Hindustan Audience in United States

Hindustan logo

Hindustan has an estimated audience of 358,283 people in United States. 48.2% are female, 51.8% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Álex Márquez, Indian Super League, Hindi, States and union territories of India, Zoom (TV channel).

The average Hindustan fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Álex Márquez, Indian Super League, Hindi, with strongest over-indexing on Álex Márquez (1947.07× the country average). Demographically, the Hindustan audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Hindustan fans

Demographic split for Hindustan audience in United States
MetricValue
Female48.2%
Male51.8%
Average age38.6
Estimated audience size358,283

Audience persona

The typical Hindustan fan in United States is balanced, around 38.6 years old, with strong Quality Awareness tendencies and a notable affinity for Álex Márquez.

Top regions in United States

Top regions ranked by reach for Hindustan in United States
RegionReachAffinity
California52,7501.34×
Texas34,5631.12×
New York28,5941.43×
Florida21,0750.87×
Illinois14,5131.22×
New Jersey14,4531.59×
Indiana13,4622.06×
Pennsylvania13,0371.08×
Georgia11,7331.06×
Virginia11,4971.32×
North Carolina11,1751.04×
Ohio10,8410.98×
Washington10,1001.41×
Massachusetts9,9041.4×
Michigan9,6771.03×
Maryland7,6371.24×
Arizona6,6850.91×
Tennessee5,9700.83×
Colorado5,2670.93×
Missouri5,2530.91×
Minnesota5,2431.02×
Oregon4,8371.18×
Wisconsin4,6520.86×
Kentucky4,1990.93×
Louisiana4,1390.9×
South Carolina4,0450.75×
Connecticut3,9471.1×
Alabama3,5140.7×
Oklahoma3,4670.87×
Utah2,9180.91×
Nevada2,7710.8×
Iowa2,4440.83×
Kansas2,3800.84×
Arkansas2,3180.79×
Mississippi1,7910.61×
Washington, District of Columbia1,5861.47×
Idaho1,5600.87×
New Hampshire1,3920.99×
Hawaii1,3410.87×
Nebraska1,3290.74×
Maine1,1750.92×
West Virginia1,1400.68×
New Mexico1,0850.6×
Delaware1,0231.04×
Rhode Island9410.83×
Montana7720.78×
South Dakota7250.88×
Vermont6611.05×
Alaska6320.82×
North Dakota5300.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hindustan audience
BrandAffinityCategory
Álex Márquez1947.07×Sports
Indian Super League133.4×Sports
Hindi77.48×Politics & Society
States and union territories of India126.25×Travel & Leisure
Zoom (TV channel)34.14×Technology & Electronics
Hindustani language131.82×Politics & Society
Jab Tak Hai Jaan595.12×Movies & TV
My Name Is Khan526.33×Movies & TV
Mumbai cricket team518.63×Sports
Scott Bradlee714.65×Internet & Social Media
Tamil cinema93.22×Movies & TV
Urdu50.31×Politics & Society
Shriya Saran280.83×Movies & TV
Nana Patekar444.33×Movies & TV
Marco Bezzecchi649.57×Sports
Sialkot169.65×Travel & Leisure
Kolkata101.67×Travel & Leisure
University of Lahore403.62×Business & Career
NDTV100.89×Movies & TV
Rani Mukerji130.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hindustan audience
TraitClusterScore
Quality AwarenessPREMIUM1.54
Price SensitivityPREMIUM1.48
Community OrientationOPEN1.46
Pet OwnershipJOY1.44
Career OrientationPOWER1.4
Luxury OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Hindustan
CountryShare
India68.1%
Saudi Arabia4.5%
United States3.8%

See Hindustan audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Hindustan have in United States?

Hindustan has an estimated audience of 358,283 people in United States, concentrated in California and Texas.

What is the gender split and age of Hindustan fans?

48.2% of Hindustan fans are female, 51.8% are male, with an average age of 38.6 years.

Which brands do Hindustan fans like most?

Hindustan fans show strongest brand affinity for Álex Márquez (1947.07×), Indian Super League (133.4×), and Hindi (77.48×) over the country average.

Where do Hindustan fans live in United States?

Hindustan fans in United States are most concentrated in California (reach 52,750), Texas (reach 34,563), and New York (reach 28,594). These three regions account for the largest share of the active audience.

What other brands do Hindustan fans also like?

Beyond Hindustan itself, the audience over-indexes on Indian Super League (133.4×), Hindi (77.48×), States and union territories of India (126.25×), and Zoom (TV channel) (34.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hindustan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.