Magnus Carlsen Audience in United States

Magnus Carlsen logo

Magnus Carlsen has an estimated audience of 1,328,151 people in United States. 22.5% are female, 77.5% are male, average age 33.8. Top regions: California, Texas, New York. Top brand affinities: Chess (musical), The Outsiders, Chess.com, World Chess Championship, Chess.

The average Magnus Carlsen fan in United States is 33.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Chess (musical), The Outsiders, Chess.com, with strongest over-indexing on Chess (musical) (231.23× the country average). Demographically, the Magnus Carlsen audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Chess

Demographics of Magnus Carlsen fans

Demographic split for Magnus Carlsen audience in United States
MetricValue
Female22.5%
Male77.5%
Average age33.8
Estimated audience size1,328,151

Audience persona

The typical Magnus Carlsen fan in United States is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Chess (musical).

Top regions in United States

Top regions ranked by reach for Magnus Carlsen in United States
RegionReachAffinity
California202,3171.39×
Texas127,5721.12×
New York106,2571.43×
Florida87,8810.98×
Illinois56,2731.27×
Pennsylvania49,6561.11×
New Jersey46,2621.37×
Washington43,2801.62×
Georgia41,2421.01×
Ohio38,4660.94×
Massachusetts38,4081.47×
North Carolina37,6380.94×
Virginia36,6781.13×
Michigan35,0691.01×
Maryland25,4571.11×
Tennessee24,1860.91×
Colorado23,9211.14×
Indiana22,7610.94×
Missouri21,5501.01×
Minnesota21,5301.13×
Arizona21,2410.78×
Wisconsin19,6860.99×
Oregon18,7321.23×
Connecticut16,1691.21×
South Carolina15,7690.79×
Kentucky14,6110.88×
Louisiana13,3770.78×
Oklahoma13,0720.89×
Utah12,7231.07×
Nevada11,9740.93×
Alabama10,9340.59×
Kansas10,0530.96×
Iowa9,7550.89×
Arkansas9,0100.82×
Mississippi6,5020.59×
Hawaii6,0101.05×
New Hampshire5,9911.14×
Idaho5,7930.87×
Nebraska5,7000.86×
Washington, District of Columbia5,6291.41×
New Mexico5,1090.77×
Maine4,4780.94×
West Virginia4,3470.7×
Rhode Island4,1790.99×
Montana3,0730.83×
Delaware2,8190.77×
South Dakota2,5900.84×
Vermont2,5581.1×
North Dakota2,2440.82×
Alaska2,2430.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Magnus Carlsen audience
BrandAffinityCategory
Chess (musical)231.23×Music & Radio
The Outsiders127.63×Movies & TV
Chess.com169.93×Sports
World Chess Championship172.07×Sports
Chess36.03×Sports
Telugu language40.38×Politics & Society
Computer chess95.62×Games
Chess with Friends128.91×Games
Liv Tyler21.78×Movies & TV
Big Time Rush24.97×Movies & TV
Xiangqi87.46×Games
Information Today240.91×Technology & Electronics
Ding Liren134.57×Sports
Tamil literature58.78×Literature
Alireza Firouzja134.57×Sports
Chess club31.36×Sports
Tamil cuisine34.49×Food & Beverages
OLX17.7×Shopping
Vincent Keymer134.57×Sports
Movies1.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Magnus Carlsen audience
TraitClusterScore
PatriotismCONSERVATISM1.82
LGBTQ+ IdentityOPEN1.4
Design AffinityPREMIUM1.33
Need for SecurityCONSERVATISM1.22
Quality AwarenessPREMIUM1.12
Early Adopter MentalityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Magnus Carlsen
CountryShare
India16.1%
United States14.5%
Germany6.7%

See Magnus Carlsen audiences in other countries

More Chess audiences in United States

Frequently asked questions

How many fans does Magnus Carlsen have in United States?

Magnus Carlsen has an estimated audience of 1,328,151 people in United States, concentrated in California and Texas.

What is the gender split and age of Magnus Carlsen fans?

22.5% of Magnus Carlsen fans are female, 77.5% are male, with an average age of 33.8 years.

Which brands do Magnus Carlsen fans like most?

Magnus Carlsen fans show strongest brand affinity for Chess (musical) (231.23×), The Outsiders (127.63×), and Chess.com (169.93×) over the country average.

Where do Magnus Carlsen fans live in United States?

Magnus Carlsen fans in United States are most concentrated in California (reach 202,317), Texas (reach 127,572), and New York (reach 106,257). These three regions account for the largest share of the active audience.

What other brands do Magnus Carlsen fans also like?

Beyond Magnus Carlsen itself, the audience over-indexes on The Outsiders (127.63×), Chess.com (169.93×), World Chess Championship (172.07×), and Chess (36.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Magnus Carlsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.