A data profile of the people who buy, follow and care about New Delhi in India — modelled from more than twelve digital signal sources. New Delhi has an estimated audience of 19,407,274 people in India.
New Delhi has an estimated audience of 19,407,274 people in India. 27.8% are female, 72.2% are male, average age 30.5. Top brand affinities: Superman, Harry Potter, Kolkata Knight Riders, England cricket team, Pakistan national cricket team.
Top brand affinities include Superman, Harry Potter, Kolkata Knight Riders, with strongest over-indexing on Superman (1.52× the country average).
Demographically, the New Delhi audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical New Delhi fan in India is more male, around 30.5 years old, with strong Indulgence tendencies and a notable affinity for Superman.
The key figures that characterise the New Delhi profile in India.
27.8% are female, 72.2% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 30.5 |
| Estimated audience size | 19,407,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 30% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide New Delhi audience comes from India.
| Country | Share |
|---|---|
| India | 52.3% |
| United States | 6.8% |
| United Arab Emirates | 2.6% |
The strongest cross-interests of the New Delhi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 2.36× | ||
| 02 | England cricket team | Sports | 1.96× | ||
| 03 | BSE SENSEX | Business & Career | 1.88× | ||
| 04 | Manchester United F.C. | Sports | 1.88× | ||
| 05 | Pakistan national cricket team | Sports | 1.85× | ||
| 06 | Embroidery | Home & Garden | 1.82× | ||
| 07 | Big Bash League | Sports | 1.82× | ||
| 08 | Master of Business Administration | Business & Career | 1.80× | ||
| 09 | True Detective | Movies & TV | 1.79× | ||
| 10 | Alia Bhatt | Movies & TV | 1.78× | ||
| 11 | Ranveer Singh | Movies & TV | 1.72× | ||
| 12 | FC Barcelona | Sports | 1.72× | ||
| 13 | Amitabh Bachchan | Movies & TV | 1.67× | ||
| 14 | Pakistan | Travel & Leisure | 1.63× | ||
| 15 | Harry Potter | Movies & TV | 1.57× | ||
| 16 | Rohit Sharma | Sports | 1.57× | ||
| 17 | Kolkata Knight Riders | Sports | 1.54× | ||
| 18 | Superman | Movies & TV | 1.52× | ||
| 19 | Salman Khan | Movies & TV | 1.52× | ||
| 20 | Mutual fund | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.59× | |
| Early Adopter Mentality | POWER | 1.57× | |
| Sustainability | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for New Delhi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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