Rascasse Audience Intelligence

Telugu language Audience in United States

A data profile of the people who buy, follow and care about Telugu language in United States — modelled from more than twelve digital signal sources. Telugu language has an estimated audience of 2,273,881 people in United States.

#35among Language in United States#5911among Topic in United States#823in Politics & Society

The average Telugu language fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hindi, HDFC Bank, Ranveer Singh, with strongest over-indexing on Hindi (47.62× the country average).

Demographically, the Telugu language audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Telugu language fan in United States is more female, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Hindi.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Telugu language profile in United States.

Audience size
2.3M
in United States
Gender
62.6%♀
37.4% male
Age
40.2
average years
Country rank
#12836
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Telugu language fans

62.6% are female, 37.4% are male, average age 40.2.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Telugu language audience in United States
MetricValue
Female62.6%
Male37.4%
Average age40.2
Estimated audience size2,273,881
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Telugu language audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4920%
50+23%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Telugu language audience comes from United States.

Worldwide audience distribution share by country for Telugu language
CountryShare
India53.8%
United States7.3%
Taiwan2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Telugu language audience in United States is strongest.

Fig. 05

Top regions by affinity

Telugu language fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.75×
02Virginia~90K1.62×
03New Jersey~90K1.61×
04Washington~70K1.57×
05Texas~300K1.50×
06California~400K1.45×
07Massachusetts~60K1.40×
08Illinois~100K1.35×
09Georgia~90K1.33×
10Maryland~50K1.32×
11North Carolina~90K1.27×
12New York~200K1.25×
13Connecticut~30K1.21×
14Pennsylvania~90K1.16×
15Delaware~7K1.13×
16Oregon~30K1.09×
17Missouri~40K1.08×
18Arizona~50K1.06×
19Michigan~60K1.05×
20New Hampshire~9K1.04×
21Ohio~70K1.03×
22Minnesota~30K1.02×
23Kansas~20K1.01×
24Indiana~40K1.00×
25Rhode Island~7K0.96×
26Vermont~4K0.95×
27Florida~100K0.94×
28Arkansas~20K0.94×
29Colorado~30K0.92×
30Nebraska~10K0.92×
31Tennessee~40K0.90×
32Wisconsin~30K0.90×
33Nevada~20K0.90×
34Hawaii~9K0.89×
35Alaska~4K0.89×
36Iowa~20K0.88×
37North Dakota~4K0.87×
38Oklahoma~20K0.86×
39Maine~7K0.86×
40Kentucky~20K0.84×
41South Dakota~4K0.84×
42Utah~20K0.83×
43Montana~5K0.82×
44West Virginia~8K0.80×
45South Carolina~30K0.79×
46New Mexico~9K0.78×
47Idaho~9K0.77×
48Louisiana~20K0.76×
49Mississippi~10K0.76×
50Alabama~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Telugu language, United States
0.75×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telugu language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telugu language audience
#·InterestCategoryAffinity×
01HDFC BankBusiness & Career78.58×
02HindustanPolitics & Society70.53×
03Ranbir KapoorMovies & TV62.13×
04U.S. Polo Assn.Fashion & Accessoires56.46×
05HindiPolitics & Society47.62×
06Anushka SharmaMovies & TV46.45×
07Ranveer SinghMovies & TV45.81×
08Axis BankBusiness & Career45.20×
09Magnus CarlsenSports40.38×
10Alia BhattMovies & TV30.50×
11NDTVMovies & TV26.97×
12India national cricket teamSports21.14×
13ChennaiTravel & Leisure20.50×
14Alexandra DaddarioMovies & TV13.87×
15Jewellery storeFashion & Accessoires12.89×
16Goldie HawnMovies & TV12.39×
17Kaley CuocoMovies & TV11.05×
18HinduismPolitics & Society10.49×
19PakistanTravel & Leisure9.86×
20Margot RobbieMovies & TV8.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telugu language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Telugu language audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.98×
Need for SecurityCONSERVATISM1.97×
IndulgenceJOY1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Telugu language audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
DIY MentalityTHRILL0.98×
CreativityOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Telugu language have in United States?

Telugu language has an estimated audience of 2,273,881 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Telugu language fans?

62.6% of Telugu language fans are female, 37.4% are male, with an average age of 40.2 years.

03

Which brands do Telugu language fans like most?

Telugu language fans show strongest brand affinity for Hindi (47.62×), HDFC Bank (78.58×), and Ranveer Singh (45.81×) over the country average.

04

Where do Telugu language fans live in United States?

Telugu language fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Telugu language fans also like?

Beyond Telugu language itself, the audience over-indexes on HDFC Bank (78.58×), Ranveer Singh (45.81×), Ranbir Kapoor (62.13×), and Magnus Carlsen (40.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Telugu language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Telugu language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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