A data profile of the people who buy, follow and care about BSE SENSEX in India — modelled from more than twelve digital signal sources. BSE SENSEX has an estimated audience of 8,918,785 people in India.
The average BSE SENSEX fan in India is 28.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Uttar Pradesh.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.99× the country average).
Demographically, the BSE SENSEX audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Career Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical BSE SENSEX fan in India is more male, around 28.9 years old, with strong Career Orientation tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the BSE SENSEX profile in India.
26.2% are female, 73.8% are male, average age 28.9.
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 28.9 |
| Estimated audience size | 8,918,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 29% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide BSE SENSEX audience comes from India.
| Country | Share |
|---|---|
| India | 67.4% |
| United States | 5.7% |
| United Arab Emirates | 2.9% |
Where the BSE SENSEX audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~800K | 3.20× | |
| 02 | Maharashtra | ~800K | 1.84× | |
| 03 | Uttar Pradesh | ~700K | 1.55× | |
| 04 | Punjab (region) | ~200K | 1.55× | |
| 05 | West Bengal | ~400K | 1.51× | |
| 06 | Rajasthan | ~300K | 1.47× | |
| 07 | Andhra Pradesh | ~200K | 1.43× | |
| 08 | Jharkhand | ~100K | 1.41× | |
| 09 | Haryana | ~200K | 1.33× | |
| 10 | Karnataka | ~300K | 1.16× | |
| 11 | Goa | ~10K | 1.16× | |
| 12 | Telangana | ~100K | 1.15× | |
| 13 | Madhya Pradesh | ~200K | 1.14× | |
| 14 | Uttarakhand | ~40K | 1.02× | |
| 15 | Himachal Pradesh | ~30K | 0.98× | |
| 16 | Odisha | ~90K | 0.93× | |
| 17 | Chhattisgarh | ~50K | 0.93× | |
| 18 | Tamil Nadu | ~200K | 0.80× | |
| 19 | Bihar | ~100K | 0.73× | |
| 20 | Kerala | ~100K | 0.72× | |
| 21 | Jammu and Kashmir | ~30K | 0.67× | |
| 22 | Assam | ~50K | 0.58× | |
| 23 | Tripura | ~6K | 0.46× | |
| 24 | Arunachal Pradesh | ~2K | 0.33× | |
| 25 | Sikkim | ~1K | 0.33× | |
| 26 | Meghalaya | ~2K | 0.26× | |
| 27 | Nagaland | ~2K | 0.26× | |
| 28 | Manipur | ~3K | 0.25× | |
| 29 | Mizoram | ~1K | 0.23× |
The strongest cross-interests of the BSE SENSEX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | India national cricket team | Sports | 2.13× | ||
| 02 | Chennai Super Kings | Sports | 2.12× | ||
| 03 | Investment banking | Business & Career | 2.10× | ||
| 04 | Virat Kohli | Sports | 2.09× | ||
| 05 | Colors (TV channel) | Movies & TV | 2.04× | ||
| 06 | Indian Premier League | Sports | 1.99× | ||
| 07 | Tamil cinema | Movies & TV | 1.98× | ||
| 08 | Chennai | Travel & Leisure | 1.98× | ||
| 09 | Knowledge | Business & Career | 1.93× | ||
| 10 | New Delhi | Travel & Leisure | 1.88× | ||
| 11 | Hindustani language | Politics & Society | 1.86× | ||
| 12 | Banking | Business & Career | 1.82× | ||
| 13 | Tamil language | Politics & Society | 1.79× | ||
| 14 | Cricket | Sports | 1.73× | ||
| 15 | Mobile game | Games | 1.70× | ||
| 16 | Cinema of India | Movies & TV | 1.59× | ||
| 17 | Bollywood movies | Movies & TV | 1.56× | ||
| 18 | TV | Movies & TV | 1.55× | ||
| 19 | Games | Games | 1.52× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.46× | |
| Social Media Usage | JOY | 1.34× | |
| Need for Security | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Extroversion | THRILL | 0.78× | |
| Convenience Orientation | PREMIUM | 0.78× |
BSE SENSEX's target market in India covers an estimated 8,918,785 people, concentrated in Maharashtra and Gujarat.
26.2% of the BSE SENSEX audience are female, 73.8% are male, with an average age of 28.9 years.
BSE SENSEX fans show strongest brand affinity for Indian Premier League (1.99×), India national cricket team (2.13×), and Virat Kohli (2.09×) over the country average.
BSE SENSEX fans in India are most concentrated in Maharashtra (reach ~800K), Gujarat (reach ~800K), and Uttar Pradesh (reach ~700K). These three regions account for the largest share of the active audience.
Beyond BSE SENSEX itself, the audience over-indexes on India national cricket team (2.13×), Virat Kohli (2.09×), Chennai Super Kings (2.12×), and TV (1.55×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for BSE SENSEX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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