A data profile of the people who buy, follow and care about Linen in India — modelled from more than twelve digital signal sources. Linen has an estimated audience of 9,484,152 people in India.
Linen has an estimated audience of 9,484,152 people in India. 47.0% are female, 53.0% are male, average age 30.8. Top brand affinities: Chennai, True Detective, Nutrient, Handmade jewelry, Pakistan national cricket team.
Top brand affinities include Chennai, True Detective, Nutrient, with strongest over-indexing on Chennai (1.85× the country average).
Demographically, the Linen audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Linen fan in India is balanced, around 30.8 years old, with strong Quality Awareness tendencies and a notable affinity for Chennai.
The key figures that characterise the Linen profile in India.
47.0% are female, 53.0% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 30.8 |
| Estimated audience size | 9,484,152 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 34% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Linen audience comes from India.
| Country | Share |
|---|---|
| United States | 13.0% |
| India | 10.9% |
| Japan | 5.3% |
The strongest cross-interests of the Linen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outlet store | Shopping | 4.00× | ||
| 02 | Art jewelry | Fashion & Accessoires | 2.51× | ||
| 03 | True Detective | Movies & TV | 2.46× | ||
| 04 | Microwave oven | Home & Garden | 2.43× | ||
| 05 | Handmade jewelry | Fashion & Accessoires | 2.23× | ||
| 06 | Tradition | Politics & Society | 2.04× | ||
| 07 | Tanishq | Fashion & Accessoires | 2.03× | ||
| 08 | Business class | Travel & Leisure | 2.00× | ||
| 09 | Gemstone | Fashion & Accessoires | 1.99× | ||
| 10 | Pakistan national cricket team | Sports | 1.86× | ||
| 11 | Chennai | Travel & Leisure | 1.85× | ||
| 12 | Nutrient | Food & Beverages | 1.85× | ||
| 13 | England cricket team | Sports | 1.82× | ||
| 14 | Ranveer Singh | Movies & TV | 1.79× | ||
| 15 | BSE SENSEX | Business & Career | 1.77× | ||
| 16 | Amitabh Bachchan | Movies & TV | 1.71× | ||
| 17 | Home Appliances | Home & Garden | 1.67× | ||
| 18 | Furniture | Home & Garden | 1.64× | ||
| 19 | Earring | Fashion & Accessoires | 1.63× | ||
| 20 | Cash on delivery | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.35× | |
| Sustainability | BALANCE | 2.34× | |
| Convenience Orientation | PREMIUM | 2.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.76× | |
| Mindfulness | BALANCE | 0.83× | |
| Sports Activity | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Linen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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