Rascasse Audience Intelligence

Hindustan Audience in United States

A data profile of the people who buy, follow and care about Hindustan in United States — modelled from more than twelve digital signal sources. Hindustan has an estimated audience of 358,283 people in United States.

#12773among Topic in United States#2452in Politics & Society

The average Hindustan fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Álex Márquez, Indian Super League, Hindi, with strongest over-indexing on Álex Márquez (1947.07× the country average).

Demographically, the Hindustan audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Individualism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hindustan fan in United States is balanced, around 38.6 years old, with strong Individualism tendencies and a notable affinity for Álex Márquez.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hindustan profile in United States.

Audience size
358K
in United States
Gender
48.2%♀
51.8% male
Age
38.6
average years
Country rank
#44079
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hindustan fans

48.2% are female, 51.8% are male, average age 38.6.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Hindustan audience in United States
MetricValue
Female48.2%
Male51.8%
Average age38.6
Estimated audience size358,283
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Hindustan audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3924%
40-4919%
50+17%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Hindustan audience comes from United States.

Worldwide audience distribution share by country for Hindustan
CountryShare
India68.0%
Saudi Arabia4.5%
United States3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hindustan audience in United States is strongest.

Fig. 05

Top regions by affinity

Hindustan fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~10K2.23×
02New Jersey~10K1.43×
03New York~30K1.32×
04California~50K1.27×
05Washington~9K1.26×
06Massachusetts~9K1.22×
07Virginia~10K1.19×
08Washington, District of Columbia~1K1.16×
09Maryland~7K1.15×
10Illinois~10K1.11×
11Oregon~4K1.09×
12Texas~30K1.08×
13Connecticut~4K1.06×
14Pennsylvania~10K1.04×
15Georgia~10K1.03×
16Minnesota~5K1.02×
17Vermont<1K1.02×
18Delaware~1K1.01×
19Michigan~9K1.00×
20New Hampshire~1K1.00×
21North Carolina~10K0.98×
22Kentucky~4K0.98×
23Montana<1K0.98×
24Alaska<1K0.98×
25Maine~1K0.97×
26Rhode Island~1K0.97×
27South Dakota<1K0.97×
28North Dakota<1K0.97×
29Ohio~10K0.96×
30Kansas~3K0.96×
31Hawaii~1K0.96×
32Wisconsin~5K0.95×
33Louisiana~4K0.95×
34West Virginia~2K0.95×
35Arizona~7K0.94×
36Missouri~5K0.94×
37Oklahoma~4K0.94×
38Utah~3K0.94×
39Arkansas~3K0.94×
40Idaho~2K0.94×
41Mississippi~3K0.93×
42Nebraska~2K0.93×
43Nevada~3K0.92×
44Iowa~3K0.92×
45Colorado~5K0.91×
46New Mexico~2K0.91×
47Tennessee~6K0.90×
48South Carolina~5K0.88×
49Alabama~4K0.88×
50Florida~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Hindustan, United States
0.85×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hindustan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hindustan audience
#·InterestCategoryAffinity×
01Álex MárquezSports1947.07×
02Scott BradleeInternet & Social Media714.65×
03Marco BezzecchiSports649.57×
04Jab Tak Hai JaanMovies & TV595.12×
05My Name Is KhanMovies & TV526.33×
06Mumbai cricket teamSports518.63×
07Nana PatekarMovies & TV444.33×
08University of LahoreBusiness & Career403.62×
09Ek VillainMovies & TV355.59×
10Shriya SaranMovies & TV280.83×
11SialkotTravel & Leisure169.65×
12Indian Super LeagueSports133.40×
13Hindustani languagePolitics & Society131.82×
14States and union territories of IndiaTravel & Leisure126.25×
15KolkataTravel & Leisure101.67×
16NDTVMovies & TV100.89×
17Tamil cinemaMovies & TV93.22×
18HindiPolitics & Society77.48×
19UrduPolitics & Society50.31×
20Zoom (TV channel)Technology & Electronics34.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hindustan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hindustan audience · What stands out
TraitClusterDeviationScore
IndividualismJOY6.08×
TraditionCONSERVATISM3.42×
IndulgenceJOY2.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hindustan audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.94×
Urban LifestyleOPEN1.21×
Healthy LifestyleBALANCE1.27×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hindustan have in United States?

Hindustan has an estimated audience of 358,283 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hindustan fans?

48.2% of Hindustan fans are female, 51.8% are male, with an average age of 38.6 years.

03

Which brands do Hindustan fans like most?

Hindustan fans show strongest brand affinity for Álex Márquez (1947.07×), Indian Super League (133.4×), and Hindi (77.48×) over the country average.

04

Where do Hindustan fans live in United States?

Hindustan fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hindustan fans also like?

Beyond Hindustan itself, the audience over-indexes on Indian Super League (133.4×), Hindi (77.48×), States and union territories of India (126.25×), and Marco Bezzecchi (649.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Hindustan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hindustan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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