Magnus Carlsen Audience in Germany
Magnus Carlsen has an estimated audience of 609,031 people in Germany. 54.0% are female, 46.0% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Liv Tyler, Chess.com, Girls' Generation, Vincent Keymer, Busan.
The average Magnus Carlsen fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Liv Tyler, Chess.com, Girls' Generation, with strongest over-indexing on Liv Tyler (31.15× the country average). Demographically, the Magnus Carlsen audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Chess
Demographics of Magnus Carlsen fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 39.5 |
| Estimated audience size | 609,031 |
Audience persona
The typical Magnus Carlsen fan in Germany is balanced, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for Liv Tyler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,311 | 1.04× |
| Bayern | 107,044 | 1.09× |
| Baden-Württemberg | 91,573 | 1.1× |
| Niedersachsen | 61,426 | 1.04× |
| Hessen | 50,994 | 1.1× |
| Berlin | 35,033 | 1.29× |
| Rheinland-Pfalz | 27,967 | 0.92× |
| Sachsen | 27,899 | 0.93× |
| Schleswig-Holstein | 23,480 | 1.07× |
| Hamburg | 20,777 | 1.51× |
| Brandenburg | 14,877 | 0.79× |
| Sachsen-Anhalt | 11,842 | 0.75× |
| Thüringen | 11,558 | 0.74× |
| Mecklenburg-Vorpommern | 9,364 | 0.81× |
| Saarland | 5,993 | 0.8× |
| Bremen | 5,311 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Liv Tyler | 31.15× | Movies & TV |
| Chess.com | 38.85× | Sports |
| Girls' Generation | 22.58× | Music & Radio |
| Vincent Keymer | 24.32× | Sports |
| Busan | 21.51× | Travel & Leisure |
| World Chess Championship | 34.03× | Sports |
| G-Star | 12.78× | Fashion & Accessoires |
| Charles Leclerc | 8.2× | Sports |
| George Russell | 8.97× | Sports |
| Cotton | 4.38× | Fashion & Accessoires |
| Johnny Depp | 5.47× | Movies & TV |
| Jeans | 3.17× | Fashion & Accessoires |
| Breuninger | 2.68× | Fashion & Accessoires |
| Computer chess | 21.05× | Games |
| Denim | 3.86× | Fashion & Accessoires |
| Cara Delevingne | 9.49× | Fashion & Accessoires |
| A Nightmare on Elm Street (franchise) | 13.61× | Movies & TV |
| Pierre Gasly | 17.7× | Sports |
| G-Star Raw | 6.73× | Fashion & Accessoires |
| Alain Prost | 18.34× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.85 |
| Early Adopter Mentality | POWER | 1.47 |
| Sports Activity | POWER | 1.4 |
| Community Orientation | OPEN | 1.25 |
| Design Affinity | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 16.1% |
| United States | 14.5% |
| Germany | 6.7% |
See Magnus Carlsen audiences in other countries
More Chess audiences in Germany
- Vincent Keymer (221,863)
- Bobby Fischer (209,099)
- Vladimir Kramnik (62,722)
- Judit Polgár (60,711)
- Anatoly Karpov (45,902)
Frequently asked questions
How many fans does Magnus Carlsen have in Germany?
Magnus Carlsen has an estimated audience of 609,031 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Magnus Carlsen fans?
54.0% of Magnus Carlsen fans are female, 46.0% are male, with an average age of 39.5 years.
Which brands do Magnus Carlsen fans like most?
Magnus Carlsen fans show strongest brand affinity for Liv Tyler (31.15×), Chess.com (38.85×), and Girls' Generation (22.58×) over the country average.
Where do Magnus Carlsen fans live in Germany?
Magnus Carlsen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,311), Bayern (reach 107,044), and Baden-Württemberg (reach 91,573). These three regions account for the largest share of the active audience.
What other brands do Magnus Carlsen fans also like?
Beyond Magnus Carlsen itself, the audience over-indexes on Chess.com (38.85×), Girls' Generation (22.58×), Vincent Keymer (24.32×), and Busan (21.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Magnus Carlsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.