Rascasse Audience Intelligence

States and union territories of India Audience in United States

A data profile of the people who buy, follow and care about States and union territories of India in United States — modelled from more than twelve digital signal sources. States and union territories of India has an estimated audience of 1,686,351 people in United States.

#6894among Topic in United States#1247in Travel & Leisure

The average States and union territories of India fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hindustan, Hindi, NDTV, with strongest over-indexing on Hindustan (126.25× the country average).

Demographically, the States and union territories of India audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical States and union territories of India fan in United States is balanced, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Hindustan.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the States and union territories of India profile in United States.

Audience size
1.7M
in United States
Gender
46.8%♀
53.2% male
Age
37.4
average years
Country rank
#16251
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of States and union territories of India fans

46.8% are female, 53.2% are male, average age 37.4.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for States and union territories of India audience in United States
MetricValue
Female46.8%
Male53.2%
Average age37.4
Estimated audience size1,686,351
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the States and union territories of India audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3921%
40-4918%
50+16%
Fig. 04

Worldwide distribution

4.7%

of the worldwide States and union territories of India audience comes from United States.

Worldwide audience distribution share by country for States and union territories of India
CountryShare
India58.1%
United States4.7%
Saudi Arabia4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the States and union territories of India audience in United States is strongest.

Fig. 05

Top regions by affinity

States and union territories of India fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.02×
02New Jersey~70K1.72×
03Massachusetts~60K1.71×
04Washington~50K1.55×
05Virginia~60K1.48×
06California~300K1.41×
07Maryland~40K1.40×
08Illinois~80K1.38×
09Texas~200K1.33×
10Georgia~70K1.32×
11Indiana~40K1.27×
12Connecticut~20K1.27×
13New York~100K1.25×
14North Carolina~60K1.20×
15Pennsylvania~70K1.15×
16Oregon~20K1.13×
17Michigan~50K1.12×
18Delaware~5K1.10×
19Minnesota~30K1.08×
20New Hampshire~7K1.07×
21Ohio~50K1.04×
22Vermont~3K1.00×
23Missouri~30K0.99×
24Colorado~30K0.99×
25Rhode Island~5K0.96×
26Wisconsin~20K0.95×
27Kansas~10K0.95×
28Arkansas~10K0.94×
29Iowa~10K0.92×
30Maine~6K0.92×
31Kentucky~20K0.91×
32Nebraska~7K0.88×
33Arizona~30K0.87×
34Tennessee~30K0.86×
35Utah~10K0.86×
36Alaska~3K0.86×
37Montana~4K0.85×
38South Dakota~3K0.85×
39North Dakota~3K0.85×
40New Mexico~7K0.80×
41West Virginia~6K0.79×
42South Carolina~20K0.78×
43Oklahoma~10K0.78×
44Idaho~7K0.78×
45Hawaii~6K0.78×
46Mississippi~10K0.77×
47Florida~90K0.75×
48Alabama~20K0.72×
49Nevada~10K0.71×
50Louisiana~20K0.69×
Fig. 06

Affinity by region

Affinity by region — States and union territories of India, United States
0.69×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the States and union territories of India audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for States and union territories of India audience
#·InterestCategoryAffinity×
01HindustanPolitics & Society126.25×
02Saif Ali KhanMovies & TV45.13×
03NDTVMovies & TV41.70×
04Ranbir KapoorMovies & TV27.73×
05HindiPolitics & Society27.25×
06KajolMovies & TV25.88×
07Deepika PadukoneMovies & TV19.75×
08Shah Rukh KhanMovies & TV19.17×
09Ranveer SinghMovies & TV19.16×
10Katrina KaifMovies & TV17.01×
11India national cricket teamSports13.33×
12HinduismPolitics & Society8.62×
13FlipkartShopping8.42×
14Priyanka ChopraMovies & TV7.76×
15TaiwanTravel & Leisure5.79×
16MarketWatchBusiness & Career5.35×
17Web serverTechnology & Electronics4.42×
18Premier LeagueSports3.59×
19SupermanMovies & TV1.66×
20Do it yourself (DIY)Home & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the States and union territories of India audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by States and union territories of India audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
Community OrientationOPEN1.72×
TravellingTHRILL1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by States and union territories of India audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.70×
Convenience OrientationPREMIUM0.79×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does States and union territories of India have in United States?

States and union territories of India has an estimated audience of 1,686,351 people in United States, concentrated in California and Texas.

02

What is the gender split and age of States and union territories of India fans?

46.8% of States and union territories of India fans are female, 53.2% are male, with an average age of 37.4 years.

03

Which brands do States and union territories of India fans like most?

States and union territories of India fans show strongest brand affinity for Hindustan (126.25×), Hindi (27.25×), and NDTV (41.7×) over the country average.

04

Where do States and union territories of India fans live in United States?

States and union territories of India fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do States and union territories of India fans also like?

Beyond States and union territories of India itself, the audience over-indexes on Hindi (27.25×), NDTV (41.7×), Saif Ali Khan (45.13×), and Hinduism (8.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for States and union territories of India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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