from India.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 6.7% |
| United Kingdom | 4.6% |
Where the Eyewear audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~300K | 1.42× | |
| 02 | Gujarat | ~100K | 1.40× | |
| 03 | Goa | ~5K | 1.16× | |
| 04 | Kerala | ~60K | 1.15× | |
| 05 | Haryana | ~50K | 1.13× | |
| 06 | Karnataka | ~100K | 1.10× | |
| 07 | Sikkim | ~2K | 1.05× | |
| 08 | Telangana | ~60K | 1.03× | |
| 09 | Manipur | ~5K | 1.03× | |
| 10 | Punjab (region) | ~50K | 1.02× | |
| 11 | Mizoram | ~3K | 1.02× | |
| 12 | Rajasthan | ~90K | 1.01× | |
| 13 | Meghalaya | ~4K | 1.01× | |
| 14 | Assam | ~40K | 1.00× | |
| 15 | Arunachal Pradesh | ~2K | 1.00× | |
| 16 | West Bengal | ~100K | 0.99× | |
| 17 | Uttarakhand | ~20K | 0.98× | |
| 18 | Nagaland | ~3K | 0.98× | |
| 19 | Tripura | ~5K | 0.97× | |
| 20 | Himachal Pradesh | ~10K | 0.95× | |
| 21 | Chhattisgarh | ~20K | 0.94× | |
| 22 | Odisha | ~40K | 0.91× | |
| 23 | Jammu and Kashmir | ~20K | 0.89× | |
| 24 | Uttar Pradesh | ~200K | 0.88× | |
| 25 | Madhya Pradesh | ~60K | 0.86× | |
| 26 | Jharkhand | ~30K | 0.84× | |
| 27 | Tamil Nadu | ~70K | 0.78× | |
| 28 | Andhra Pradesh | ~40K | 0.78× | |
| 29 | Bihar | ~50K | 0.71× |
The strongest cross-interests of the Eyewear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mechanical watch | Fashion & Accessoires | 3.95× | ||
| 02 | Automatic watch | Fashion & Accessoires | 3.63× | ||
| 03 | OLX | Shopping | 2.50× | ||
| 04 | Shorts | Fashion & Accessoires | 1.99× | ||
| 05 | Party dress | Fashion & Accessoires | 1.98× | ||
| 06 | Jewelry design | Fashion & Accessoires | 1.96× | ||
| 07 | ICC Champions Trophy | Sports | 1.93× | ||
| 08 | Casino games | Games | 1.88× | ||
| 09 | Suit (clothing) | Fashion & Accessoires | 1.85× | ||
| 10 | Watch | Fashion & Accessoires | 1.82× | ||
| 11 | Linen | Fashion & Accessoires | 1.80× | ||
| 12 | Men's clothing | Fashion & Accessoires | 1.79× | ||
| 13 | Earring | Fashion & Accessoires | 1.75× | ||
| 14 | Shalwar kameez | Fashion & Accessoires | 1.71× | ||
| 15 | First class travel | Travel & Leisure | 1.69× | ||
| 16 | Sex and the City | Movies & TV | 1.63× | ||
| 17 | Indo-Aryan languages | Politics & Society | 1.63× | ||
| 18 | Stranger Things | Movies & TV | 1.63× | ||
| 19 | Harry Potter | Movies & TV | 1.57× | ||
| 20 | Investment banking | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.72× | |
| Early Adopter Mentality | POWER | 1.68× | |
| Price Sensitivity | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.01× | |
| Need for Security | CONSERVATISM | 1.05× | |
| Community Orientation | OPEN | 1.10× |
Eyewear has an estimated audience of 3,770,658 people in India, concentrated in Maharashtra and Uttar Pradesh.
29.9% of Eyewear fans are female, 70.1% are male, with an average age of 33.4 years.
Eyewear fans show strongest brand affinity for Sex and the City (1.63×), Harry Potter (1.57×), and Shorts (1.99×) over the country average.
Eyewear fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Gujarat (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Eyewear itself, the audience over-indexes on Harry Potter (1.57×), Shorts (1.99×), Mechanical watch (3.95×), and Automatic watch (3.63×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Eyewear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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