New Delhi Audience in United States

New Delhi has an estimated audience of 2,507,795 people in United States. 55.8% are female, 44.2% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: NDTV, HDFC Bank, Hindi, Ranbir Kapoor, Ranveer Singh.

The average New Delhi fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include NDTV, HDFC Bank, Hindi, with strongest over-indexing on NDTV (66.09× the country average). Demographically, the New Delhi audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of New Delhi fans

Demographic split for New Delhi audience in United States
MetricValue
Female55.8%
Male44.2%
Average age35.0
Estimated audience size2,507,795

Audience persona

The typical New Delhi fan in United States is more female, around 35.0 years old, with strong Price Sensitivity tendencies and a notable affinity for NDTV.

Top regions in United States

Top regions ranked by reach for New Delhi in United States
RegionReachAffinity
California399,9441.45×
Texas260,2061.21×
New York213,7371.53×
Florida156,3280.92×
Illinois111,3501.33×
Pennsylvania102,3841.21×
Virginia93,3411.53×
New Jersey91,1291.43×
Georgia81,0741.05×
North Carolina76,6811.02×
Washington74,9611.49×
Massachusetts70,5451.43×
Ohio66,7190.86×
Michigan63,9120.97×
Arizona51,3781×
Maryland50,4711.17×
Colorado43,4211.1×
Indiana42,3210.92×
Tennessee40,8910.81×
Minnesota37,5311.04×
Missouri36,2030.9×
Wisconsin34,0710.9×
Oregon32,2661.12×
South Carolina30,1350.8×
Connecticut29,7511.18×
Kentucky24,8890.79×
Utah23,9111.06×
Louisiana21,9200.68×
Oklahoma21,7290.78×
Alabama21,1910.6×
Nevada20,4810.84×
Washington, District of Columbia19,3272.56×
Iowa18,3630.89×
Arkansas18,1550.88×
Kansas16,1720.82×
Mississippi11,5250.56×
Hawaii10,9021.01×
Nebraska10,2490.81×
Idaho10,1900.81×
New Hampshire10,1021.02×
New Mexico9,6830.77×
Maine8,0330.89×
Rhode Island7,6090.95×
West Virginia7,3070.63×
Montana5,6740.82×
Delaware5,5910.81×
Vermont4,1450.94×
Alaska4,0620.76×
South Dakota3,7060.64×
North Dakota3,5260.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Delhi audience
BrandAffinityCategory
NDTV66.09×Movies & TV
HDFC Bank92.89×Business & Career
Hindi26.18×Politics & Society
Ranbir Kapoor57.97×Movies & TV
Ranveer Singh45.01×Movies & TV
India national cricket team18.7×Sports
Pakistan11.4×Travel & Leisure
Akshay Kumar43.47×Movies & TV
Hindustan55.39×Politics & Society
Shah Rukh Khan25.74×Movies & TV
Sidharth Malhotra49.61×Fashion & Accessoires
Kolkata Knight Riders30.02×Sports
Deepika Padukone28.26×Movies & TV
BSE SENSEX35.38×Business & Career
Anushka Sharma42.85×Movies & TV
MARIA.B29.53×Fashion & Accessoires
Disneyland Paris10.73×Travel & Leisure
Diljit Dosanjh36.69×Music & Radio
Planet Fitness3.46×Sports
Shahid Kapoor38.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Delhi audience
TraitClusterScore
Price SensitivityPREMIUM2.4
Community OrientationOPEN1.82
MindfulnessBALANCE1.74
Risk AppetiteTHRILL1.72
LGBTQ+ IdentityOPEN1.71
TravellingTHRILL1.58

Worldwide distribution

Worldwide audience distribution share by country for New Delhi
CountryShare
India52.3%
United States6.8%
United Arab Emirates2.6%

See New Delhi audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does New Delhi have in United States?

New Delhi has an estimated audience of 2,507,795 people in United States, concentrated in California and Texas.

What is the gender split and age of New Delhi fans?

55.8% of New Delhi fans are female, 44.2% are male, with an average age of 35.0 years.

Which brands do New Delhi fans like most?

New Delhi fans show strongest brand affinity for NDTV (66.09×), HDFC Bank (92.89×), and Hindi (26.18×) over the country average.

Where do New Delhi fans live in United States?

New Delhi fans in United States are most concentrated in California (reach 399,944), Texas (reach 260,206), and New York (reach 213,737). These three regions account for the largest share of the active audience.

What other brands do New Delhi fans also like?

Beyond New Delhi itself, the audience over-indexes on HDFC Bank (92.89×), Hindi (26.18×), Ranbir Kapoor (57.97×), and Ranveer Singh (45.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Delhi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.