Rascasse Audience Intelligence

Hindi Audience in United States

A data profile of the people who buy, follow and care about Hindi in United States — modelled from more than twelve digital signal sources. Hindi has an estimated audience of 5,253,740 people in United States.

#13among Language in United States#3656among Topic in United States#404in Politics & Society

The average Hindi fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Zoom (TV channel), Urdu, Telugu language, with strongest over-indexing on Zoom (TV channel) (17.85× the country average).

Demographically, the Hindi audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Individualism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hindi fan in United States is balanced, around 36.3 years old, with strong Individualism tendencies and a notable affinity for Zoom (TV channel).

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hindi profile in United States.

Audience size
5.3M
in United States
Gender
53.8%♀
46.2% male
Age
36.3
average years
Country rank
#6383
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hindi fans

53.8% are female, 46.2% are male, average age 36.3.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Hindi audience in United States
MetricValue
Female53.8%
Male46.2%
Average age36.3
Estimated audience size5,253,740
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Hindi audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3919%
40-4917%
50+16%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Hindi audience comes from United States.

Worldwide audience distribution share by country for Hindi
CountryShare
India43.7%
United States7.3%
Pakistan3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hindi audience in United States is strongest.

Fig. 05

Top regions by affinity

Hindi fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K3.04×
02California~900K1.64×
03South Dakota~20K1.34×
04New York~400K1.30×
05Kentucky~80K1.23×
06Wyoming~9K1.18×
07New Jersey~200K1.17×
08Tennessee~100K1.16×
09Illinois~200K1.15×
10Georgia~200K1.12×
11Washington~100K1.11×
12Indiana~100K1.09×
13Texas~500K1.07×
14Missouri~90K1.06×
15Virginia~100K1.05×
16Mississippi~50K1.05×
17Washington, District of Columbia~20K1.04×
18Florida~400K1.03×
19Maryland~90K1.00×
20South Carolina~80K1.00×
21Connecticut~50K1.00×
22Kansas~40K0.99×
23North Carolina~200K0.98×
24Pennsylvania~200K0.97×
25Arizona~100K0.97×
26Arkansas~40K0.96×
27Alabama~70K0.95×
28Oklahoma~60K0.95×
29Nevada~50K0.95×
30Ohio~200K0.94×
31Idaho~20K0.94×
32Massachusetts~90K0.92×
33West Virginia~20K0.92×
34Wisconsin~70K0.90×
35Utah~40K0.90×
36Delaware~10K0.90×
37Oregon~50K0.89×
38Montana~10K0.89×
39Michigan~100K0.88×
40Iowa~40K0.88×
41North Dakota~9K0.87×
42Rhode Island~10K0.86×
43Colorado~70K0.84×
44Minnesota~60K0.84×
45Nebraska~20K0.83×
46Alaska~9K0.81×
47New Mexico~20K0.80×
48Hawaii~20K0.77×
49New Hampshire~20K0.77×
50Maine~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Hindi, United States
0.72×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hindi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hindi audience
#·InterestCategoryAffinity×
01HindustanPolitics & Society59.79×
02Telugu languagePolitics & Society47.62×
03Clothing in IndiaFashion & Accessoires41.26×
04Marathi languagePolitics & Society40.66×
05Hindustani languagePolitics & Society38.58×
06Captain PlanETMusic & Radio36.00×
07UrduPolitics & Society30.59×
08Tamil cinemaMovies & TV27.45×
09States and union territories of IndiaTravel & Leisure27.25×
10NDTVMovies & TV26.86×
11Colors (TV channel)Movies & TV26.18×
12New DelhiTravel & Leisure23.59×
13Bollywood HungamaMovies & TV23.10×
14Punjab, PakistanTravel & Leisure19.49×
15Tamil languagePolitics & Society18.88×
16Zoom (TV channel)Technology & Electronics17.85×
17MumbaiTravel & Leisure16.70×
18Cinema of IndiaMovies & TV11.10×
19IndiaTravel & Leisure7.44×
20Gavin NewsomPolitics & Society7.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hindi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hindi audience · What stands out
TraitClusterDeviationScore
IndividualismJOY4.02×
TraditionCONSERVATISM2.89×
Luxury OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hindi audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.11×
Pet OwnershipJOY1.15×
ExtroversionTHRILL1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hindi have in United States?

Hindi has an estimated audience of 5,253,740 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hindi fans?

53.8% of Hindi fans are female, 46.2% are male, with an average age of 36.3 years.

03

Which brands do Hindi fans like most?

Hindi fans show strongest brand affinity for Zoom (TV channel) (17.85×), Urdu (30.59×), and Telugu language (47.62×) over the country average.

04

Where do Hindi fans live in United States?

Hindi fans in United States are most concentrated in California (reach ~900K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Hindi fans also like?

Beyond Hindi itself, the audience over-indexes on Urdu (30.59×), Telugu language (47.62×), Marathi language (40.66×), and Clothing in India (41.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Hindi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hindi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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