Rascasse Audience Intelligence

New Delhi Audience in United States

A data profile of the people who buy, follow and care about New Delhi in United States — modelled from more than twelve digital signal sources. New Delhi has an estimated audience of 2,507,795 people in United States.

#172among City in United States#914among POI in United States#953in Travel & Leisure

The average New Delhi fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include NDTV, Hindi, Ranveer Singh, with strongest over-indexing on NDTV (85.94× the country average).

Demographically, the New Delhi audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Delhi fan in United States is more female, around 35.0 years old, with strong Price Sensitivity tendencies and a notable affinity for NDTV.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Delhi profile in United States.

Audience size
2.5M
in United States
Gender
55.8%♀
44.2% male
Age
35.0
average years
Country rank
#11899
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Delhi fans

55.8% are female, 44.2% are male, average age 35.0.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for New Delhi audience in United States
MetricValue
Female55.8%
Male44.2%
Average age35.0
Estimated audience size2,507,795
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the New Delhi audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3917%
40-4915%
50+14%
Fig. 04

Worldwide distribution

6.8%

of the worldwide New Delhi audience comes from United States.

Worldwide audience distribution share by country for New Delhi
CountryShare
India52.3%
United States6.8%
United Arab Emirates2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Delhi audience in United States is strongest.

Fig. 05

Top regions by affinity

New Delhi fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.30×
02Virginia~90K1.43×
03Washington~70K1.42×
04California~400K1.40×
05New York~200K1.39×
06Massachusetts~70K1.39×
07New Jersey~90K1.38×
08Illinois~100K1.27×
09Pennsylvania~100K1.21×
10Texas~300K1.19×
11Connecticut~30K1.15×
12Maryland~50K1.11×
13Utah~20K1.05×
14Colorado~40K1.04×
15Oregon~30K1.04×
16Georgia~80K1.03×
17Minnesota~40K1.03×
18Hawaii~10K1.02×
19New Hampshire~10K1.02×
20Vermont~4K0.99×
21North Carolina~70K0.98×
22Arizona~50K0.98×
23Florida~200K0.95×
24Rhode Island~8K0.95×
25Kansas~20K0.94×
26Alaska~5K0.94×
27Arkansas~20K0.92×
28Iowa~20K0.92×
29Michigan~60K0.91×
30Indiana~40K0.91×
31Wisconsin~30K0.91×
32Maine~8K0.91×
33South Dakota~5K0.91×
34Nebraska~10K0.90×
35Delaware~6K0.90×
36Missouri~40K0.89×
37Montana~6K0.89×
38Idaho~10K0.88×
39New Mexico~10K0.86×
40Ohio~70K0.85×
41Oklahoma~20K0.85×
42Nevada~20K0.84×
43North Dakota~4K0.84×
44South Carolina~30K0.83×
45Kentucky~30K0.82×
46Tennessee~40K0.79×
47West Virginia~9K0.75×
48Louisiana~20K0.72×
49Alabama~20K0.69×
50Mississippi~10K0.69×
Fig. 06

Affinity by region

Affinity by region — New Delhi, United States
0.69×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Delhi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Delhi audience
#·InterestCategoryAffinity×
01NDTVMovies & TV85.94×
02HindustanPolitics & Society59.30×
03HDFC BankBusiness & Career53.18×
04Ranbir KapoorMovies & TV44.06×
05Sidharth MalhotraFashion & Accessoires42.38×
06Ranveer SinghMovies & TV34.93×
07Axis BankBusiness & Career27.97×
08Akshay KumarMovies & TV24.69×
09Deepika PadukoneMovies & TV24.16×
10Shah Rukh KhanMovies & TV23.91×
11HindiPolitics & Society23.59×
12Cricket World CupSports20.00×
13Etihad AirwaysTravel & Leisure20.00×
14International educationBusiness & Career19.38×
15Cotton OnFashion & Accessoires10.96×
16BadmintonSports9.54×
17PakistanTravel & Leisure8.94×
18Disneyland ParisTravel & Leisure7.89×
19Bollywood moviesMovies & TV5.31×
20CanadaTravel & Leisure3.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Delhi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Delhi audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.45×
Community OrientationOPEN2.05×
PatriotismCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Delhi audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.87×
DIY MentalityTHRILL0.89×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Delhi have in United States?

New Delhi has an estimated audience of 2,507,795 people in United States, concentrated in California and Texas.

02

What is the gender split and age of New Delhi fans?

55.8% of New Delhi fans are female, 44.2% are male, with an average age of 35.0 years.

03

Which brands do New Delhi fans like most?

New Delhi fans show strongest brand affinity for NDTV (85.94×), Hindi (23.59×), and Ranveer Singh (34.93×) over the country average.

04

Where do New Delhi fans live in United States?

New Delhi fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do New Delhi fans also like?

Beyond New Delhi itself, the audience over-indexes on Hindi (23.59×), Ranveer Singh (34.93×), HDFC Bank (53.18×), and Hindustan (59.3×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See New Delhi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Delhi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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