Rascasse Audience Intelligence

Magnus Carlsen Audience in Germany

A data profile of the people who buy, follow and care about Magnus Carlsen in Germany — modelled from more than twelve digital signal sources. Magnus Carlsen has an estimated audience of 540,235 people in Germany.

#1among Chess in Germany#2046among Person in Germany#863in Sports

The average Magnus Carlsen fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Liv Tyler, Chess.com, Girls' Generation, with strongest over-indexing on Liv Tyler (31.15× the country average).

Demographically, the Magnus Carlsen audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Magnus Carlsen fan in Germany is balanced, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Liv Tyler.

Category: Sports · Type: Person · Subtype: Chess

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magnus Carlsen profile in Germany.

Audience size
540K
in Germany
Gender
54.0%♀
46.0% male
Age
39.5
average years
Country rank
#11021
Person in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Magnus Carlsen fans

54.0% are female, 46.0% are male, average age 39.5.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Magnus Carlsen audience in Germany
MetricValue
Female54.0%
Male46.0%
Average age39.5
Estimated audience size540,235
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Magnus Carlsen audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3925%
40-4925%
50+16%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Magnus Carlsen audience comes from Germany.

Worldwide audience distribution share by country for Magnus Carlsen
CountryShare
United States14.3%
India12.0%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magnus Carlsen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Magnus Carlsen fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.45×
02Berlin~30K1.24×
03Baden-Württemberg~90K1.09×
04Hessen~50K1.09×
05Bayern~100K1.08×
06Schleswig-Holstein~20K1.06×
07Bremen~5K1.04×
08Nordrhein-Westfalen~100K1.03×
09Niedersachsen~60K1.01×
10Sachsen~30K0.95×
11Rheinland-Pfalz~30K0.92×
12Saarland~7K0.87×
13Mecklenburg-Vorpommern~10K0.84×
14Brandenburg~20K0.83×
15Thüringen~10K0.80×
16Sachsen-Anhalt~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Magnus Carlsen, Germany
0.78×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magnus Carlsen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magnus Carlsen audience
#·InterestCategoryAffinity×
01Chess.comSports38.85×
02World Chess ChampionshipSports34.03×
03Liv TylerMovies & TV31.15×
04Vincent KeymerSports24.32×
05Girls' GenerationMusic & Radio22.58×
06BusanTravel & Leisure21.51×
07Computer chessGames21.05×
08Pierre GaslySports17.70×
09A Nightmare on Elm Street (franchise)Movies & TV13.61×
10G-StarFashion & Accessoires12.78×
11Cara DelevingneFashion & Accessoires9.49×
12George RussellSports8.97×
13Charles LeclercSports8.20×
14G-Star RawFashion & Accessoires6.73×
15Johnny DeppMovies & TV5.47×
16Korean languagePolitics & Society5.26×
17CottonFashion & Accessoires4.38×
18DenimFashion & Accessoires3.86×
19JeansFashion & Accessoires3.17×
20BreuningerFashion & Accessoires2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magnus Carlsen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Magnus Carlsen audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.34×
Luxury OrientationPREMIUM1.30×
CreativityOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Magnus Carlsen audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
SpiritualityBALANCE0.87×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Magnus Carlsen have in Germany?

Magnus Carlsen has an estimated audience of 540,235 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Magnus Carlsen fans?

54.0% of Magnus Carlsen fans are female, 46.0% are male, with an average age of 39.5 years.

03

Which brands do Magnus Carlsen fans like most?

Magnus Carlsen fans show strongest brand affinity for Liv Tyler (31.15×), Chess.com (38.85×), and Girls' Generation (22.58×) over the country average.

04

Where do Magnus Carlsen fans live in Germany?

Magnus Carlsen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Magnus Carlsen fans also like?

Beyond Magnus Carlsen itself, the audience over-indexes on Chess.com (38.85×), Girls' Generation (22.58×), Busan (21.51×), and Vincent Keymer (24.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chess audiences in Germany

See Magnus Carlsen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Magnus Carlsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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