Busan Audience in Germany
Busan has an estimated audience of 281,685 people in Germany. 59.3% are female, 40.7% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Koreaboo, Soompi, Liv Tyler, Korean drama, Magnus Carlsen.
The average Busan fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Koreaboo, Soompi, Liv Tyler, with strongest over-indexing on Koreaboo (56.85× the country average). Demographically, the Busan audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Busan fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 34.9 |
| Estimated audience size | 281,685 |
Audience persona
The typical Busan fan in Germany is more female, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Koreaboo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,681 | 1.07× |
| Bayern | 50,664 | 1.12× |
| Baden-Württemberg | 41,980 | 1.09× |
| Hessen | 28,325 | 1.32× |
| Niedersachsen | 25,472 | 0.93× |
| Berlin | 17,811 | 1.41× |
| Rheinland-Pfalz | 13,102 | 0.93× |
| Sachsen | 11,252 | 0.81× |
| Hamburg | 9,850 | 1.55× |
| Schleswig-Holstein | 9,778 | 0.97× |
| Brandenburg | 6,601 | 0.76× |
| Sachsen-Anhalt | 4,811 | 0.66× |
| Thüringen | 4,439 | 0.62× |
| Bremen | 3,505 | 1.45× |
| Mecklenburg-Vorpommern | 3,373 | 0.63× |
| Saarland | 2,374 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Koreaboo | 56.85× | Internet & Social Media |
| Soompi | 56.96× | Internet & Social Media |
| Liv Tyler | 14.55× | Movies & TV |
| Korean drama | 10.13× | Movies & TV |
| Magnus Carlsen | 16.4× | Sports |
| Gong Yoo | 24.06× | Movies & TV |
| Maine Coon | 5.7× | Pets & Animals |
| Watering can | 53.29× | Home & Garden |
| Uniqlo | 4.47× | Shopping |
| Taeyang | 38.14× | Music & Radio |
| TikTok | 2.01× | Internet & Social Media |
| Dua Lipa | 7.06× | Music & Radio |
| Beadwork | 19.89× | Home & Garden |
| Kate Winslet | 6.63× | Movies & TV |
| Philippine Stock Exchange | 14.29× | Business & Career |
| japanese music | 19.94× | Music & Radio |
| Flowering plant | 4.03× | Home & Garden |
| Yandex | 6.79× | Technology & Electronics |
| Batman | 2.14× | Movies & TV |
| Anime and manga fandom | 3.44× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.42 |
| Sustainability | BALANCE | 1.39 |
| Urban Lifestyle | OPEN | 1.28 |
| Price Sensitivity | PREMIUM | 1.25 |
| Convenience Orientation | PREMIUM | 1.24 |
| Travelling | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 34.4% |
| South Korea | 18.1% |
| Taiwan | 6.9% |
See Busan audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Busan have in Germany?
Busan has an estimated audience of 281,685 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Busan fans?
59.3% of Busan fans are female, 40.7% are male, with an average age of 34.9 years.
Which brands do Busan fans like most?
Busan fans show strongest brand affinity for Koreaboo (56.85×), Soompi (56.96×), and Liv Tyler (14.55×) over the country average.
Where do Busan fans live in Germany?
Busan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,681), Bayern (reach 50,664), and Baden-Württemberg (reach 41,980). These three regions account for the largest share of the active audience.
What other brands do Busan fans also like?
Beyond Busan itself, the audience over-indexes on Soompi (56.96×), Liv Tyler (14.55×), Korean drama (10.13×), and Magnus Carlsen (16.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Busan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.