Rascasse Audience Intelligence

Magnus Carlsen Audience in United States

A data profile of the people who buy, follow and care about Magnus Carlsen in United States — modelled from more than twelve digital signal sources. Magnus Carlsen has an estimated audience of 1,150,978 people in United States.

#1among Chess in United States#4648among Person in United States#1991in Sports

The average Magnus Carlsen fan in United States is 33.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Chess (musical), Chess.com, The Outsiders, with strongest over-indexing on Chess (musical) (231.23× the country average).

Demographically, the Magnus Carlsen audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Luxury Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Magnus Carlsen fan in United States is more male, around 33.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Chess (musical).

Category: Sports · Type: Person · Subtype: Chess

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magnus Carlsen profile in United States.

Audience size
1.2M
in United States
Gender
22.5%♀
77.5% male
Age
33.8
average years
Country rank
#21498
Person in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Magnus Carlsen fans

22.5% are female, 77.5% are male, average age 33.8.

Fig. 02

Gender split

22.5%
Female
77.5%
Male
Demographic split for Magnus Carlsen audience in United States
MetricValue
Female22.5%
Male77.5%
Average age33.8
Estimated audience size1,150,978
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Magnus Carlsen audience in United States
Age bracketShare%
16-1930%
20-2927%
30-3919%
40-4914%
50+11%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Magnus Carlsen audience comes from United States.

Worldwide audience distribution share by country for Magnus Carlsen
CountryShare
United States14.3%
India12.0%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magnus Carlsen audience in United States is strongest.

Fig. 05

Top regions by affinity

Magnus Carlsen fans by region: top regions in United States
#RegionReachAffinity×
01Washington~40K1.50×
02Massachusetts~40K1.37×
03New York~100K1.33×
04California~200K1.32×
05Washington, District of Columbia~5K1.30×
06New Jersey~40K1.29×
07Illinois~50K1.21×
08Oregon~20K1.17×
09Connecticut~20K1.17×
10Arkansas~10K1.15×
11New Hampshire~6K1.14×
12Virginia~40K1.13×
13Vermont~3K1.12×
14Pennsylvania~50K1.09×
15Texas~100K1.08×
16Maryland~20K1.07×
17Utah~10K1.07×
18Colorado~20K1.06×
19Minnesota~20K1.06×
20Hawaii~6K1.05×
21Rhode Island~4K1.00×
22Michigan~30K0.98×
23Missouri~20K0.98×
24Wisconsin~20K0.97×
25Maine~5K0.97×
26Georgia~40K0.96×
27Kansas~10K0.96×
28Florida~90K0.95×
29Ohio~40K0.94×
30Indiana~20K0.94×
31Nevada~10K0.94×
32North Dakota~3K0.94×
33North Carolina~40K0.93×
34Alaska~3K0.93×
35Idaho~6K0.92×
36Kentucky~20K0.91×
37Iowa~10K0.91×
38Nebraska~6K0.91×
39Oklahoma~10K0.90×
40Tennessee~20K0.89×
41Montana~3K0.87×
42South Dakota~3K0.87×
43Arizona~20K0.86×
44Delaware~3K0.83×
45New Mexico~5K0.82×
46South Carolina~20K0.81×
47West Virginia~5K0.81×
48Louisiana~10K0.80×
49Alabama~10K0.73×
50Mississippi~7K0.67×
Fig. 06

Affinity by region

Affinity by region — Magnus Carlsen, United States
0.67×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magnus Carlsen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magnus Carlsen audience
#·InterestCategoryAffinity×
01Information TodayTechnology & Electronics240.91×
02Chess (musical)Music & Radio231.23×
03World Chess ChampionshipSports172.07×
04Chess.comSports169.93×
05Ding LirenSports134.57×
06Alireza FirouzjaSports134.57×
07Vincent KeymerSports134.57×
08Chess with FriendsGames128.91×
09The OutsidersMovies & TV127.63×
10Computer chessGames95.62×
11XiangqiGames87.46×
12Tamil literatureLiterature58.78×
13Telugu languagePolitics & Society40.38×
14ChessSports36.03×
15Tamil cuisineFood & Beverages34.49×
16Chess clubSports31.36×
17G-Star RawFashion & Accessoires30.43×
18Big Time RushMovies & TV24.97×
19Liv TylerMovies & TV21.78×
20OLXShopping17.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magnus Carlsen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Magnus Carlsen audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.49×
IndividualismJOY1.33×
Early Adopter MentalityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Magnus Carlsen audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.60×
Community OrientationOPEN0.62×
Convenience OrientationPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Magnus Carlsen have in United States?

Magnus Carlsen has an estimated audience of 1,150,978 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Magnus Carlsen fans?

22.5% of Magnus Carlsen fans are female, 77.5% are male, with an average age of 33.8 years.

03

Which brands do Magnus Carlsen fans like most?

Magnus Carlsen fans show strongest brand affinity for Chess (musical) (231.23×), Chess.com (169.93×), and The Outsiders (127.63×) over the country average.

04

Where do Magnus Carlsen fans live in United States?

Magnus Carlsen fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Magnus Carlsen fans also like?

Beyond Magnus Carlsen itself, the audience over-indexes on Chess.com (169.93×), The Outsiders (127.63×), World Chess Championship (172.07×), and Chess (36.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Magnus Carlsen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Magnus Carlsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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