Hindi Audience in United States

Hindi logo

Hindi has an estimated audience of 5,253,740 people in United States. 53.8% are female, 46.2% are male, average age 36.3. Top regions: California, Texas, New York. Top brand affinities: Zoom (TV channel), Urdu, Telugu language, Marathi language, Clothing in India.

The average Hindi fan in United States is 36.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Zoom (TV channel), Urdu, Telugu language, with strongest over-indexing on Zoom (TV channel) (17.85× the country average). Demographically, the Hindi audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Hindi fans

Demographic split for Hindi audience in United States
MetricValue
Female53.8%
Male46.2%
Average age36.3
Estimated audience size5,253,740

Audience persona

The typical Hindi fan in United States is balanced, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Zoom (TV channel).

Top regions in United States

Top regions ranked by reach for Hindi in United States
RegionReachAffinity
California843,1281.46×
Texas598,8311.33×
New York409,6831.4×
Florida386,3731.09×
Illinois234,0291.34×
Georgia206,1241.27×
New Jersey205,1171.54×
Pennsylvania187,1361.06×
North Carolina171,5251.09×
Virginia170,7121.33×
Ohio157,6880.97×
Washington154,4401.47×
Michigan128,1980.93×
Arizona122,1741.14×
Massachusetts119,6651.16×
Tennessee107,4471.02×
Maryland104,4961.16×
Indiana103,9391.08×
Missouri90,3551.07×
Colorado76,0710.92×
Minnesota74,1120.98×
South Carolina70,6330.89×
Oregon67,3231.12×
Kentucky67,0741.02×
Wisconsin65,2760.83×
Louisiana62,4420.92×
Alabama62,3580.85×
Connecticut57,7401.1×
Oklahoma53,0680.91×
Nevada48,3290.95×
Utah45,7190.97×
Arkansas42,4200.98×
Kansas39,1290.95×
Mississippi38,6030.89×
Iowa38,1570.88×
Nebraska24,0600.91×
Washington, District of Columbia23,8351.51×
Hawaii22,2420.98×
New Mexico22,0860.84×
Idaho20,3280.77×
West Virginia18,9420.77×
New Hampshire15,8180.76×
Rhode Island13,9510.83×
Maine13,9420.74×
Delaware13,4960.93×
South Dakota8,5720.71×
Montana8,4620.58×
Alaska7,6630.68×
Vermont6,9110.75×
North Dakota5,9920.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hindi audience
BrandAffinityCategory
Zoom (TV channel)17.85×Technology & Electronics
Urdu30.59×Politics & Society
Telugu language47.62×Politics & Society
Marathi language40.66×Politics & Society
Clothing in India41.26×Fashion & Accessoires
Mumbai16.7×Travel & Leisure
Hindustani language38.58×Politics & Society
Tamil cinema27.45×Movies & TV
Tamil language18.88×Politics & Society
Punjab, Pakistan19.49×Travel & Leisure
New Delhi23.59×Travel & Leisure
Hindustan59.79×Politics & Society
States and union territories of India27.25×Travel & Leisure
Colors (TV channel)26.18×Movies & TV
India7.44×Travel & Leisure
NDTV26.86×Movies & TV
Bollywood Hungama23.1×Movies & TV
Cinema of India11.1×Movies & TV
Emraan Hashmi61.74×Movies & TV
Captain PlanET36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hindi audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.8
Early Adopter MentalityPOWER1.53
Sports ActivityPOWER1.42
MindfulnessBALANCE1.34
Risk AppetiteTHRILL1.33
Pet OwnershipJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Hindi
CountryShare
India43.7%
United States7.3%
Pakistan3.4%

See Hindi audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Hindi have in United States?

Hindi has an estimated audience of 5,253,740 people in United States, concentrated in California and Texas.

What is the gender split and age of Hindi fans?

53.8% of Hindi fans are female, 46.2% are male, with an average age of 36.3 years.

Which brands do Hindi fans like most?

Hindi fans show strongest brand affinity for Zoom (TV channel) (17.85×), Urdu (30.59×), and Telugu language (47.62×) over the country average.

Where do Hindi fans live in United States?

Hindi fans in United States are most concentrated in California (reach 843,128), Texas (reach 598,831), and New York (reach 409,683). These three regions account for the largest share of the active audience.

What other brands do Hindi fans also like?

Beyond Hindi itself, the audience over-indexes on Urdu (30.59×), Telugu language (47.62×), Marathi language (40.66×), and Clothing in India (41.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hindi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.